Thanks to the recent popularity of BuzzFeed's Tasty and other food-focused publishers, recipe videos have taken over Facebook news feeds. But that doesn't mean the meals advertised are actually easy enough to make. So, Wendy's and agency VML created a minute-long spot targeting Facebook users that spoofs recipe videos and doubles as a promotion for the chain's summer blackberry salad. The video pokes fun and exaggerates the long and tedious work that goes into creating dishes worthy of Instagram like pretty salads. "I don't think a lot of people realize the length that a brand like Wendy's has to go to actually bring in things like fresh blackberries," said Brandon Rhoten, Wendy's vp of advertising, media and digital. "It's definitely a spoof that we thought would look good in someone's Facebook timeline. People are used to consuming this on a regular basis, it's just a little bit of a twist on what they may normally see." The video tells the story of a woman intent on making a Wendy's salad at home. What at first seems like a simple meal quickly gets out of control once the woman realizes that she needs to grow her own blackberries, a process that takes two years. Daniel Lobaton, creative director at VML, said the idea for the campaign came from seeing social media chatter about people trying to recreate items from the restaurant's menu. "When we started digging, we found out that people on Pinterest are actually copying Wendy's recipes," Lobaton said. "When... Continue reading at 'AdWeek'
[ AdWeek | 2016-07-07 00:00:00 UTC ]
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Javier Celaya is the founder and c.e.o. of Dosdoce.com, a member of the executive board of the Digital Economy Association of Spain, as well as head of institutional relations at the Spanish Digital Publishing Association (Aselid). He talks to Tom Tivnan. Continue reading at The Bookseller
[ The Bookseller | 2020-10-14 01:37:55 UTC ]
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Amazon Publishing is launching its first ever ad campaign for a celebrity in the UK, rolling out digital signage across 100 London bus stops for essay collection Nothing Like I Imagined by US actress Mindy Kaling. Continue reading at The Bookseller
[ The Bookseller | 2020-10-13 00:14:33 UTC ]
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Seven Dials is publishing a new cookbook containing over 100 "budget-friendly" recipes that can be prepared in under 20 minutes, and cost readers less than £20 a week. Continue reading at The Bookseller
[ The Bookseller | 2020-10-09 11:42:02 UTC ]
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A campaign designed to help create visibility and generate book sales for emerging children's authors and illustrators of colour has been launched by BookTrust Represents and Waterstones children’s laureate Cressida Cowell. Continue reading at The Bookseller
[ The Bookseller | 2020-10-05 01:01:07 UTC ]
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Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across... Continue reading at AdWeek
[ AdWeek | 2020-09-17 12:00:07 UTC ]
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Bonnier Books UK has acquired an "intensely creepy" serial killer thriller debut, The Art of Death by David Fennell, to publish under the Zaffre imprint in February 2021. Continue reading at The Bookseller
[ The Bookseller | 2020-09-16 05:09:04 UTC ]
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As she publishes a moving memoir, the Corrie, Dinnerladies and West End star talks about her three-decade battle with typecasting – and almost dying of Covid-19 Shobna Gulati is speaking about this past horrendous year in surprisingly serene tones. Her mother died last autumn, and a few months... Continue reading at The Guardian
[ The Guardian | 2020-09-16 05:00:14 UTC ]
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Illustrations by Charlie Mackesy are to appear in a Public Health England video, as part of a campaign encouraging better mental health in young people, children and their parents. Continue reading at The Bookseller
[ The Bookseller | 2020-09-14 20:59:22 UTC ]
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Campaign will have a "large paid traditional and digital media component" including TV, radio and out of home ads, document states. Continue reading at Media Week
[ Media Week | 2020-09-02 14:20:09 UTC ]
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Akhtar has crafted a phenomenal coalescence of memoir, fiction, history and cultural analysis. Continue reading at The Washington Post
[ The Washington Post | 2020-08-31 10:55:09 UTC ]
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From The New Yorker’s archive: short stories by Zadie Smith, Jennifer Egan, and Stephen King. Continue reading at New Yorker
[ New Yorker | 2020-08-30 10:00:00 UTC ]
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The Booksellers Association has released a video encouraging the public to visit bookshops, as the industry prepares for spate of "super Thursdays" this autumn. Continue reading at The Bookseller
[ The Bookseller | 2020-08-28 00:25:22 UTC ]
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Holden’s novel centers on Marion Crawford, the governess to Princesses Elizabeth and Margaret. Continue reading at The Washington Post
[ The Washington Post | 2020-08-25 15:02:50 UTC ]
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Author Florence Given is launching an instagram campaign, encouraging followers to pose with a copy of her debut feminist memoir, Women Don't Owe You Pretty (Cassell). Continue reading at The Bookseller
[ The Bookseller | 2020-08-20 11:12:41 UTC ]
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Pan Macmillan has netted a “perfect summer thriller” set in Tuscany by Lizzy Barber, in a two-book deal. Continue reading at The Bookseller
[ The Bookseller | 2020-08-19 18:19:51 UTC ]
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Farrago, Duckworth's fiction imprint, has acquired Lee Farnsworth’s debut novel Odd Bird. Continue reading at The Bookseller
[ The Bookseller | 2020-08-19 02:58:12 UTC ]
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In the midst of threats of having its operations severely hamstrung by the administration of President Donald Trump and speculation about new ownership, TikTok kicked off its largest ad campaign in the U.S. to date. "It Starts on TikTok" is a global multichannel campaign encompassing television,... Continue reading at AdWeek
[ AdWeek | 2020-08-18 17:00:00 UTC ]
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Feminist romance novels revel in female friendships and strong protagonists who don’t let heartbreak get them down. Continue reading at The Washington Post
[ The Washington Post | 2020-08-17 14:45:53 UTC ]
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Since bookshops began reopening in the UK on 15th June, hardback sales have soared against the same period in 2019. Continue reading at The Bookseller
[ The Bookseller | 2020-08-17 11:10:07 UTC ]
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From The New Yorker’s archive: short stories by Zadie Smith, Jennifer Egan, and Stephen King. Continue reading at New Yorker
[ New Yorker | 2020-08-16 10:00:00 UTC ]
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