Last month, as storm surges from Hurricane Sandy inundated lower Manhattan, Datagram, a New York-based media ISP, watched as its basement full of severs took on over five feet of water, causing major outages for prominent online publishers like Gawker Media, BuzzFeed and the Huffington Post. Digital publishing is, by nature, a nimble industry and—storm be damned—both Gawker and BuzzFeed found a more than adequate emergency workaround in the popular microblogging social media platform Tumblr. There are some who believe that Tumblr could and should be a more permanent solution for the publishing industry—for its reliability, terrific tools and monetization potential. While BuzzFeed was able to salvage and reconstruct its site in a matter of hours, Tumblr played host to Gawker Media's arsenal of popular sites like Gawker, Deadspin and Gizmodo for nearly a week. Though clearly a stop-gap emergency measure, Gawker did more than simply get by; it sold ads on the platform for State Farm. The site also cranked out a slew of well-received posts, causing some fans to lobby for a full-time Gawker presence on Tumblr. Indeed, for many, Sandy was an eye-opening moment for Tumblr, prompting some to wonder, might the social media platform become a full-scale content management system (CMS) tool for publishers, particularly when so many in the digital media world are crying out for a total Web rethink? That is, of course, if Tumblr is interested in that sort of thing. Among those... Continue reading at 'AdWeek'
[ AdWeek | 2012-11-20 00:00:00 UTC ]
Brands are going long on Snapchat—at least with video. After beginning to test the first "swipe to view" video ad with Activision's Call of Duty in November, a series of brands are now experimenting with ads that promote clips longer than 10 seconds. On Wednesday, three entertainment... Continue reading at AdWeek
[ AdWeek | 2016-01-29 00:00:00 UTC ]
More news stories like this
Oyster, an ebook subscription service inspired by Netflix and Spotify, is shuttering—and Google has scooped up its top execs.Oyster, the ebook subscription service and would-be Amazon competitor, is calling it quits. In a blog post published Monday, the Oyster team announced that, in the coming... Continue reading at Fast Company
[ Fast Company | 2015-09-22 00:00:00 UTC ]
More news stories like this
The Daily Mail is announcing today that it has invested $3 million in publishing-tech company Taboola, and there are two big reasons why—native ad dollars and speed. "At the end of the day, we have to move so quickly," said Jon Steinberg, CEO of Daily Mail North America. "We're all competing... Continue reading at AdWeek
[ AdWeek | 2015-06-04 00:00:00 UTC ]
More news stories like this
At this year's BookExpo America, the Authors Guild is rolling out its Fair Contract Initiative, a series of commentaries it will publish in the coming months that take a "fresh look at the standard book publishing contract." Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
More news stories like this
Facebook launched its Instant Articles product with a select group of prestige publishers last week. Now, others, if they had any reservations before, are determined not to be left behind. Other big-name publishers including Time Inc., Hearst Magazines and CNN are expected to start publishing... Continue reading at Digiday
[ Digiday | 2015-05-18 00:00:00 UTC ]
More news stories like this
When Facebook on Wednesday unveiled its new Instant Articles feature that allows news organizations to publish directly to the social media platform—and, in the process, set off an avalanche of commentary and speculation about the future of ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-05-15 00:00:00 UTC ]
More news stories like this
The march towards media companies publishing content directly to Facebook continues.Barely a month after Facebook Chief Product Officer Chris Cox said publicly that the social network wants to host media companies' articles and videos, The New York Times reported that BuzzFeed, National... Continue reading at Advertising Age
[ Advertising Age | 2015-03-25 00:00:00 UTC ]
More news stories like this
Facebook has been in discussions with nearly a half a dozen media organizations about hosting their content on the social media site, according to The New York Times.Placing content inside Facebook will allow people to access it faster, sources familiar with the plan told the Times. When people... Continue reading at PC World
[ PC World | 2015-03-24 00:00:00 UTC ]
More news stories like this
At Hachette Book Group, Tom Maciag, executive v-p and chief financial officer, and Gerry Cummings, senior v-p for distribution, will be retiring in the coming months. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-16 00:00:00 UTC ]
More news stories like this
Knock another major publisher off the list of holdouts for ebook subscription services. Oyster announced Tuesday morning that it had reached an agreement with Macmillan to bring 1,000 titles from the publisher and its imprints to Oyster's Netflix-like offering.UPDATE: After this article was... Continue reading at PC World
[ PC World | 2015-01-13 00:00:00 UTC ]
More news stories like this
The bestselling author is reportedly soliciting questions from readers about anything from problems in their own lives to queries about his novels. Murakami will publish his answers on his website over the coming months. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-01-09 00:00:00 UTC ]
More news stories like this
Brian Krebs, author of 'Spam Nation: The Inside Story of Organized Cybercrime—from Global Epidemic to Your Front Door' (Sourcebooks, 9781402295614), will appear on 'Fresh Air with Terry Gross' and 'CBS This Morning' on Tuesday, November 18. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-17 00:00:00 UTC ]
More news stories like this
Recently discovered work by two classic children’s authors will appear on bookstore shelves in the coming months. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-31 00:00:00 UTC ]
More news stories like this
While video-game players are familiar with the gaming site Humble Bundle, ebook readers will hear a lot more about it in the coming months. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-01 00:00:00 UTC ]
More news stories like this
Facebook is testing mobile ads that appear on apps other than its own, the company said. In a post today, Facebook says the test is for a mobile ad network it is creating. It marks an important step for the social network, showing its sponsored content outside its own properties is key to... Continue reading at AdWeek
[ AdWeek | 2014-01-22 00:00:00 UTC ]
More news stories like this
Hearst Magazines plans to publish two test issues of a new lifestyle magazine with celebrity physician Dr. Mehmet Oz in the first quarter of 2014, the company said today.The company plans to distribute about 350,000 copies of the first issue to newsstands and another 450,000 to certain... Continue reading at Crains New York
[ Crains New York | 2013-06-25 00:00:00 UTC ]
More news stories like this
A key U.S. lawmaker has unveiled plans for a comprehensive review of the laws surrounding copyright in the United States to determine whether they are still relevant in the digital age.Bob Goodlatte, a Virginia Republican and chairman of the House Judiciary Committee, said Wednesday that his... Continue reading at PC World
[ PC World | 2013-04-25 00:00:00 UTC ]
More news stories like this
Last month, as storm surges from Hurricane Sandy inundated lower Manhattan, Datagram, a New York-based media ISP, watched as its basement full of severs took on over five feet of water, causing major outages for prominent online publishers like Gawker Media, BuzzFeed and the Huffington Post. ... Continue reading at AdWeek
[ AdWeek | 2012-11-20 00:00:00 UTC ]
More news stories like this
Already in the works are plans for the second annual conference… so stay tuned for further details in the coming months. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-02-21 00:00:00 UTC ]
More news stories like this
Facebook may be the biggest social network on the planet, but social ad targeting firm 33Across says it now has the distinction of managing the world’s largest social and interest graph. The company was set to announce today that it has acquired San Francisco-based publishing sharing tool Tynt,... Continue reading at AdWeek
[ AdWeek | 2012-01-25 00:00:00 UTC ]
More news stories like this