Internet ad revenues are growing fast. But, even now, they make up only 4.5% of the global wholeHere, as recession ends, is a reality check on the global media ad market (courtesy of Nielsen). Revenues via the internet are up 32.4%, up 4.3% via TV and 5.1% on posters. But they're down 2.2% for newspapers and 1.1% on magazines (with radio and cinema also in negative territory). So, that's another familiar yarn about the march of the online battalions.Step back, though, and look at the whole cake, neatly sliced. TV, at 57.6%, is the king of the jungle. But if you add newspapers and magazines together, they're a fat 28.7% against the net's 4.5% (which is outgunned by radio, too, and scarcely better than billboards).None of which means that digital isn't on the march (or that ad agencies wanting to peddle their wares don't naturally boost what's going up rather than down). But for perspective – shares in the real world – amid so much buoyant hype? Pass the rock cakes, please.BBC: play for todayThe BBC complaint of the moment, muttered into a coffee cup, has absolute resonance. Look (it says): please don't go on, and on, about Jimmy Savile some 40 years ago. Don't see the 60s and 70s as the day before yesterday. Don't put plump management payoffs and digital foul-ups into some current equation (whatever the recently departed DG says to his select committee audience on Monday on another quick trip from New York). Please stop obsessing about things past and concentrate on the... Continue reading at 'The Guardian'
[ The Guardian | 2014-02-02 00:00:00 UTC ]
News tagged with:
#central question
Content marketing has radically changed perception between client and publisher. Continue reading at Folio Magazine
[ Folio Magazine | 2013-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#content marketing
Only newspapers have been given up for dead more often than magazines. But though their print cousins continue to lose advertising at a brisk clip, some magazine publishers are trumpeting a turnaround few could have foreseen in the dark days of 2008 and 2009, when nearly 1,000 titles shut... Continue reading at Crains New York
[ Crains New York | 2013-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#amid uncertainty
#biggest publisher
#public company
#mobile devices
#primary source
Barnes & Noble's PubIt! self-publishing conduit has been active for well over two years, but you'd be forgiven for overlooking it with that somewhat forgettable (if very emphatic) name. The company might just know what you're thinking, as it's giving the service a considerably more memorable... Continue reading at Engadget
[ Engadget | 2013-04-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#nook press
#barnes noble
#online hub
#nook hd
The Association of Writers and Writing Programs annual conference (AWP) began decades ago as a meet-up for academic creative writing departments, students, and writers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-04-05 00:00:00 UTC ]
More news stories like this |
Co.Create joined The Atlantic Digital, Vice, Gawker, and College Humor in a talk about how publishers are approaching native advertising. “The truth is, it’s messy shit and there’s no easy way through it." That’s Vice Chief Creative Officer Eddy Moretti talking about the realities of creating... Continue reading at Fast Company
[ Fast Company | 2013-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#native advertising
#beautiful thing
A switch to online content among newspaper readers in the U.S. has put pressure on the profits of publishers of traditional newspapers such as the New York Times. The same trend is affecting traditional newspaper publishers in Greater China, too. Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#greater china
#newspaper advertising
#online content
#newspaper readers
#traditional newspapers
The Association of American Publishers and the Authors Guild, are fighting Amazon's bid to own new global domain names including .book, .author, and .read. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#american publishers
#authors guild
Coffee House Press, with two finalists, and Cinco Puntos Press join FSG and Pantheon with titles on the shortlist for this year's prestigious PEN Faulkner Award for fiction. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-08 00:00:00 UTC ]
More news stories like this |
Amazon is reportedly readying an advertising push for displays on Kindle e-readers after pitching... Continue reading at The Bookseller
[ The Bookseller | 2013-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#reportedly readying
#kindle e-readers
Two California men have sued Lance Armstrong and his book publishers for fraud and false advertising, claiming that Armstrong's two best-selling memoirs were bunk. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#lance armstrong
#book publishers
Aurum imprint Jacqui Small Publishing is moving into the illustrated ebook market, starting next... Continue reading at The Bookseller
[ The Bookseller | 2013-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#jacqui small
Over the past few years, the media arm of Thomson Reuters has been trying to polish its 160-year-old brand to a more contemporary sheen by recruiting A-list journalists and pundits and expanding into areas like blogging, Internet TV and magazines. I ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-01-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#thomson reuters
Publishers often want to work closely with ebook outlets -- possibly a little too closely -- but it's rare that they involve themselves directly. Pearson is taking that uncommon step by making a 5 percent, $89.5 million investment in Nook Media, the joint venture between Barnes & Noble and... Continue reading at Engadget
[ Engadget | 2012-12-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#joint venture
#barnes noble
#made public
#sea change
Publishers seem to have no end to their appetite for apps. This year through October, 9,125 publication-related apps were released for the iPad, twice the number released in the year-ago period, according to McPheters & Co.’s iMonitor app-tracking service. Hearst led publishers with the most... Continue reading at AdWeek
[ AdWeek | 2012-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#data points
#year-ago period
#time warner
#bonnier corp
#pulling back
#carlos monteiro
Last month, as storm surges from Hurricane Sandy inundated lower Manhattan, Datagram, a New York-based media ISP, watched as its basement full of severs took on over five feet of water, causing major outages for prominent online publishers like Gawker Media, BuzzFeed and the Huffington Post. ... Continue reading at AdWeek
[ AdWeek | 2012-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#front door
#coming months
Graphicly abandoned their iTunes-like comic book marketplace to develop a full suite of online publishing tools for visual storytellers. As Adrian Tomine has pointed out, the one-time subculture of comics and graphic novels has migrated into the mainstream over the past decade. The... Continue reading at Fast Company
[ Fast Company | 2012-11-14 00:00:00 UTC ]
More news stories like this |
Victoria Jacob-Luck has joined Hearst Magazines UK as advertising director for its international sales offering, Hearst Advertising Worldwide UK. Continue reading at Media Week
[ Media Week | 2012-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#advertising director
The rise of easy-to-use ebook publishing platforms that distribute globally, the inherent speed of digital publishing, and the low cost and ever-rising demand for ebooks in both the developing world, as well as from developed but remote economies like Australia, offer the potential of vibrant... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital publishing
#low cost
#developing world
#revenue streams
Waldek Węgrzyn’s innovative take on the electronic book turns the book itself into a new digital interface, without eliminating the joys of ink on paper. Continue reading at Fast Company
[ Fast Company | 2012-11-08 00:00:00 UTC ]
More news stories like this |
More Info Hands-on with Kobo's Glo and Mini e-readers (video) Kobo Glo review: another illuminated e-reader lights up the market Amazon Kindle Paperwhite review While tablet and smartphone manufacturers battled it out over screen sizes, e-reader makers seem to have settled on an... Continue reading at Engadget
[ Engadget | 2012-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#industry standard
#e-reading device
#originally appeared