Thanks to the recent popularity of BuzzFeed's Tasty and other food-focused publishers, recipe videos have taken over Facebook news feeds. But that doesn't mean the meals advertised are actually easy enough to make. So, Wendy's and agency VML created a minute-long spot targeting Facebook users that spoofs recipe videos and doubles as a promotion for the chain's summer blackberry salad. The video pokes fun and exaggerates the long and tedious work that goes into creating dishes worthy of Instagram like pretty salads. "I don't think a lot of people realize the length that a brand like Wendy's has to go to actually bring in things like fresh blackberries," said Brandon Rhoten, Wendy's vp of advertising, media and digital. "It's definitely a spoof that we thought would look good in someone's Facebook timeline. People are used to consuming this on a regular basis, it's just a little bit of a twist on what they may normally see." The video tells the story of a woman intent on making a Wendy's salad at home. What at first seems like a simple meal quickly gets out of control once the woman realizes that she needs to grow her own blackberries, a process that takes two years. Daniel Lobaton, creative director at VML, said the idea for the campaign came from seeing social media chatter about people trying to recreate items from the restaurant's menu. "When we started digging, we found out that people on Pinterest are actually copying Wendy's recipes," Lobaton said. "When... Continue reading at 'AdWeek'
[ AdWeek | 2016-07-07 00:00:00 UTC ]
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Grab your TBR lists. This year's roundup of Summer 2020 YA books is hot, hot, hot. Continue reading at Book Riot
[ Book Riot | 2020-06-29 10:32:00 UTC ]
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Lead by 'White Fragility,' the Boston-based publisher has a number of books that have sold more copies in two weeks than they did in the last year, said director Helene Atwan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-29 04:00:00 UTC ]
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At the 2020 Digital Content NewFronts today, three companies presented about the future of audio--a visual sales pitch for an aural medium. National Public Radio and American Public Media's Marketplace each put their radio and podcast hosts front-and-center, selling reliable news and audience... Continue reading at AdWeek
[ AdWeek | 2020-06-24 21:17:51 UTC ]
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The Library Campaign has called for the government to do more to secure the facilities' future after the Covid-19 crisis. Continue reading at The Bookseller
[ The Bookseller | 2020-06-23 21:52:04 UTC ]
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Bookstart founder and children's author Wendy Cooling has died following a short illness. Continue reading at The Bookseller
[ The Bookseller | 2020-06-23 17:38:10 UTC ]
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HQ has scooped the first memoir by June Sarpong, charting her life from early childhood in Ghana to a career as broadcaster and campaigner. Continue reading at The Bookseller
[ The Bookseller | 2020-06-18 07:55:25 UTC ]
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The thriller has been a best-seller mainstay with a movie adaptation in the works. Continue reading at The Washington Post
[ The Washington Post | 2020-06-16 15:46:12 UTC ]
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The story rages along, bright and scalding, illuminating three intertwined lives in contemporary India. Continue reading at The Washington Post
[ The Washington Post | 2020-06-15 05:29:42 UTC ]
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Salamander Street, an independent publisher based in Bristol, has acquired the backlist of plays by Mark Wheeller. Continue reading at The Bookseller
[ The Bookseller | 2020-06-11 14:38:17 UTC ]
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As Sanaë Lemoine’s debut novel progresses, its narrator falls increasingly in thrall to the only people who seem interested in her inner life. Continue reading at The New York Times
[ The New York Times | 2020-06-09 19:07:44 UTC ]
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As much as 30 percent of typical annual reading gains may not be carried into schoolwork in the autumn, says an NWEA report, as the COVID-19 pandemic affects US education. The post Coronavirus Impact: Scholastic Adjusts Its Summer Reading Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-06-08 12:33:09 UTC ]
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We're talking to library staff about how libraries are working to plan for summer reading programs despite the limitations caused by a global pandemic. Continue reading at Book Riot
[ Book Riot | 2020-06-08 10:33:48 UTC ]
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The UK's Save Our Libraries campaign, spearheaded by librarians and authors, began nearly 10 years ago - but has it achieved its goal of stopping closures? Continue reading at Book Riot
[ Book Riot | 2020-06-08 10:31:39 UTC ]
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After confusion regarding the legitimacy of a GoFundMe campaign to benefit two Minneapolis bookstores that burned down Friday night, the store's owner has taken it over and is urging supporters to donate. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-04 04:00:00 UTC ]
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A look at the novels and nonfiction that can transport you to faraway places ? without ever leaving home. Continue reading at The Washington Post
[ The Washington Post | 2020-05-28 13:34:57 UTC ]
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In our latest quarantine diary, the author of 'These Women' digs 'Blood Meridian' but can't get enough of Laura Ingalls Wilder. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-05-28 13:32:21 UTC ]
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Is your teen looking for some great new reading? Here are some standout choices. Continue reading at The Washington Post
[ The Washington Post | 2020-05-27 12:59:13 UTC ]
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“This is a Book for People who Love the National Parks” is an illustrated guide with fun nuggets of information. Continue reading at The Washington Post
[ The Washington Post | 2020-05-27 12:57:27 UTC ]
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As soon as people discovered the pleasures of a diverting novel, some starchy scold swooped in to make them feel bad. Continue reading at The Washington Post
[ The Washington Post | 2020-05-27 12:00:00 UTC ]
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Find out how some libraries are shifting summer reading programs into digital spaces, maintaining their communities, and learning from the process. Continue reading at Book Riot
[ Book Riot | 2020-05-26 10:33:13 UTC ]
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