Thanks to the recent popularity of BuzzFeed's Tasty and other food-focused publishers, recipe videos have taken over Facebook news feeds. But that doesn't mean the meals advertised are actually easy enough to make. So, Wendy's and agency VML created a minute-long spot targeting Facebook users that spoofs recipe videos and doubles as a promotion for the chain's summer blackberry salad. The video pokes fun and exaggerates the long and tedious work that goes into creating dishes worthy of Instagram like pretty salads. "I don't think a lot of people realize the length that a brand like Wendy's has to go to actually bring in things like fresh blackberries," said Brandon Rhoten, Wendy's vp of advertising, media and digital. "It's definitely a spoof that we thought would look good in someone's Facebook timeline. People are used to consuming this on a regular basis, it's just a little bit of a twist on what they may normally see." The video tells the story of a woman intent on making a Wendy's salad at home. What at first seems like a simple meal quickly gets out of control once the woman realizes that she needs to grow her own blackberries, a process that takes two years. Daniel Lobaton, creative director at VML, said the idea for the campaign came from seeing social media chatter about people trying to recreate items from the restaurant's menu. "When we started digging, we found out that people on Pinterest are actually copying Wendy's recipes," Lobaton said. "When... Continue reading at 'AdWeek'
[ AdWeek | 2016-07-07 00:00:00 UTC ]
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These novels remind us that people have made horrible mistakes since the beginning of time. (They also contain love, joy and triumph!) Continue reading at The New York Times
[ The New York Times | 2022-05-27 20:30:21 UTC ]
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Rethinking old myths and accepted narratives comes with risks, but the results can be thrilling. Continue reading at The New York Times
[ The New York Times | 2022-05-27 20:30:15 UTC ]
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Whether you’re headed to a far-flung beach or a nearby couch, these books are worthy additions to your summer reading list. Continue reading at The Washington Post
[ The Washington Post | 2022-05-26 13:34:50 UTC ]
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No disrespect meant to the downers of the literary world, but sometimes you just want a book that makes you smile. Continue reading at The Washington Post
[ The Washington Post | 2022-05-26 13:30:15 UTC ]
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Here are seven entertaining audiobooks, selected with an eye for diverse tastes. Continue reading at The Washington Post
[ The Washington Post | 2022-05-26 13:30:00 UTC ]
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When she was ten, she read O. Henry in hardback. In high school, Orwell was on the summer reading list. Now, it’s "Mike Mulligan and his Steam Shovel" with her grandsons. Continue reading at The Washington Post
[ The Washington Post | 2022-05-26 13:30:00 UTC ]
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These 13 new romance books — one for each week of your Happily Ever After Summer — will replenish your serotonin reserves. Continue reading at The Washington Post
[ The Washington Post | 2022-05-26 13:30:00 UTC ]
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One way to connect with your kids: Read their books. Two librarians offer some suggestions. Continue reading at The Washington Post
[ The Washington Post | 2022-05-26 13:30:00 UTC ]
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A book for “White Lotus” fans, a coming-of-age story in the Canary Islands, Werner Herzog’s debut novel (yes, it’s grim) and more. Continue reading at The New York Times
[ The New York Times | 2022-05-21 09:00:17 UTC ]
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After it first unveiled the game at E3 2019, Ubisoft will finally release Roller Champions on May 25th, the publisher announced today. The free-to-play title will be available on PC, PlayStation 4 and Xbox One – as well as Xbox Series X/S and PS5 through backward compatibility – to start, with... Continue reading at Engadget
[ Engadget | 2022-05-18 20:15:19 UTC ]
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Get ready for summer with domestic suspense novels by Lisa Scottoline, Sally Hepworth, Katie Gutierrez and Amanda Jayatissa Continue reading at The Washington Post
[ The Washington Post | 2022-05-14 12:00:14 UTC ]
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From her early career as a jack-of-all-marketing-trades to her present position representing adult titles for Penguin and for PRH distribution clients, Bay Area sales rep Wendy Pearl has had a front-row seat to the book trade. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-13 04:00:00 UTC ]
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“Our partners and supporters are critical in moving the needle to ultimately bring an end to book bans," said Deborah Caldwell-Stone, director of the ALA’s Office for Intellectual Freedom. “It’s time that policymakers understand the severity of this issue.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-11 04:00:00 UTC ]
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Record sales growth in the category in the U.S. has been tempered by supply chain delays. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-29 04:00:00 UTC ]
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A chance encounter in the National Library of Australia’s digital archive holds clues about an 1843 cookbook published in Parramatta. Continue reading at The Conversation
[ The Conversation | 2022-04-26 19:56:33 UTC ]
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Google Play Books has announced that publishers in six countries can now create, edit, publish, and sell auto-narrated audiobooks on its platform. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-26 04:00:00 UTC ]
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The internet is in “misery” after the horror legend shared the recipe on Twitter. Continue reading at The Huffington Post
[ The Huffington Post | 2022-04-22 03:28:54 UTC ]
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Sales of print books dipped 8.9% in the first quarter of 2022, putting an end to a long sales surge. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-08 04:00:00 UTC ]
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Libraries can provide joy and relief by offering a chance to play. Here are some of my favorite ways to include play in the school library. Continue reading at Book Riot
[ Book Riot | 2022-03-28 10:30:00 UTC ]
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Historian Lily Geismer critiques his policies, and the Democratic Party's shifts of the 1990s, while ignoring many of his successes. Continue reading at The Washington Post
[ The Washington Post | 2022-03-18 12:00:14 UTC ]
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