Thanks to the recent popularity of BuzzFeed's Tasty and other food-focused publishers, recipe videos have taken over Facebook news feeds. But that doesn't mean the meals advertised are actually easy enough to make. So, Wendy's and agency VML created a minute-long spot targeting Facebook users that spoofs recipe videos and doubles as a promotion for the chain's summer blackberry salad. The video pokes fun and exaggerates the long and tedious work that goes into creating dishes worthy of Instagram like pretty salads. "I don't think a lot of people realize the length that a brand like Wendy's has to go to actually bring in things like fresh blackberries," said Brandon Rhoten, Wendy's vp of advertising, media and digital. "It's definitely a spoof that we thought would look good in someone's Facebook timeline. People are used to consuming this on a regular basis, it's just a little bit of a twist on what they may normally see." The video tells the story of a woman intent on making a Wendy's salad at home. What at first seems like a simple meal quickly gets out of control once the woman realizes that she needs to grow her own blackberries, a process that takes two years. Daniel Lobaton, creative director at VML, said the idea for the campaign came from seeing social media chatter about people trying to recreate items from the restaurant's menu. "When we started digging, we found out that people on Pinterest are actually copying Wendy's recipes," Lobaton said. "When... Continue reading at 'AdWeek'
[ AdWeek | 2016-07-07 00:00:00 UTC ]
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TikToker Jerrad Swearenjin approached Shawn Warner during a book signing because he looked ‘super defeated’A debut author struggling with sales became Amazon’s No 1 bestseller this week after a video of the writer at a quiet book signing went viral on TikTok.58-year-old Shawn Warner was sitting... Continue reading at The Guardian
[ The Guardian | 2023-07-07 13:47:16 UTC ]
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Get ready for all things reading outdoors or indoors beside a window with these summer 2023 YA paperbacks. Continue reading at Book Riot
[ Book Riot | 2023-07-07 10:39:00 UTC ]
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Small presses have been publishing excellent work by writers who you may not know (yet). From compelling short stories to heart-wrenching novels, these books will take you on a journey across states and countries, into the past or to the future, as well as deep into the minds of richly-drawn... Continue reading at Electric Literature
[ Electric Literature | 2023-06-30 11:00:00 UTC ]
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After dozens of stories, we’re just about wrapped with our coverage of Summer Game Fest 2023. Following the cancellation of E3 back in March, we had a smaller, stripped-back experience at SGF. It began... before it all began, with Sony holding its own PlayStation Showcase livestream on May 24th.... Continue reading at Engadget
[ Engadget | 2023-06-16 14:00:53 UTC ]
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Actor Elliot Page joined the Los Angeles Times Book Club to discuss his new memoir, 'Pageboy,' in Hollywood. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-06-15 17:06:58 UTC ]
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Succession, shipwrecks, and a romantic comedy top my list of leisure reads Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and... Continue reading at Fast Company
[ Fast Company | 2023-06-12 07:00:00 UTC ]
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Gilbert Cruz is joined by The Times’s thriller columnist, Sarah Lyall, to talk about some great suspenseful titles to check out this summer. And the editor Joumana Khatib gives her picks for books to look out for between now and Labor Day. Continue reading at The New York Times
[ The New York Times | 2023-06-09 19:53:20 UTC ]
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A sequel to Colson Whitehead’s “Harlem Shuffle,” new stories from Jamel Brinkley, a debut novel about a teenager who worked for Andy Warhol — and more. Continue reading at The New York Times
[ The New York Times | 2023-06-09 09:01:29 UTC ]
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Grab one of these waterproof Kindle cases before you head out on any summer adventures. Your book/ereader will thank you.- Kate Krug Continue reading at Book Riot
[ Book Riot | 2023-06-07 10:32:00 UTC ]
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Libraries need to prepare for "Hide the Pride," a conservative campaign to remove all LGBTQ children's and YA books from libraries. Continue reading at Book Riot
[ Book Riot | 2023-06-06 15:28:23 UTC ]
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The new manga releases out June 2023 include isekai, a slice-of-life romance, a new story from the creator of Chainsaw Man, and much more! Continue reading at Book Riot
[ Book Riot | 2023-06-06 10:31:00 UTC ]
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These books rewind time, depositing readers in the Cumbrian countryside, coastal Maine, rural Wyoming and beyond. Continue reading at The New York Times
[ The New York Times | 2023-05-26 15:30:50 UTC ]
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Murdoch’s Australian media chief calls on ABC to ‘correct the record’ after accusations that excessive coverage encouraged racist social media trollsGet our morning and afternoon news emails, free app or daily news podcastRupert Murdoch’s top executive in Australia has defended News Corp’s... Continue reading at The Guardian
[ The Guardian | 2023-05-23 08:46:23 UTC ]
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A cornerstone of the Reimagining Bookstores campaign is encouraging booksellers to rethink “outdated” frameworks for maximizing profits and instead emphasizing bookstores’ social value—and now, organizers say, is the time to double down on that. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-19 04:00:00 UTC ]
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On May 10, Democratic Whip Katherine Clark stood on the floor of the House of Representatives and read aloud from a children's book to members of Congress. "The end of the day was also my own," she read. "Bled out on the floor and never got home." These chilling words tell the story of Joaquin... Continue reading at AdWeek
[ AdWeek | 2023-05-15 06:00:00 UTC ]
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The Internet is abuzz over a forthcoming nonfiction book, a 544-page memoir (including 40 full-color photographs) slated to be published by Flatiron on July 9th. Why? Because The Internet thinks it was probably written by Taylor Swift. It all started when the owner of indie bookshop Good... Continue reading at Literrary Hub
[ Literrary Hub | 2023-05-08 16:47:07 UTC ]
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The digital media company Cond? Nast unveiled a slate of new video offerings, ad products and experiential franchises at its NewFronts presentation this morning in The Spiral at Hudson Yards, furthering its embrace of business lines that extend beyond its core editorial product. Speaking to a... Continue reading at AdWeek
[ AdWeek | 2023-05-04 14:15:00 UTC ]
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On IAB NewFronts day two, digital content platforms and streamers pitched new ad formats (with a focus on artificial intelligence and shoppable content) in short-form social video and longer-form TV shows and movies. Continue reading at Digiday
[ Digiday | 2023-05-03 10:01:00 UTC ]
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Since releasing a book earlier this month, Rep. Katie Porter has been everywhere trying to pump sales. The tour has had the added effect of boosting her U.S. Senate bid. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-05-02 12:00:49 UTC ]
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Cooking from The Elven Cookbook helped break me out of my recipe rut and taught me more about the series I love. Continue reading at Book Riot
[ Book Riot | 2023-04-25 10:36:00 UTC ]
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