Thanks to the recent popularity of BuzzFeed's Tasty and other food-focused publishers, recipe videos have taken over Facebook news feeds. But that doesn't mean the meals advertised are actually easy enough to make. So, Wendy's and agency VML created a minute-long spot targeting Facebook users that spoofs recipe videos and doubles as a promotion for the chain's summer blackberry salad. The video pokes fun and exaggerates the long and tedious work that goes into creating dishes worthy of Instagram like pretty salads. "I don't think a lot of people realize the length that a brand like Wendy's has to go to actually bring in things like fresh blackberries," said Brandon Rhoten, Wendy's vp of advertising, media and digital. "It's definitely a spoof that we thought would look good in someone's Facebook timeline. People are used to consuming this on a regular basis, it's just a little bit of a twist on what they may normally see." The video tells the story of a woman intent on making a Wendy's salad at home. What at first seems like a simple meal quickly gets out of control once the woman realizes that she needs to grow her own blackberries, a process that takes two years. Daniel Lobaton, creative director at VML, said the idea for the campaign came from seeing social media chatter about people trying to recreate items from the restaurant's menu. "When we started digging, we found out that people on Pinterest are actually copying Wendy's recipes," Lobaton said. "When... Continue reading at 'AdWeek'
[ AdWeek | 2016-07-07 00:00:00 UTC ]
News tagged with:
#regular basis
#creative director
#tv commercials
The best-selling author and public interest lawyer comes from a family in which words mattered. A lot. Continue reading at The New York Times
[ The New York Times | 2020-01-23 10:00:04 UTC ]
More news stories like this | News stories tagged with:
#bryan stevenson
#best-selling author
Popular Science is launching a line of toys, a product category that tends to have royalty rates as high as 8% to 18% of retail sales. The post How Bonnier is playing for consumer revenue in 2020 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-01-20 05:01:59 UTC ]
More news stories like this | News stories tagged with:
#consumer revenue
#popular science
#product category
#royalty rates
#retail sales
#bonnier
There have been some ambitious Minecraft projects before, but this one may win for sheer sophistication. The modding team Floo Network is creating Minecraft School of Witchcraft and Wizardry, a Harry Potter-themed role-playing experience inside a Mi... Continue reading at Engadget
[ Engadget | 2020-01-13 18:43:00 UTC ]
More news stories like this | News stories tagged with:
#harry potter
Titan Books has bought a début novel from popular writer and video essayist Lindsay Ellis. Continue reading at The Bookseller
[ The Bookseller | 2020-01-12 17:08:56 UTC ]
More news stories like this |
Boom! Studios announced plans to publish Kurt Vonnegut’s classic sci-fi/antiwar novel 'Slaughterhouse-Five' as a graphic novel. It will be adapted by the writer Ryan North, artist Albert Monteys, and colorist Ricard Zapala. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-01-08 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#graphic novel
Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-01-07 22:43:20 UTC ]
More news stories like this | News stories tagged with:
#tremor international
#international publishing
Headline is going big on its marketing and PR campaign to launch American Dirt in the UK, with widespread review coverage and "major statement advertising" in the UK and Ireland. Continue reading at The Bookseller
[ The Bookseller | 2020-01-07 16:08:36 UTC ]
More news stories like this | News stories tagged with:
#pr campaign
Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take a minority stake as part of the transaction. The deal will see News Corp take a 6.91% stake in Tremor, with the ad-tech company to receive the exclusive rights to... Continue reading at AdWeek
[ AdWeek | 2020-01-06 14:18:42 UTC ]
More news stories like this | News stories tagged with:
#tremor international
#minority stake
#ad-tech company
#exclusive rights
#news corp
#international publishing
News Corp, which will get small stake in Tremor, has also entered into three-year partnership for outstream video. Continue reading at Media Week
[ Media Week | 2020-01-06 09:49:13 UTC ]
More news stories like this | News stories tagged with:
#three-year partnership
#news corp
Mirror Books has acquired the true story of Lucy, the puppy farm Cavalier King Charles Spaniel, and the campaign she inspired that led to Lucy’s Law and the nationwide ban on puppy farming. Continue reading at The Bookseller
[ The Bookseller | 2019-12-24 02:27:24 UTC ]
More news stories like this | News stories tagged with:
#mirror books
#true story
Plans for Essex libraries by the county council have sent “alarm bells ringing” about increased commercialisation of the service, a campaign group has said. Continue reading at The Bookseller
[ The Bookseller | 2019-12-24 02:02:07 UTC ]
More news stories like this | News stories tagged with:
#essex libraries
#county council
#campaign group
#libraries
Bertrams has unveiled its Christmas campaign, with the tagline "Believe in Books" as the wholesaler heads into the festive trading period. Continue reading at The Bookseller
[ The Bookseller | 2019-12-16 14:27:10 UTC ]
More news stories like this | News stories tagged with:
#christmas campaign
A campaign is under way to save historic literary site the Red House, in West Yorkshire, which has links to Charlotte Brontë. Continue reading at The Bookseller
[ The Bookseller | 2019-12-15 16:14:43 UTC ]
More news stories like this | News stories tagged with:
#charlotte bront
Penguin Random House has a new UK-built D2C holiday gift selector, and ups its donation to longtime charity partner First Book. The post PRH Uses UK Designer for Holiday Campaign, Adds 300,000 Books to Donation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-12-05 08:30:52 UTC ]
More news stories like this | News stories tagged with:
#post prh
#penguin random house
London based-agency Anyways Creative has partnered with Penguin Random House US to launch a ‘Books Make Us Better’ campaign in the New York subway, ahead of the festive trading season. Continue reading at The Bookseller
[ The Bookseller | 2019-12-02 05:17:04 UTC ]
More news stories like this | News stories tagged with:
#christmas campaign
#books make
#penguin random house
The Reading Agency has reported 722,731 children took part in public libraries’ Summer Reading Challenge this summer, representing a 2.64% increase on last year’s participation. Continue reading at The Bookseller
[ The Bookseller | 2019-11-22 10:29:12 UTC ]
More news stories like this | News stories tagged with:
#public libraries
Macmillan Children’s Books has picked up an "accessible, friendly, informative and fun" exam guide backed with expert research from mental health campaigner Natasha Devon. Continue reading at The Bookseller
[ The Bookseller | 2019-11-22 05:40:01 UTC ]
More news stories like this | News stories tagged with:
#macmillan children
#macmillan
Yesterday morning, Gordon Sondland, the Trump donor turned US ambassador to the European Union, gave explosive testimony in the impeachment inquiry—directly tying the president and his top allies, including Mikes Pence and Pompeo, to the Ukraine scandal. Comparisons to John Dean’s testimony that... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2019-11-21 12:58:24 UTC ]
More news stories like this | News stories tagged with:
#stepping back
#royal family
#books based
#american story
#young readers
#southeast asia
#graphic novel
#random house
#hearst
Campaigns for Margaret Atwood's The Testaments (Vintage) and Lisa Taddeo's Three Women (Bloomsbury) were among the winners at the Book Marketing Society Awards last night. Continue reading at The Bookseller
[ The Bookseller | 2019-11-21 01:07:50 UTC ]
More news stories like this | News stories tagged with:
#margaret atwood
#testaments vintage
#lisa taddeo
Last Monday, staff at two dozen subsidiaries of the Hearst Magazines media conglomerate announced their intention to unionize with the Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-11-20 18:30:06 UTC ]
More news stories like this | News stories tagged with:
#hearst