Thanks to the recent popularity of BuzzFeed's Tasty and other food-focused publishers, recipe videos have taken over Facebook news feeds. But that doesn't mean the meals advertised are actually easy enough to make. So, Wendy's and agency VML created a minute-long spot targeting Facebook users that spoofs recipe videos and doubles as a promotion for the chain's summer blackberry salad. The video pokes fun and exaggerates the long and tedious work that goes into creating dishes worthy of Instagram like pretty salads. "I don't think a lot of people realize the length that a brand like Wendy's has to go to actually bring in things like fresh blackberries," said Brandon Rhoten, Wendy's vp of advertising, media and digital. "It's definitely a spoof that we thought would look good in someone's Facebook timeline. People are used to consuming this on a regular basis, it's just a little bit of a twist on what they may normally see." The video tells the story of a woman intent on making a Wendy's salad at home. What at first seems like a simple meal quickly gets out of control once the woman realizes that she needs to grow her own blackberries, a process that takes two years. Daniel Lobaton, creative director at VML, said the idea for the campaign came from seeing social media chatter about people trying to recreate items from the restaurant's menu. "When we started digging, we found out that people on Pinterest are actually copying Wendy's recipes," Lobaton said. "When... Continue reading at 'AdWeek'
[ AdWeek | 2016-07-07 00:00:00 UTC ]
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SYNC, an annual summer audiobook program for teens, is back to provide 28 free audiobooks from April to August. Continue reading at Book Riot
[ Book Riot | 2023-04-24 10:37:00 UTC ]
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First of all, if you’re a teen who likes to write, keep at it, and don’t let anyone tell you different. (And if you’re the parent of a teen who likes to write, please encourage them.) With the above in mind, the Miami Book Fair is offering a virtual summer camp for teens who like […] Continue reading at Literrary Hub
[ Literrary Hub | 2023-04-18 14:26:44 UTC ]
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Authors are asking their publishers in the UK 10 questions about the climate crisis and what it takes to get a book from the 'Tree to Me.' The post As London Book Fair Opens: Authors Seed a ‘Tree to Me’ Campaign appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-04-18 05:42:45 UTC ]
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A champion of LGBTQ stories as both editor and author, Denneny died on April 12. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-17 04:00:00 UTC ]
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Bilingual families, dual-language classes, and libraries serving communities with a large number of Spanish speakers are driving demand for dual-language titles for young readers in the U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-31 00:00:00 UTC ]
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Bestselling novelist Gabrielle Zevin joins the L.A. Times Book Club April 22 to discuss 'Tomorrow and Tomorrow and Tomorrow' at the Festival of Books. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-03-29 14:00:34 UTC ]
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The recipes in foodie audiobooks add that something extra and deserve to be heard by audiobook listeners. Here's why. Continue reading at Book Riot
[ Book Riot | 2023-03-22 10:36:00 UTC ]
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Digital media is facilitating spiritual practices in China, leading to the emergence of new online cultures and businesses. Continue reading at The Conversation
[ The Conversation | 2023-03-21 02:59:12 UTC ]
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Warsick: Testimonial Plays Share Ukrainians’ Experience of War, by Oleksandra Wallo & Anna Halas Essay [email protected] Wed, 03/08/2023 - 14:54 Scene from Performance Survivor’s Syndrome, based on a work by Andriy Bondarenko, Harmyder... Continue reading at World Literature Today
[ World Literature Today | 2023-03-08 20:54:52 UTC ]
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Toronto's Pearson Airport will be placing a "hard limit" on the number of flights arriving or departing during peak times ahead of March Break and the upcoming summer travel season. Continue reading at CBC
[ CBC | 2023-02-28 16:22:46 UTC ]
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Bestseller lists of recent years have shown that our interest in the tales of the ancient Greeks is still going strong after three millennia, and even experiencing a renaissance. This is a testament, I think, to the timelessness of their content: the deeply human passions and agonies that they... Continue reading at Literrary Hub
[ Literrary Hub | 2023-02-24 09:52:27 UTC ]
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If the directors of superhero movies are considered auteurs, why aren’t the writers and artists who created the comics they’re based on? Continue reading at The Conversation
[ The Conversation | 2023-02-20 19:01:51 UTC ]
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Want to make your own king cake this Mardi Gras? One home baker tested four king cake recipes to find out which cookbook takes the cake. Continue reading at Book Riot
[ Book Riot | 2023-02-17 11:32:00 UTC ]
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Bad Behaviour author Rebecca Starford and the team behind a dramatisation of her memoir reflect on how they recreated her frightening account of her elite boarding schoolGet our weekend culture and lifestyle emailWhen Rebecca Starford was 14 she spent a year living in the bush as part of an... Continue reading at The Guardian
[ The Guardian | 2023-02-14 14:00:16 UTC ]
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Kenward Elmslie was an award-winning poet, lyricist, literary magazine editor, and opera librettist whose work thrived in collaboration with other writers, musicians, and visual artists. Elmslie, who was a grandson of Joseph Pulitzer, died at age 93 in June 2022. Elmslie met Lucia Berlin when... Continue reading at The Millions
[ The Millions | 2023-02-08 11:00:46 UTC ]
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Niantic has created some of the most popular augmented reality games like Ingress and Pokémon Go. But this week the company is launching a new title called NBA All-World that might be the best application of its location-based tech to date.For people who have played one of Niantic’s previous... Continue reading at Engadget
[ Engadget | 2023-01-25 17:00:37 UTC ]
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The Frankfurt-based Bookwire has entered a partnership with Google Play Books for broader automated production of audiobooks. The post Bookwire Expands Its Text-to-Speech Audiobook Offer with Google Play Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-01-17 14:43:24 UTC ]
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Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and... Continue reading at AdWeek
[ AdWeek | 2023-01-04 12:00:00 UTC ]
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Lit Hub is pleased to share the cover for Safiya Sinclair’s forthcoming memoir, How to Say Babylon, which Simon and Schuster will publish this summer. Sinclair is the author of the poetry collection Cannibal, winner of a Whiting Writers’ Award, the American Academy of Arts and Letters’ Metcalf... Continue reading at Literrary Hub
[ Literrary Hub | 2023-01-03 15:30:30 UTC ]
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In today's Cookbook Showdown, Susie tests multiple fried chicken recipes from various popular cookbooks to see which one reigns supreme. Continue reading at Book Riot
[ Book Riot | 2022-12-19 11:35:00 UTC ]
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