Thanks to the recent popularity of BuzzFeed's Tasty and other food-focused publishers, recipe videos have taken over Facebook news feeds. But that doesn't mean the meals advertised are actually easy enough to make. So, Wendy's and agency VML created a minute-long spot targeting Facebook users that spoofs recipe videos and doubles as a promotion for the chain's summer blackberry salad. The video pokes fun and exaggerates the long and tedious work that goes into creating dishes worthy of Instagram like pretty salads. "I don't think a lot of people realize the length that a brand like Wendy's has to go to actually bring in things like fresh blackberries," said Brandon Rhoten, Wendy's vp of advertising, media and digital. "It's definitely a spoof that we thought would look good in someone's Facebook timeline. People are used to consuming this on a regular basis, it's just a little bit of a twist on what they may normally see." The video tells the story of a woman intent on making a Wendy's salad at home. What at first seems like a simple meal quickly gets out of control once the woman realizes that she needs to grow her own blackberries, a process that takes two years. Daniel Lobaton, creative director at VML, said the idea for the campaign came from seeing social media chatter about people trying to recreate items from the restaurant's menu. "When we started digging, we found out that people on Pinterest are actually copying Wendy's recipes," Lobaton said. "When... Continue reading at 'AdWeek'
[ AdWeek | 2016-07-07 00:00:00 UTC ]
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From high school thrillers to fairy tale retellings, here are 10 Y.A. books you won’t want to miss this season. Continue reading at The New York Times
[ The New York Times | 2021-05-29 12:00:09 UTC ]
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New novels — by turns salty, sweeping and sweet — will transport you to 1930s Italy, 19th-century England and San Francisco a hundred years ago. Continue reading at The New York Times
[ The New York Times | 2021-05-27 13:55:12 UTC ]
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Six novels feature characters who hunger for connection so strongly that they transform their environments. Continue reading at The New York Times
[ The New York Times | 2021-05-27 13:55:11 UTC ]
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These summer reads make great companions whether you're hitting the beach or staying in. Continue reading at The Washington Post
[ The Washington Post | 2021-05-27 13:36:17 UTC ]
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Romance novelists make their picks for the season, and they run the gamut from sexy to sweet to a little bit murderous. Continue reading at The Washington Post
[ The Washington Post | 2021-05-27 13:00:00 UTC ]
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‘Blacktop Wasteland’ author S.A. Cosby recommends books that will keep you on the edge of your lawn chair. Continue reading at The Washington Post
[ The Washington Post | 2021-05-27 13:00:00 UTC ]
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Our summer playlist will carry you across the country or just get you through beach traffic. Continue reading at The Washington Post
[ The Washington Post | 2021-05-27 13:00:00 UTC ]
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If you find yourself longing for a happy ending, here are some of the most uplifting reads of the year so far. Continue reading at The Washington Post
[ The Washington Post | 2021-05-27 13:00:00 UTC ]
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Weiner’s 15th novel is a #MeToo story that’s also a broader tale about how women find their way. Continue reading at The Washington Post
[ The Washington Post | 2021-05-27 11:00:00 UTC ]
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After the Civil War, monuments aimed to cast the South in a positive light, writes Karen Cox. Continue reading at The Washington Post
[ The Washington Post | 2021-05-21 12:00:00 UTC ]
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Future’s share price soars as it says full-year results will be ‘materially ahead’ of expectationsCoronavirus – latest updatesSee all our coronavirus coverageFuture, the owner of magazines from Marie Claire to Metal Hammer and sites such as TechRadar and GoCompare, has reported record revenues... Continue reading at The Guardian
[ The Guardian | 2021-05-19 12:15:47 UTC ]
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London Book Fair's 'What Works?' education conference will take a series of looks at educational issues arising from the pandemic. The post London Book Fair: Pandemic Issues Play Into Education Conference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-05-14 21:02:00 UTC ]
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The arresting tale of a “lady pilot” in the mid-20th century is interwoven with the story of a modern-day Hollywood actress. Continue reading at The Washington Post
[ The Washington Post | 2021-05-03 09:40:22 UTC ]
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Petition signed by more than 200 Simon & Schuster employees delivered to publishing house also calls for end to deals with members of Trump administrationMore than 200 members of staff at Simon & Schuster have signed a petition calling for the publishing house to cancel its seven-figure... Continue reading at The Guardian
[ The Guardian | 2021-04-27 13:55:17 UTC ]
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By now, many (if not most) of us have seen the cellphone video of the murder of George Floyd by Minnesota Police officer Derek Chauvin multiple times. The video—captured by a Black teenager named Darnella Frazier while she was walking to the store with her young cousin—has featured prominently... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-04-22 12:44:36 UTC ]
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The revival of Ivy Kids and the launch of Happy Yak see Quarto embracing sustainability and joyful reading. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-19 04:00:00 UTC ]
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In a major restructuring, CBS is combining the journalistic and businesses resources of CBS News and the CBS Television Stations, and tapping a pair of executives from outside the company to jointly run it. Days after reports swirled that Susan Zirinsky would be stepping down as the CBS News... Continue reading at AdWeek
[ AdWeek | 2021-04-15 21:01:57 UTC ]
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It sounds like science fiction but the demonstration by Elon Musk’s neurotechnology company Neuralink is a brain-machine interface in action. Continue reading at Stuff
[ Stuff | 2021-04-15 02:20:13 UTC ]
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The outdoor media owner beat 4 Sales, Hearst Solutions, News UK and Reach Solutions to claim the coveted prize. Continue reading at Media Week
[ Media Week | 2021-04-14 15:33:07 UTC ]
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Interviews Ellen Adams is a singer-songwriter and prose writer who splits her time between Seattle and Montreal. She has been a Lambda Literary Fellow for nonfiction and a Fulbright Fellow researching politically engaged contemporary art in Thailand.... Continue reading at World Literature Today
[ World Literature Today | 2021-03-29 13:25:33 UTC ]
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