Could Tumblr Save Web Publishing?

Last month, as storm surges from Hurricane Sandy inundated lower Manhattan, Datagram, a New York-based media ISP, watched as its basement full of severs took on over five feet of water, causing major outages for prominent online publishers like Gawker Media, BuzzFeed and the Huffington Post. Digital publishing is, by nature, a nimble industry and—storm be damned—both Gawker and BuzzFeed found a more than adequate emergency workaround in the popular microblogging social media platform Tumblr. There are some who believe that Tumblr could and should be a more permanent solution for the publishing industry—for its reliability, terrific tools and monetization potential. While BuzzFeed was able to salvage and reconstruct its site in a matter of hours, Tumblr played host to Gawker Media's arsenal of popular sites like Gawker, Deadspin and Gizmodo for nearly a week. Though clearly a stop-gap emergency measure, Gawker did more than simply get by; it sold ads on the platform for State Farm. The site also cranked out a slew of well-received posts, causing some fans to lobby for a full-time Gawker presence on Tumblr. Indeed, for many, Sandy was an eye-opening moment for Tumblr, prompting some to wonder, might the social media platform become a full-scale content management system (CMS) tool for publishers, particularly when so many in the digital media world are crying out for a total Web rethink? That is, of course, if Tumblr is interested in that sort of thing. Among those... Continue reading at 'AdWeek'

[ AdWeek | 2012-11-20 00:00:00 UTC ]
News tagged with: #front door #coming months

Other Publishing stories related to: 'Could Tumblr Save Web Publishing?'


Could Tumblr Save Web Publishing?

Last month, as storm surges from Hurricane Sandy inundated lower Manhattan, Datagram, a New York-based media ISP, watched as its basement full of severs took on over five feet of water, causing major outages for prominent online publishers like Gawker Media, BuzzFeed and the Huffington Post. ... Continue reading at AdWeek

[ AdWeek | 2012-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #front door #coming months


How web-based vertical video players can unlock new publisher revenue

Shachar Orren, co-founder and Chief Marketing Officer, EX.CO In recent years, Meta, TikTok, Twitch and even Pinterest have encouraged digital publishers to create vertical content to adhere to their platforms’ standards for engagement driven by our vertical mobile device screens. In response,... Continue reading at Digiday

[ Digiday | 2023-10-24 13:02:04 UTC ]
More news stories like this | News stories tagged with: #digital publishers


UK Book Publishing Industry Raises Copyright Alarm: ‘Save Our Books’

'The biggest threat to our industry post-Brexit,' says the Publishers Association, is an 'international copyright exhaustion framework.' The post UK Book Publishing Industry Raises Copyright Alarm: ‘Save Our Books’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-06-07 17:22:58 UTC ]
More news stories like this | News stories tagged with: #biggest threat #publishers association #uk book #book publishing


Del Rey will publish behind the scenes look at web series 'Critical Role'

Del Rey UK, Cornerstone's science fiction and fantasy imprint, will publish The World of Critical Role, a "definitive guide" to the history of the online web series "Critical Role", written by cast of the series and author Liz Marsham. Continue reading at The Bookseller

[ The Bookseller | 2020-08-27 08:30:55 UTC ]
More news stories like this | News stories tagged with: #del rey #critical role #fantasy imprint #definitive guide


ACE 'just saved indie publishing', say presses

Indies The Bookseller has contacted have spoken of their "huge relief" after receiving funding from Arts Council England's £160m emergency coronavirus pot, though for many the grants are not a "fix-all". Continue reading at The Bookseller

[ The Bookseller | 2020-05-20 06:53:54 UTC ]
More news stories like this | News stories tagged with: #huge relief


How Publishers Can Monetize the Mobile Web

[caption id="attachment_180434" align="alignright" width="300"] Click image to download the Playbook[/caption] Long before Apple introduced Intelligent Tracking Protection in its Safari browsers—making traffic “anonymous” and untargetable in advertisers’ minds—publishers were struggling to... Continue reading at Folio Magazine

[ Folio Magazine | 2020-05-11 18:00:21 UTC ]
More news stories like this | News stories tagged with: #enable publishers #mobile web #caption id= #driving revenue #coordinated effort #user experience #digital publishing


Publishers May Be the Ones Paying for Web Browsers’ Privacy Measures

Being an online publisher has never been more difficult. Web browser providers have pared down on ad-targeting capabilities in recent years, adding to publishers' struggles to monetize traffic and attempts to reduce reliance on third parties. Now Google is taking user privacy a step further,... Continue reading at AdWeek

[ AdWeek | 2019-07-29 21:22:56 UTC ]
More news stories like this | News stories tagged with: #web browsers #online publisher


The Book People and Save the Children to publish 7-year-old Tom Burlison

Tom Burlison from Epsom, who is seven years old, has won this year’s Bedtime Story Competition, ran by Save the Children and The Book People. Continue reading at The Bookseller

[ The Bookseller | 2019-05-28 01:00:26 UTC ]
More news stories like this | News stories tagged with: #book people


Facebook to publishers: We are not here to save you

When Facebook's Campbell Brown addressed an auditorium full of magazine executives in New York Tuesday, she did not mince words: The social network is not here to save their businesses.Facebook's head of global news partnerships was addressing an audience of print media professionals at the... Continue reading at Advertising Age

[ Advertising Age | 2019-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad sales #fourth quarter #job cuts #entire solution #constantly changing


This classic economic theory could save the digital publishing business

Last year, for the first time ever, more money was spent advertising online than on traditional television. So why are digital publishers still struggling? Sponsored by Rumble. The post This classic economic theory could save the digital publishing business appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers


Fire Writers, Make Videos Is Latest Web Recipe for Publishers

Mic, a website aimed at millennials, used to employ 40 writers and editors producing articles on topics like "celebrating beauty" and "strong women." Ten were let go this month, with most in the revamped newsroom of 63 now focused on making videos for places like Facebook.Critics have called... Continue reading at Advertising Age

[ Advertising Age | 2017-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing audience #website aimed #strong women


Publishers of Facebook Instant Articles Can Now Compare Them vs. Their Mobile Web Counterparts

Facebook Wednesday introduced a way for publishers to compare the performance of their Instant Articles with that of the mobile web versions of the same content. The social network debuted its interactive, feature-rich, fast-loading Instant Articles in May 2015. Product manager Mona Sarantakos... Continue reading at AdWeek

[ AdWeek | 2017-07-20 00:00:00 UTC ]
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Publishers say Facebook can save Instant Articles with better data, subscription tools

Publishers say that Facebook can save Instant Articles by improving subscription products, letting pubs have more control over their inventory and sharing more user data. The post Publishers say Facebook can save Instant Articles with better data, subscription tools appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #user data #post publishers #subscription tools


Hodder to publish ITV tie-in Save Money Good Food

Hodder & Stoughton have signed up a new cookery book to accompany an eight-part prime-time TV series commissioned for ITV this spring. Continue reading at The Bookseller

[ The Bookseller | 2017-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hodder stoughton #cookery book


Flipboard's Quest To Save Online Publishing—And Itself

With Flipboard 4.0, Mike and Marci McCue grapple with an alt-fact, ad-saturated internet using a mix of mobile tech, AI, and print-era publishing aesthetics. With Flipboard 4.0, Mike and Marci McCue grapple with an alt-fact, ad-saturated internet using a mix of mobile tech,... Continue reading at Fast Company

[ Fast Company | 2017-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nostalgic revival #traditional media


When it comes to video, more publishers are betting on mobile web versus apps

Mobile apps’ share of video consumption went down from eight to five percent by the end of 2016, continuing a downward trend, according to video tech firm JW Player. Not surprisingly, then, most digital publishers can’t justify spending $500,000 or more on mobile app development and maintenance,... Continue reading at Digiday

[ Digiday | 2017-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #mobile apps #downward trend #mobile websites


Why All Publishers Should Join the World Wide Web Consortium

As the IDPF considers a merger with W3C, Brian F. O'Leary makes a case for why all publishers should join the W3C to help shape the future of ebooks. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-17 00:00:00 UTC ]
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Reality check: Video won’t save the day for digital publishers desperate for growth

Many digital publishers are pushing into video, spurred on by growth-hungry VCs and content-starved platforms. But while video is lucrative, there are no guarantees that scale on Facebook will translate to meaningful revenue. Meanwhile, on TV these companies face the problem of competing with... Continue reading at Digiday

[ Digiday | 2016-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growth appeared #reality check #digital publishers #meaningful revenue


Religion and Spirituality Publishing News From Around the Web: November 11, 2015

Hot religion reading from across the web: seven books selected in honor of Jewish Book Month; 'The Office' star Rainn Wilson's new memoir on faith; a Christian man who claims he was fired for publishing a book about his beliefs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-11-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books selected


Religion Publishing News From Around the Web: October 28, 2015

Actress Leah Remini's take on why she left Scientology, and Sister Joan Chittister's discussion of her life's work of speaking up for women are among the religion news items being talked about today. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-28 00:00:00 UTC ]
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