Brands are just starting to play with Facebook's full-screen mobile ads, but Wendy's social marketers already seem to be having lots of fun with the new format. The fast-food chain is running a campaign that uses a combination of photos, videos and GIFs to show how each layer of its hamburgers are made—like wavering pieces of cheese and a grilled beef patty. "The Wendy's quality story carries a lot of equity with our fans and we wanted to invite them into that story, literally layer by layer," said Mike Bueno, director, digital marketing at Wendy's. "We're always looking for new ways to have fun with digital, and Facebook is a great partner in helping us do that." Interestingly, the ad prompts folks to swipe up when clicked on from the newsfeed—a gesture that's core to Snapchat and its pitch to advertisers and publishers. It's another example of how brands are creating more vertical video and content for specific platforms. Other brands testing out Facebook's new immersive ad format include Gatorade, Michael Kors and Bacardi. Take a look at the video and creative below. brightcove.createExperiences(); Continue reading at 'AdWeek'
[ AdWeek | 2015-10-19 00:00:00 UTC ]
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Ten years today, the social networking giant has notched up some interesting numbers along the way• How Facebook became the world's biggest social network1.23bn monthly usersBy the end of 2013, Facebook boasted 1.23bn monthly active users worldwide, adding 170m in just one year. According to... Continue reading at The Guardian
[ The Guardian | 2014-02-04 00:00:00 UTC ]
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While Facebook is positioning Paper as a way for publishers to better reach -- and, hopefully, monetize -- mobile readers, Paper may make publishers too dependent on Facebook for traffic. The meteoric rise of sites like Elite Daily, Upworthy and Viral Nova shows how social-savvy publishers can... Continue reading at Digiday
[ Digiday | 2014-02-04 00:00:00 UTC ]
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Last week, the US government finally relented on letting technology companies publish more detail about national security requests; today, some bigger firms are taking advantage of the looser rules. Facebook, Google, LinkedIn and Yahoo have updated ... Continue reading at Engadget
[ Engadget | 2014-02-04 00:00:00 UTC ]
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Yahoo announced a new ad partnership today with Mocean Mobile. Both companies are looking to rev up their mobile ad businesses through the new Mocean Mobile Marketplace. “Mocean Mobile will work with Yahoo to help advertisers and publishers efficiently buy and sell premium mobile inventory,”... Continue reading at AdWeek
[ AdWeek | 2014-02-04 00:00:00 UTC ]
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“In recent years, new bookstores have virtually mushroomed in the city of Sofia," says Rumyana Tsvetkova, reporting for Radio Bulgaria, Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-03 00:00:00 UTC ]
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The president of The Media Kitchen sees private marketplaces gaining traction with top publishers, and that's a good thing.The post Why Publishers Need to Embrace Automated Ad Selling appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-01-30 00:00:00 UTC ]
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From the Fly to Zero Core, the most exciting titles in the music market are put together on a shoestring and given away in shops. We talk to the editors proving that print can still thrive• See the best free magazines in pictures hereA few months after its creation, the Fly magazine almost came... Continue reading at The Guardian
[ The Guardian | 2014-01-26 00:00:00 UTC ]
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Facebook has been in the news over the past few days after a report suggested that the social network is spreading in a similar way to a virus. Like all epidemics, the report suggests, the rate of infection will ultimately drop off, leading to the suggestion that by 2017 the social network will... Continue reading at Betanews
[ Betanews | 2014-01-24 00:00:00 UTC ]
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So much for blending in. While the online ad industry falls deeper in love with native ads that fade into the background of Web pages, consumers prefer ads that get in their face by taking over their computer screens. At least, that’s according to a new study on high-impact ads conducted by... Continue reading at AdWeek
[ AdWeek | 2014-01-24 00:00:00 UTC ]
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As more readers favor Kindles and iPads over pulp-based books, Chantal Restivo-Alessi of HarperCollins is mining digital data to determine how publishers can maximize profits.Having worked at EMI records for over a decade, Chantal Restivo-Alessi knows what it's like to have the digitization of... Continue reading at Fast Company
[ Fast Company | 2014-01-23 00:00:00 UTC ]
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Brands have spent the past couple of years complaining the content they publish is rarely actually seen by users that like their pages. That's party because Facebook wants those brands to pay for ads, but also because it doesn't want them alienating users with annoying updates asking people to... Continue reading at Digiday
[ Digiday | 2014-01-22 00:00:00 UTC ]
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After months of trying to negotiate a deal behind the scenes, Charter Communications is publishing details of its offer to buy Time Warner Cable (which split from Time Warner years ago). Despite a bid that including debt is enough to nab 20 or so ... Continue reading at Engadget
[ Engadget | 2014-01-15 00:00:00 UTC ]
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In a signal of its deepening commitment to native advertising, Hearst Magazines launched a new native ad campaign yesterday for Lancôme on MarieClaire.com.The post Inside Hearst’s Native Ad Strategy appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-01-15 00:00:00 UTC ]
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A new senior role is rapidly emerging at the top of digital publishers’ sales organizations: the programmatic czar. Publishers initially approached programmatic advertising warily, concerned it would do little more than drive down their ad prices and further commoditize their inventory. That... Continue reading at Digiday
[ Digiday | 2014-01-14 00:00:00 UTC ]
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Comedians, punks and sportspeople now among 'notables' in the online reference work, once the preserve of the great and goodThe Dictionary of National Biography has charted the lives of the British establishment for 130 years. But while entry into its prestigious pages after death used to depend... Continue reading at The Guardian
[ The Guardian | 2014-01-11 00:00:00 UTC ]
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The demand for print advertising continued to fall in 2013, but the pace of those losses has slowed, according to a year-end report from the MPA-The Association for Magazine Media. Total ad pages for the 207 consumer magazines tracked fell 4.1 percent year-over-ye Continue reading at Folio Magazine
[ Folio Magazine | 2014-01-10 00:00:00 UTC ]
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The change is subtle, but its message is clear: Facebook has entered the news business.It's no secret that Facebook is changing what appears in your feed dramatically. Whereas memes used to rule supreme--making basically anything shared by George Takei go viral--Facebook has reweighted its... Continue reading at Fast Company
[ Fast Company | 2014-01-10 00:00:00 UTC ]
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Last week, Ruth Rendell claimed that reading novels is a dying art. Sadly, she might have a pointNo one can say precisely why John Williams's novel Stoner has become a bestseller almost 50 years after its first publication. After all, plenty of books, "forgotten" or otherwise, are recommended by... Continue reading at The Guardian
[ The Guardian | 2014-01-05 00:00:00 UTC ]
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Influential venture investor Marc Andreessen isn't blinking an eye over Snapchat turning down a $3 billion buyout offer from Facebook. And don't count him among those who are worried that we are in another tech investment bubble. Those are a couple of the points made in an interview published... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2014-01-04 00:00:00 UTC ]
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Ad units in magazines' iPad editions climbed 16% in 2013, according to a report out Monday by MPA-The Association of Magazine Media and Kantar Media.The report, which looked at 69 magazines with monitored print and iPad editions, is a hopeful sign for traditional publishers stymied by secular... Continue reading at Advertising Age
[ Advertising Age | 2013-12-30 00:00:00 UTC ]
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