Thanks to the recent popularity of BuzzFeed's Tasty and other food-focused publishers, recipe videos have taken over Facebook news feeds. But that doesn't mean the meals advertised are actually easy enough to make. So, Wendy's and agency VML created a minute-long spot targeting Facebook users that spoofs recipe videos and doubles as a promotion for the chain's summer blackberry salad. The video pokes fun and exaggerates the long and tedious work that goes into creating dishes worthy of Instagram like pretty salads. "I don't think a lot of people realize the length that a brand like Wendy's has to go to actually bring in things like fresh blackberries," said Brandon Rhoten, Wendy's vp of advertising, media and digital. "It's definitely a spoof that we thought would look good in someone's Facebook timeline. People are used to consuming this on a regular basis, it's just a little bit of a twist on what they may normally see." The video tells the story of a woman intent on making a Wendy's salad at home. What at first seems like a simple meal quickly gets out of control once the woman realizes that she needs to grow her own blackberries, a process that takes two years. Daniel Lobaton, creative director at VML, said the idea for the campaign came from seeing social media chatter about people trying to recreate items from the restaurant's menu. "When we started digging, we found out that people on Pinterest are actually copying Wendy's recipes," Lobaton said. "When... Continue reading at 'AdWeek'
[ AdWeek | 2016-07-07 00:00:00 UTC ]
News tagged with:
#regular basis
#creative director
#tv commercials
The star has deposed Oprah Winfrey as queen of the online literary discussion groups – and plenty more A-listers are getting in on the act. Our reporter dives under the coversEvery novel I’ve ever read as part of a book club has involved a sprint to the finish. My latest group is no different,... Continue reading at The Guardian
[ The Guardian | 2022-12-12 06:00:54 UTC ]
More news stories like this | News stories tagged with:
#reese witherspoon
#queen consort
#latest group
#celeste ng
#fellow members
#book club
Bookends & Beginnings in Evanston, Ill., which announced several weeks ago that it was forced to move to another space after its landlord raised the rent 125%, launched a GoFundMe campaign to finance the move. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-05 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#bookends beginnings
#gofundme campaign
Google’s interactive Doodle today celebrates the life and accomplishments of video game pioneer Gerald “Jerry” Lawson on what would have been his 82nd birthday. The Doodle lets you play five retro pixel-art platformers in your browser — with two even letting you play as Lawson. The Doodles’... Continue reading at Engadget
[ Engadget | 2022-12-01 18:15:43 UTC ]
More news stories like this | News stories tagged with:
#commercial success
#libraries
As the world book industry gathers in Frankfurt, UK executives share insights on today’s top publishing concerns—chief among them is cost. The post UK Execs: When Business is Booming and So Are the Costs appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-10-20 12:25:15 UTC ]
More news stories like this | News stories tagged with:
#world book
Amazon doesn't want to limit itself to streaming football games on Thursday nights. The internet giant has struck a deal with the NFL for Prime Video to livestream a yearly match on Black Friday, the day after American Thanksgiving. The first game airs November 24th, 2023 at about 3PM Eastern,... Continue reading at Engadget
[ Engadget | 2022-10-19 21:10:50 UTC ]
More news stories like this | News stories tagged with:
#internet giant
#black friday
#large audience
#nielsen ratings
#nielsen
Scottish actor Robbie Coltrane, who played a forensic psychologist on the TV series Cracker and Hagrid in the Harry Potter movies, has died. Continue reading at CBC
[ CBC | 2022-10-14 17:36:32 UTC ]
More news stories like this | News stories tagged with:
#harry potter
In celebration of LGBTQ+ History month in October, nonprofit organization Parents, Families, & Friends of LGBT National has brought together a slew of celebrities to voice characters in a video adaptation of picture book 'The Mother of a Movement: Jeanne Manford—Ally, Activist, and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-13 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#picture book
The number of video streaming services available has increased dramatically over the past few years as everyone decides they want a piece of the pie. The days when Netflix was your only option are long gone now, and while that’s great for all of us itching to discover our next favorite TV show,... Continue reading at Engadget
[ Engadget | 2022-10-06 13:15:17 UTC ]
More news stories like this | News stories tagged with:
#global pandemic
#modern society
#takes place
#zoom call
#news corp
#libraries
Companies providing ghostwritten autobiographies for people wanting to share histories have seen surge in trade since CovidBrian Lewis grew up on a tough council estate after arriving in Britain as part of the Windrush generation. At the age of eight he developed an interest in chess and joined... Continue reading at The Guardian
[ The Guardian | 2022-09-24 14:00:06 UTC ]
More news stories like this | News stories tagged with:
#life stories
#people wanting
#windrush generation
#team made
#sharp rise
#memoir
Another summer has come and gone, but the digital media industry looks a little bit different than it did last spring. Continue reading at Digiday
[ Digiday | 2022-09-08 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#media briefing
#digital media
I’m Glad My Mom Died details the abuse the iCarly actor suffered as a child star. Continue reading at Slate
[ Slate | 2022-08-18 20:31:47 UTC ]
More news stories like this | News stories tagged with:
#child star
#memoir
Laura Z. Hobson’s “Gentleman’s Agreement” was so popular that Simon & Schuster could barely keep up with demand. Continue reading at The New York Times
[ The New York Times | 2022-08-18 14:41:29 UTC ]
More news stories like this | News stories tagged with:
#simon schuster
Susan Coll’s new novel makes clever use of her experience working in one of the country’s foremost independent bookstores. Continue reading at The Washington Post
[ The Washington Post | 2022-08-04 11:00:00 UTC ]
More news stories like this | News stories tagged with:
#book lovers
#experience working
The president of the Louisiana Association of School Libraries speaks at a local library board meeting and met with harassment. Continue reading at Book Riot
[ Book Riot | 2022-08-02 15:08:14 UTC ]
More news stories like this | News stories tagged with:
#libraries
Rosie Perez narrates Ronnie Spector’s new memoir. Also, the latest from Patrick Radden Keefe and Dan Fesperman Continue reading at The Washington Post
[ The Washington Post | 2022-07-29 11:00:19 UTC ]
More news stories like this | News stories tagged with:
#summer playlist
With a powerful woman at its center, ‘The Daughter of Doctor Moreau’ is a gripping tale that melds horror, history and a little romance Continue reading at The Washington Post
[ The Washington Post | 2022-07-28 11:00:11 UTC ]
More news stories like this | News stories tagged with:
#doctor moreau
#silvia moreno-garcia
#feminist twist
#gripping tale
It's that time of year when we gather 'round and discuss former President Barack Obama's reading list for the summer! Continue reading at Book Riot
[ Book Riot | 2022-07-26 21:53:22 UTC ]
More news stories like this | News stories tagged with:
#barack obama
Many people may have forgotten that before it became a tech and ecommerce behemoth, Amazon started as an online bookseller in 1994. Nearly three decades later, Amazon is celebrating the roots of its business with a major campaign for its books division. The goal of the campaign, titled "That... Continue reading at AdWeek
[ AdWeek | 2022-07-25 13:00:00 UTC ]
More news stories like this | News stories tagged with:
#amazon books
#online bookseller
#books division
#bookseller
If you're looking to shake up the usual book club format, consider reading these plays as a way to make meet-ups more engaging. Continue reading at Book Riot
[ Book Riot | 2022-07-20 10:35:00 UTC ]
More news stories like this | News stories tagged with:
#read aloud
#book club
A six-book erotica series, launched by the hosts of the 'Bonkers Romance' podcast, has shattered its initial funding goals, raising roughly 35 times what its creators initially hoped, with weeks still to go in its campaign. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-18 04:00:00 UTC ]
More news stories like this |