Thanks to the recent popularity of BuzzFeed's Tasty and other food-focused publishers, recipe videos have taken over Facebook news feeds. But that doesn't mean the meals advertised are actually easy enough to make. So, Wendy's and agency VML created a minute-long spot targeting Facebook users that spoofs recipe videos and doubles as a promotion for the chain's summer blackberry salad. The video pokes fun and exaggerates the long and tedious work that goes into creating dishes worthy of Instagram like pretty salads. "I don't think a lot of people realize the length that a brand like Wendy's has to go to actually bring in things like fresh blackberries," said Brandon Rhoten, Wendy's vp of advertising, media and digital. "It's definitely a spoof that we thought would look good in someone's Facebook timeline. People are used to consuming this on a regular basis, it's just a little bit of a twist on what they may normally see." The video tells the story of a woman intent on making a Wendy's salad at home. What at first seems like a simple meal quickly gets out of control once the woman realizes that she needs to grow her own blackberries, a process that takes two years. Daniel Lobaton, creative director at VML, said the idea for the campaign came from seeing social media chatter about people trying to recreate items from the restaurant's menu. "When we started digging, we found out that people on Pinterest are actually copying Wendy's recipes," Lobaton said. "When... Continue reading at 'AdWeek'
[ AdWeek | 2016-07-07 00:00:00 UTC ]
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Vox Media -- the digital publisher behind sites like The Verge, SB Nation and Vox.com -- has opened a department in Los Angeles aimed at making more digital video and, possibly, traditional TV.As Vox Creative Director Chad Mumm told The Hollywood Reporter about the new Vox... Continue reading at Advertising Age
[ Advertising Age | 2015-03-12 00:00:00 UTC ]
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Prank scares got an extra boost this past Halloween week as online audiences sought out viral videos that would provide thrills and frights. YouTuber SA Wardega, who has had video success in the past with his scare tactics, led the prank wars with his Zombie Apocalypse Halloween Prank. Undead... Continue reading at AdWeek
[ AdWeek | 2014-11-05 00:00:00 UTC ]
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In each issue of Distro, Executive Editor Marc Perton publishes a wrap-up of the week in news. In the US, Labor Day traditionally marks the end of the lazy days of summer, and the beginning of the busy fall season. While this summer was hardly quiet -- it included, you might recall, major... Continue reading at Engadget
[ Engadget | 2013-09-07 00:00:00 UTC ]
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Actor Ben Miles has been cast as Thomas Cromwell in the Royal Shakespeare Company's... Continue reading at The Bookseller
[ The Bookseller | 2013-07-04 00:00:00 UTC ]
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The ABA has unveiled "Indies Take The Gold," an Olympics-themed marketing campaign encouraging people to shop at independent bookstores on Amazon Prime Days, July 16 and 17. The Paris summer Olympics begin July 26. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-27 04:00:00 UTC ]
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Like the latest book in Tomi Adeyemi’s young adult “Legacy of Orïsha” series and a new Chuck Tingle. Continue reading at HuffPost
[ HuffPost | 2024-06-26 10:45:05 UTC ]
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Amazon Prime Day 2024 is coming soon, and if history is any indication, it will bring a swath of discounts on everything from gadgets to clothes to household necessities. If you’re a Prime member, you’ll have access to all of the Amazon Prime Day deals, which is great in theory, but it will... Continue reading at Engadget
[ Engadget | 2024-06-20 15:00:37 UTC ]
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This week has felt like a month worth of news, now that we've wrapped up Apple's WWDC 2024 and Summer Game Fest in LA. In this episode, Cherlynn and Devindra discuss their final thoughts on Apple Intelligence and the company's upcoming software, and they chat about some of our coverage... Continue reading at Engadget
[ Engadget | 2024-06-14 11:30:57 UTC ]
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Jerry Della Femina, an icon of the advertising industry whose memoir about Madison Avenue’s rollicking heyday provided fodder for the hit cable series Mad Men, has a new campaign: selling his home.Della Femina and his wife, former TV journalist Judy Licht, have put their Upper East Side... Continue reading at Crains New York
[ Crains New York | 2024-06-12 17:29:24 UTC ]
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Writers say investments in book promotion to augment publishers’ in-house staff are key to successKatherine Reay has written a dozen novels. When The Berlin Letters, her most recent, hit the shelves earlier this year, she embarked upon a 30-stop promotional book tour.“I love the personal... Continue reading at The Guardian
[ The Guardian | 2024-06-07 11:30:48 UTC ]
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Interactive Storytelling in Three Recent Video Games, by Serena Middleton Culture [email protected] Mon, 06/03/2024 - 14:25 As technology develops. it causes changes in the mediums that house our literature, but our human ability to tell stories... Continue reading at World Literature Today
[ World Literature Today | 2024-06-03 19:25:12 UTC ]
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Asked by Greens senator Sarah Hanson-Young whether ABC political journalist Laura Tingle had been subjected to a 'News Corp pile-on' after her comments on racism in Australia, the national broadcaster's managing director, David Anderson, said she had. At the Senate estimates hearing, the senator... Continue reading at The Guardian
[ The Guardian | 2024-05-31 01:55:16 UTC ]
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NPR critics reveal their summer TBRs, Reese brings back the YA book club, and the sexiest book of summer isn't a rom-com. Continue reading at Book Riot
[ Book Riot | 2024-05-29 16:17:51 UTC ]
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The digital media company TMB, formerly Trusted Media Brands, is on pace to generate nearly $200 million in revenue in its most recent fiscal year, which ends in June, according to chief executive Bonnie Kintzer. Though the company isn't sharing financial specifics, the... Continue reading at AdWeek
[ AdWeek | 2024-05-29 14:50:39 UTC ]
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I hope you had a quiet Memorial Day. It was a quiet one tech-wise, and I briefly fought the urge to copy and paste yesterday’s TMA into today’s newsletter hopper. There were a few teases and glimpses of gaming news, with E3 successor Summer Games Fest kicking off in just over a week. SGF’s game... Continue reading at Engadget
[ Engadget | 2024-05-28 11:15:37 UTC ]
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Summer has almost arrived in Japan — you can tell by the stacks of summer manga reading spilling out of beach bags, backpacks, and picnic baskets. Continue reading at Book Riot
[ Book Riot | 2024-05-28 10:30:00 UTC ]
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Bookshop and arts centre run by Salmon Poetry is saved from closure after raising more than €60,000 from 700 individualsA bookshop and arts centre run by a prominent Irish poetry publisher has been saved from closure after a GoFundMe campaign raised more than €60,000 – enough to buy new premises... Continue reading at The Guardian
[ The Guardian | 2024-05-13 15:18:10 UTC ]
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