Thanks to the recent popularity of BuzzFeed's Tasty and other food-focused publishers, recipe videos have taken over Facebook news feeds. But that doesn't mean the meals advertised are actually easy enough to make. So, Wendy's and agency VML created a minute-long spot targeting Facebook users that spoofs recipe videos and doubles as a promotion for the chain's summer blackberry salad. The video pokes fun and exaggerates the long and tedious work that goes into creating dishes worthy of Instagram like pretty salads. "I don't think a lot of people realize the length that a brand like Wendy's has to go to actually bring in things like fresh blackberries," said Brandon Rhoten, Wendy's vp of advertising, media and digital. "It's definitely a spoof that we thought would look good in someone's Facebook timeline. People are used to consuming this on a regular basis, it's just a little bit of a twist on what they may normally see." The video tells the story of a woman intent on making a Wendy's salad at home. What at first seems like a simple meal quickly gets out of control once the woman realizes that she needs to grow her own blackberries, a process that takes two years. Daniel Lobaton, creative director at VML, said the idea for the campaign came from seeing social media chatter about people trying to recreate items from the restaurant's menu. "When we started digging, we found out that people on Pinterest are actually copying Wendy's recipes," Lobaton said. "When... Continue reading at 'AdWeek'
[ AdWeek | 2016-07-07 00:00:00 UTC ]
News tagged with:
#regular basis
#creative director
#tv commercials
“You’re allowed to hate it,” Pinborough says of the ending of her book — and the show. Continue reading at The Washington Post
[ The Washington Post | 2021-03-26 06:00:00 UTC ]
More news stories like this | News stories tagged with:
#sarah pinborough
A lot of the web revolves around video content (subscribe to our YouTube channel!) and podcasts these days, but that brings some accessibility challenges you won’t find with the written word. Hundreds of millions of people are deaf or hard of hearing. Other folks have trouble processing... Continue reading at PC World
[ PC World | 2021-03-25 21:01:00 UTC ]
More news stories like this | News stories tagged with:
#youtube channel
#written word
#libraries
Claire Thomas’s three female protagonists ponder their worries while watching Samuel Beckett’s “Happy Days.” Continue reading at The Washington Post
[ The Washington Post | 2021-03-23 16:59:08 UTC ]
More news stories like this | News stories tagged with:
#happy days
Asian American and Pacific Islander members of the book business have launched a social media campaign, #StandUpforAAPI, intended to raise awareness of the ongoing violence and hate incidents targeting AAPI communities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-22 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#asian american
#raise awareness
#book business
Faber has detailed its publicity and marketing for Kazuo Ishiguro's Klara and the Sun, published this week, which features the first ever in-conversation public event between Ishiguro and his daughter, Naomi. Continue reading at The Bookseller
[ The Bookseller | 2021-03-03 07:25:11 UTC ]
More news stories like this | News stories tagged with:
#kazuo ishiguro
Users of connected TV's most popular platform are about to see a major advertising upgrade. Roku and Nielsen are shaking up the connected TV advertising landscape with a landmark deal and strategic alliance: Roku is acquiring Nielsen's advanced video advertising (AVA) business, including the... Continue reading at AdWeek
[ AdWeek | 2021-03-01 21:30:00 UTC ]
More news stories like this | News stories tagged with:
#connected tv
#popular platform
#landmark deal
#strategic alliance
#measurement company
#nielsen
Vintage has launched a new partnership with the Free Books Campaign, a charity set up by education activist Sofia Akel to get books by authors of colour to those who cannot access them. Continue reading at The Bookseller
[ The Bookseller | 2021-02-17 17:41:21 UTC ]
More news stories like this | News stories tagged with:
#charity set
#free books
Hilary Pollack, research manager, Twitter Good storytellers know that context matters. But did you know that applies to your ads as well? We partnered with MAGNA and IPG Media Lab to measure the impact of context, specifically content adjacency and user experience, on ad perception and... Continue reading at Digiday
[ Digiday | 2021-02-17 02:00:00 UTC ]
More news stories like this | News stories tagged with:
#context matters
#user experience
#premium publisher
Peter Barnes’ monologue about a royal footman was commissioned for radio but never broadcast until now. Director Philip Franks and others unravel its mysteryThe most celebrated set of dramatic monologues for broadcasting and theatre are Alan Bennett’s Talking Heads, first performed in the 1980s.... Continue reading at The Guardian
[ The Guardian | 2021-02-12 13:00:44 UTC ]
More news stories like this | News stories tagged with:
#alan bennett
#talking heads
#alan rickman
#jeremy irons
Hachette Children's Group has signed a two-book deal with stand-up comedian Rosie Jones. Continue reading at The Bookseller
[ The Bookseller | 2021-02-12 01:11:40 UTC ]
More news stories like this | News stories tagged with:
#rosie jones
#hachette children
#hachette
Beloved Mexican-American actor and restauranteur Danny Trejo’s first memoir, Trejo: My Life of Crime, Redemption, and Hollywood—which details Trejo’s path from drug addiction and incarceration in some of America’s most notorious prisons (including San Quentin, Folsom, and Soledad), to unexpected... Continue reading at Literrary Hub
[ Literrary Hub | 2021-02-09 21:03:44 UTC ]
More news stories like this | News stories tagged with:
#drug addiction
#atria books
#memoir
Bluebird has released Nikesh Shukla's debut memoir Brown Baby with a campaign featuring innovative Facebook adverts which are said to be a first for UK publishing. Continue reading at The Bookseller
[ The Bookseller | 2021-02-08 03:25:47 UTC ]
More news stories like this | News stories tagged with:
#uk publishing
Nektaria Anastasiadou’s novel follows a young American woman who travels to Turkey to explore her heritage. Continue reading at The Washington Post
[ The Washington Post | 2021-02-05 13:00:00 UTC ]
More news stories like this |
This year's Publishers Publicity Circle Awards, which this week unveiled their shortlists, include a Crime and Thriller campaign category and an award for the Best Children’s and YA Celebrity campaign for the first time. Continue reading at The Bookseller
[ The Bookseller | 2021-02-05 12:50:16 UTC ]
More news stories like this | News stories tagged with:
#ppc awards
#week unveiled
Tired of the subtweets? The peevish reviews? The [gasp] indecorous email sign-offs? Do you wish the literary world would just conduct its brawls out in the open for all to see? Well, now you can fight along at home with Street Writer, Maxwell Neely-Cohen’s absolutely wonderful literary homage to... Continue reading at Literrary Hub
[ Literrary Hub | 2021-02-04 14:06:11 UTC ]
More news stories like this | News stories tagged with:
#literary world
The Sun on Sunday and children's reading charity BookTrust are launching a new campaign, Books For Kids, asking readers to send in their old children’s books so they can be pulped and turned into new ones, "bringing the joy of reading to more families during lockdown". Continue reading at The Bookseller
[ The Bookseller | 2021-02-02 17:33:21 UTC ]
More news stories like this | News stories tagged with:
#bring books
The Booksellers Association (BA) is releasing a new Summer Books catalogue, giving indies a bespoke marketing and sales resource. Continue reading at The Bookseller
[ The Bookseller | 2021-02-02 04:45:50 UTC ]
More news stories like this | News stories tagged with:
#booksellers association
The National Literacy Trust's Connecting Stories campaign, championing literacy in diverse communities in need of support, has attracted the support of 18 publishers and 32 authors, including children's writers Sathnam Sanghera, Konnie Huq and Steve Antony. Continue reading at The Bookseller
[ The Bookseller | 2021-01-18 23:09:03 UTC ]
More news stories like this | News stories tagged with:
#including children
#konnie huq
#steve antony
More than 17.1 million print units were sold in the week ended January 9, 2021 at outlets that report to NPD BookScan, marking the first time in the history of the service that units topped the 17 million mark in the first week in January. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-14 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#fast start
Independent publisher Child's Play will publish two more picture books by Romani author Richard O’Neill, as part of his Romani Tales series. Continue reading at The Bookseller
[ The Bookseller | 2021-01-06 20:26:51 UTC ]
More news stories like this | News stories tagged with:
#independent publisher