Thanks to the recent popularity of BuzzFeed's Tasty and other food-focused publishers, recipe videos have taken over Facebook news feeds. But that doesn't mean the meals advertised are actually easy enough to make. So, Wendy's and agency VML created a minute-long spot targeting Facebook users that spoofs recipe videos and doubles as a promotion for the chain's summer blackberry salad. The video pokes fun and exaggerates the long and tedious work that goes into creating dishes worthy of Instagram like pretty salads. "I don't think a lot of people realize the length that a brand like Wendy's has to go to actually bring in things like fresh blackberries," said Brandon Rhoten, Wendy's vp of advertising, media and digital. "It's definitely a spoof that we thought would look good in someone's Facebook timeline. People are used to consuming this on a regular basis, it's just a little bit of a twist on what they may normally see." The video tells the story of a woman intent on making a Wendy's salad at home. What at first seems like a simple meal quickly gets out of control once the woman realizes that she needs to grow her own blackberries, a process that takes two years. Daniel Lobaton, creative director at VML, said the idea for the campaign came from seeing social media chatter about people trying to recreate items from the restaurant's menu. "When we started digging, we found out that people on Pinterest are actually copying Wendy's recipes," Lobaton said. "When... Continue reading at 'AdWeek'
[ AdWeek | 2016-07-07 00:00:00 UTC ]
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The novel is the bravura performance of a writer, poised at the edge of the day’s vast darkness, gathering all the warmth and light she can muster. Continue reading at The Washington Post
[ The Washington Post | 2020-08-14 15:51:08 UTC ]
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While the owner of two Minneapolis indies reports bureaucratic snags obstructing efforts to rebuild after his stores were destroyed, other indies report more positive outcomes after a tumultuous start to the summer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-13 04:00:00 UTC ]
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Author and illustrator Rachel Bright and medical doctor and cookery writer Rupy Aujla are collaborating on a social media project, pairing healthy recipes and picture book recommendations. Continue reading at The Bookseller
[ The Bookseller | 2020-08-09 21:53:02 UTC ]
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The Free Books Campaign is partnering with Round Table Books to launch a children's reading list. Continue reading at The Bookseller
[ The Bookseller | 2020-08-09 18:21:30 UTC ]
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As Covid-19 continues to spread, many fall events have moved online, and publishers don’t see a meaningful return of employees anytime soon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-31 04:00:00 UTC ]
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Mental health experts published by Jessica Kingsley Publishers, Sheldon Press and John Murray Learning are participating in a new weekly online video series offering free mental health support, an initiative devised for the "tough times" many are experiencing during the pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-07-29 07:05:00 UTC ]
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Fitness author Chloe Madeley is publishing her first recipe book with Transworld in December, called Eating for Results. Continue reading at The Bookseller
[ The Bookseller | 2020-07-28 18:28:23 UTC ]
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When a friend of mine, a former teacher, told me the subject of a children’s book he wants to write—an allegory about how the criminal justice system tries to entrap people of color from a young age—my first thought was Dark, man. And then: I wish I’d had access to a book like that when I was a […] Continue reading at Literrary Hub
[ Literrary Hub | 2020-07-21 19:17:26 UTC ]
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Author and activist Guthrie Graves-Fitzsimmons looks to set a new agenda in his first book, 'Just Faith: Reclaiming Progressive Christianity.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-21 04:00:00 UTC ]
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If you're looking for a summer reading list that highlights American history, including political upheavals and Native American stories, we got you. Continue reading at Book Riot
[ Book Riot | 2020-07-20 10:32:42 UTC ]
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I May Destroy You skewers the weirdness of fandom and captures just how terrifying the publishing industry can beMichaela Coel’s critically acclaimed new TV series I May Destroy You (BBC One), the journey of a young woman uncovering and trying to deal with sexual trauma, is a show that I fall... Continue reading at The Guardian
[ The Guardian | 2020-07-11 07:00:06 UTC ]
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Novels by Dawn O'Porter, Robert Harris and Jane Fallon are among the six-strong line up for Richard and Judy's Book Club this summer. Continue reading at The Bookseller
[ The Bookseller | 2020-07-08 22:08:41 UTC ]
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Paying close attention to market trends is key to buying new books in a pandemic, speakers at a conference co-hosted by The Midwest Indie Booksellers Association and Great Lakes Indie Booksellers Association said. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-08 04:00:00 UTC ]
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With bookshops still closed in parts of the UK, sales have surpassed last year’s numbers, with 3.8m print books sold in the last weekBritain’s readers have been emerging from lockdown to restock their bookshelves, with book sales – and particularly crime novels – booming in the three weeks since... Continue reading at The Guardian
[ The Guardian | 2020-07-07 16:17:09 UTC ]
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Pack your summer TBR with these new summer 2020 YA graphic novels and comics releases! Continue reading at Book Riot
[ Book Riot | 2020-07-07 10:35:16 UTC ]
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Publishers need to target non-traditional outlets and realise the media has changed if they want to make their book campaigns more inclusive, Dialogue senior publicity manager Millie Seaward has said. Continue reading at The Bookseller
[ The Bookseller | 2020-07-07 06:42:34 UTC ]
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Buzzy original series may drive attention to streaming services, but the bulk of most major streamers' programming catalogs are their libraries of licensed TV shows. And those licensed titles often account for the highest-quality content available on the service, according to data from streaming... Continue reading at AdWeek
[ AdWeek | 2020-07-02 10:30:51 UTC ]
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Michael Dirda is taking a vacation next month, and he’s already getting his to-be-read pile in order. Continue reading at The Washington Post
[ The Washington Post | 2020-07-01 16:17:23 UTC ]
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Waterstones Children’s Laureate Cressida Cowell is running a virtual “Summer Camp” for youngsters featuring guest authors and illustrators. Continue reading at The Bookseller
[ The Bookseller | 2020-07-01 10:46:08 UTC ]
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Bluemoose Books and charity publisher Arkbound Foundation are launching a crowdfunding campaign to support marginalised writers and diversity-led publishers struggling to survive in the wake of the pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-07-01 04:49:00 UTC ]
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