Tech publisher Wired, which found that more than 20 percent of its daily readers use ad-blocking software, thinks it's found a way to recoup some of that lost advertising revenue: start charging users for blocking ads. This morning, Wired began telling readers who use ad blockers it will restrict access to them in the coming weeks. Readers can either disable their ad blockers or add Wired to the software's white list—or they can subscribe to an ad-free version of the site for $1 per week. Readers who went to Wired were shown this message: "We know that there are many reasons for running an ad blocker, from simply wanting a faster, cleaner browsing experience to concerns about security and tracking software," wrote Wired's editors today in a letter to readers. "We want to offer you a way to support us while also addressing those concerns." Wired CRO and publisher Kim Kelleher said the Condé Nast publication "has always been an experimenter, an innovator and a leader." "It's in our DNA," she said. "The launch of our ad-free subscription is one of the ways that we are aiming to future-proof Wired. We are committed to finding a path forward on this issue and will experiment and evolve accordingly until we do." Ad blocking has been a major source of consternation among online publishers. Condé Nast's GQ warned readers in December that it would take a similar turn-off or pay-up attitude toward ad blockers. The IAB's Randall Rothenberg went so far as to call leading ad... Continue reading at 'AdWeek'
[ AdWeek | 2016-02-09 00:00:00 UTC ]
News tagged with:
#ad blocking
#major source
#online publishers
As advertising clients continue to tighten the grip on their change purses, publishers are concocting solutions to show the value of their content, sites and magazines as an advertising platform. Meredith launched a ROI guarantee for select print advertisers in August, and now Time Inc. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad clients
#meredith launched
Written By: Benedicte Page Publication Date: Thu, 29/09/2011 - 08:42 Nottinghamshire library service has become the first to institute a charge for ebook loans. read more Continue reading at The Bookseller
[ The Bookseller | 2011-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebook loans
Written By: Barbara Casassus Publication Date: Thu, 15/09/2011 - 09:00 French publishers Albin Michel, Flammarion and Gallimard have confirmed they have dropped charges against Google for digitising copyrighted books from their catalogues without prior permission. read more Continue reading at The Bookseller
[ The Bookseller | 2011-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#prior permission
Data from media measurement firm Kantar Media is showing overall growth in ad spending for the first half compared to the same period 2010. Total ad expenditures rose 3.2 percent totaling $71.5 billion. Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad spending
#half compared
Like most industries, publishing cycles are increasingly becoming more and more automated. Even editorial actions are becoming computerized, with companies like Kapost creating products that electronically orchestrate pitches, assignments, calendars and revisions in addition to managing author... Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-07 00:00:00 UTC ]
More news stories like this |
Written By: Benedicte Page Publication Date: Thu, 01/09/2011 - 15:08 Amazon.com is offering a new feature enabling readers to ask authors questions directly via their Kindle devices. @author is currently on limited beta release, with a handful of participating authors including thriller writer... Continue reading at The Bookseller
[ The Bookseller | 2011-09-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#kindle devices
#robert kiyosaki
Embattled media companies Yahoo and Gannett are getting even cozier. Facing revenue declines, the Internet giant and the countrys biggest newspaper publisher are hoping they can boost their bottom lines with an expanded local advertising partnership. The companies initially launched a tie-in... Continue reading at AdWeek
[ AdWeek | 2011-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#vice president
#sales strategy
#digital advertising
#posting gains
#year increase
Publishers may not be overwhelmed with the sheer numbers of digital readers to this point (in announcing its highest North American circulation ever, The Economist revealed it has about 5,000 subscribers to its digital editions), but those readers are highly engaged with interactive magazine... Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital readers
#digital editions
#highly engaged
Mobile advertising network JumpTap has announced partnerships with Acxiom, Datalogix, Polk and TARGUSInfo in order to target specific demographics with mobile advertisements. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#data providers
#announced partnerships
The Securities and Exchange Commission has charged a California man with insider trading in the run-up to the 2009 Disney-Marvel deal. The SEC says Toby G. Scammell took advantage of his girlfriend, an "extern" working at Disney's corporate strategy department, to learn about the company's $4... Continue reading at AllThingsD
[ AllThingsD | 2011-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#exchange commission
#press release
January to June 2011 saw mixed results for major publishers ad page results. Bonniers 29 titles experienced the highest growth out of six major publishers included in a set of data from MagazineRadar; Conde Nast, Hearst, Hearst-owned Hachette, Time Inc. and Meredith Corporation ad pages were... Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad pages
#mixed results
#conde nast
In the first half of 2011, the magazine industry was abuzz with news of the latest digital editions, Apples subscription mandates for publishers selling their wares through the App Store and those stepping away from Apples model to go the HTML route for app offerings. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine industry
#publishers selling
#app store
In a new study released by Gfk MRI Starch Advertising Research, the collected data finds users are more likely to engage with magazine advertisements on tablets than on the e-reader platform. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#study released
#e-reader platform
Written By: Charlotte Williams Publication Date: Wed, 03/08/2011 - 09:35 The Government has largely endorsed the recommendations of the Hargreaves Review, though, according to reports, business secretary Vince Cable has admitted that the website blocking clauses of the Digital Economy Act are... Continue reading at The Bookseller
[ The Bookseller | 2011-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hargreaves review
#british library
#copyright law
#data mining
Weekly and bi-weekly magazines proved to be more agile in the first half of 2011 than their monthly counterparts, posting a 1.3 percent gain in ad pages, according to MagazineRadar. Monthly magazines ad pages only increased .3 percent during the same period. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#data shot
#ad pages
Even though ad exchanges and networks were created to lubricate the buying and selling of digital ad inventory, the system is still far from slippery. One lingering issue is that of transparency: when online publishers cant sell all their inventory directly to advertisers (often at a premium),... Continue reading at AdWeek
[ AdWeek | 2011-07-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#long term
#ad platform
Looks like it's shake-up time again at AOL. In a memo to AOLers today, CEO Tim Armstrong announced a batch of management changes. The latest major casualty of AOLs continuing comeback? Ad sales boss Jeff Levick, one of Armstrongs earliest hires who joined the company from Google in 2009. Jeff... Continue reading at AdWeek
[ AdWeek | 2011-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#helped lead
#panel discussion
#ned brody
#digital content
Social reading app Flipboard has struck a deal with Condé Nast to display full-page ads in several of the publishers titles. Starting today, readers of the New Yorker on Flipboards iPad app will begin seeing branded content from American Express throughout the virtual magazine. In October, a... Continue reading at AdWeek
[ AdWeek | 2011-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#limited number
#vice president
#digital sales
#print editions
Written By: Graeme Neill Publication Date: Wed, 13/07/2011 - 15:32 Amazon.com has dropped the price of its advertising-heavy Amazon 3G Kindle to $139 (£86.91). Telecoms company AT&T is sponsoring the Kindle with Special Offers, which will include campaigns for customers and sponsored... Continue reading at The Bookseller
[ The Bookseller | 2011-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#special offers
#jeff bezos
Written By: Benedicte Page Publication Date: Fri, 24/06/2011 - 08:29 Book borrowers at community-run libraries could be charged for the privilege in future, according to guidance issued by the Museums, Libraries and Archives Council (MLA). The Department for Media, Culture and Sport (DCMS)... Continue reading at The Bookseller
[ The Bookseller | 2011-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#community-run libraries
#local authorities
#library services