Thanks to the recent popularity of BuzzFeed's Tasty and other food-focused publishers, recipe videos have taken over Facebook news feeds. But that doesn't mean the meals advertised are actually easy enough to make. So, Wendy's and agency VML created a minute-long spot targeting Facebook users that spoofs recipe videos and doubles as a promotion for the chain's summer blackberry salad. The video pokes fun and exaggerates the long and tedious work that goes into creating dishes worthy of Instagram like pretty salads. "I don't think a lot of people realize the length that a brand like Wendy's has to go to actually bring in things like fresh blackberries," said Brandon Rhoten, Wendy's vp of advertising, media and digital. "It's definitely a spoof that we thought would look good in someone's Facebook timeline. People are used to consuming this on a regular basis, it's just a little bit of a twist on what they may normally see." The video tells the story of a woman intent on making a Wendy's salad at home. What at first seems like a simple meal quickly gets out of control once the woman realizes that she needs to grow her own blackberries, a process that takes two years. Daniel Lobaton, creative director at VML, said the idea for the campaign came from seeing social media chatter about people trying to recreate items from the restaurant's menu. "When we started digging, we found out that people on Pinterest are actually copying Wendy's recipes," Lobaton said. "When... Continue reading at 'AdWeek'
[ AdWeek | 2016-07-07 00:00:00 UTC ]
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The holiday getaway takes a suspenseful turn in a trio of books, by Megan Miranda, Allie Reynolds and Alice Feeney Continue reading at The Washington Post
[ The Washington Post | 2022-07-09 11:00:05 UTC ]
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After two straight years of solid growth, print book sales fell 6.6% in the first half of 2022. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-08 04:00:00 UTC ]
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Initiative led by the footballer will distribute copies of his own children’s adventure book to young readers with little access to readingFootballer Marcus Rashford’s debut children’s book will be given to 50,000 children this summer as part of an initiative by his book club.The Marcus... Continue reading at The Guardian
[ The Guardian | 2022-07-05 13:14:24 UTC ]
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That Girl knows what her goals are and is working to achieve them. Here are 9 books that can help guide us to becoming our best selves, like What a Time to Be Alone: The Slumflower’s Guide to Why You Are Already Enough by Chudera Eggerue. Continue reading at Book Riot
[ Book Riot | 2022-06-29 10:32:00 UTC ]
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"Tomorrow, and Tomorrow, and Tomorrow," by Gabrielle Zevin, is a novel about video game makers who came of age with Donkey Kong and fell in love. Continue reading at The Washington Post
[ The Washington Post | 2022-06-28 16:07:16 UTC ]
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Looking for the best book club books for summer and fall 2022? This guide has something for every kind of book club. Continue reading at Book Riot
[ Book Riot | 2022-06-24 10:32:00 UTC ]
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More than a million new titles are published annually in the US, far more than even the most bibliophilic secret agent could get through. Even with a weekly publishing schedule, we can only bring you 52 Hitting the Books each year. To help shine a spotlight on all the fantastic stories that... Continue reading at Engadget
[ Engadget | 2022-06-22 17:30:23 UTC ]
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It’s a weird year for video games. We’re 19 months into a fresh console cycle and support for the PS4 and Xbox One is finally tapering off as developers shift focus to the PS5, Xbox Series X and PC cloud gaming platforms. The pandemic slowed or paused development on a generation of games, and... Continue reading at Engadget
[ Engadget | 2022-06-20 14:00:16 UTC ]
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The year 2021 saw a substantial increase in the number of independent bookstores in the United States. And a growing proportion of these stores is owned by individuals from diverse ethnic and racial backgrounds. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2022-06-17 15:44:11 UTC ]
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Haymarket Business Media won another two prizes, including best B2B digital publishing company. Continue reading at Media Week
[ Media Week | 2022-06-16 07:59:53 UTC ]
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I’ll revisit "Ulysses" on its 100th anniversary and delve into "Cheri" as well as works by wonderful modern writers like Guy Gavriel Kay. Continue reading at The Washington Post
[ The Washington Post | 2022-06-15 16:48:29 UTC ]
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People who turned to books during Covid lockdowns continuing to buy them, company saysBloomsbury has reported a record year for sales, as the Harry Potter publisher said the increase in reading during the pandemic had become “permanent” after lockdowns eased.The company benefited substantially... Continue reading at The Guardian
[ The Guardian | 2022-06-15 08:09:40 UTC ]
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Sunny summer days are on the horizon and so is love in Jenny Han's 2009 book turned screen adaptation of 'The Summer I Turned Pretty.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-14 04:00:00 UTC ]
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As part of its summer programming, the New York Public Library is giving away 500,000 free books to kids and teens this summer! Continue reading at Book Riot
[ Book Riot | 2022-06-10 15:19:28 UTC ]
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Genuinely classic and canonical short stories with twist endings are hard to find. For the ‘twist’ to be a true surprise, it needs to appear to come out of nowhere while also being completely credible, so we as readers don’t feel cheated. It should also be a twist in the […] Continue reading at Interesting Literature
[ Interesting Literature | 2022-06-10 14:00:35 UTC ]
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Three terrific books for your walk or drive — or for drowning out the sounds of kids home from school. Continue reading at The Washington Post
[ The Washington Post | 2022-06-07 14:04:58 UTC ]
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It seems like everyone (ahem) has a summer reading list for you this week—even Bill Gates. As you probably know, Gates loves to read—and he also loves to write about books on his blog, GatesNotes, where today he published a list of his recommendations for the season. But don’t expect any beach... Continue reading at Literrary Hub
[ Literrary Hub | 2022-06-06 17:00:32 UTC ]
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Author Tripp Mickle believes that to grasp Apple’s success after Steve Jobs, one must understand the chemistry — and tension — between Tim Cook and Jony Ive. Continue reading at The Washington Post
[ The Washington Post | 2022-06-03 12:00:16 UTC ]
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As authentic representation in advertising remains a critical industry talking point, some brands and platforms are partnering to offer a real understanding of Latinx culture. As part of its ongoing multicultural outreach effort, Toyota is continuing its 13-year collaboration with Latin digital... Continue reading at AdWeek
[ AdWeek | 2022-06-02 20:51:12 UTC ]
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For some reason, whenever I sit down to make this list of paperbacks coming out this month, Justin Timberlake’s 2006 hit always gets stuck in my head: We’re bringing paperback (yeah). * Zakiya Dalila Harris, The Other Black Girl (Atria, June 7) “The Other Black Girl is about many... Continue reading at Literrary Hub
[ Literrary Hub | 2022-06-01 13:30:03 UTC ]
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