Tech publisher Wired, which found that more than 20 percent of its daily readers use ad-blocking software, thinks it's found a way to recoup some of that lost advertising revenue: start charging users for blocking ads. This morning, Wired began telling readers who use ad blockers it will restrict access to them in the coming weeks. Readers can either disable their ad blockers or add Wired to the software's white list—or they can subscribe to an ad-free version of the site for $1 per week. Readers who went to Wired were shown this message: "We know that there are many reasons for running an ad blocker, from simply wanting a faster, cleaner browsing experience to concerns about security and tracking software," wrote Wired's editors today in a letter to readers. "We want to offer you a way to support us while also addressing those concerns." Wired CRO and publisher Kim Kelleher said the Condé Nast publication "has always been an experimenter, an innovator and a leader." "It's in our DNA," she said. "The launch of our ad-free subscription is one of the ways that we are aiming to future-proof Wired. We are committed to finding a path forward on this issue and will experiment and evolve accordingly until we do." Ad blocking has been a major source of consternation among online publishers. Condé Nast's GQ warned readers in December that it would take a similar turn-off or pay-up attitude toward ad blockers. The IAB's Randall Rothenberg went so far as to call leading ad... Continue reading at 'AdWeek'
[ AdWeek | 2016-02-09 00:00:00 UTC ]
News tagged with:
#ad blocking
#major source
#online publishers
First quarter financial reports from five major trade publishers showed the sales momentum that built up through 2020 has carried over into this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-07 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#sales momentum
#good start
Sales and profits rose in the first quarter of 2021 over the comparable period in 2020 at Simon & Schuster, led by double-digit gains in its international and audio divisions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-06 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#audio divisions
#double-digit gains
#simon schuster
#profits rose
#solid start
Knowledge Unlatched seeks cooperation from a widening array of libraries in converting more agreements and titles to open access. The post Germany’s Knowledge Unlatched Starts Its 2021 Open Access Funding Round appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-05-04 15:14:44 UTC ]
More news stories like this | News stories tagged with:
#libraries
#open access
#post germany
Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2021 on May 3, 2021. A... Continue reading at Advertising Age
[ Advertising Age | 2021-05-02 18:39:14 UTC ]
More news stories like this | News stories tagged with:
#print version
#email customerservice@adage
#agencyreport@adage
#biggest advertisers
#ll add
#agency missed
#agency report
#agency websites
#top executives
#public relations
#agency companies
#agency business
‘A Writer Prepares’ and ‘P.G. Wodehouse: Early Years’ demonstrate how hard work — and talent — paid off Continue reading at The Washington Post
[ The Washington Post | 2021-04-28 06:45:01 UTC ]
More news stories like this | News stories tagged with:
#early years
Having collected views from Black people across the publishing industry for the past year, the Black Agents and Editors’ Group has outlined 15 steps for how those in the trade can do better. Continue reading at The Bookseller
[ The Bookseller | 2021-04-09 07:18:36 UTC ]
More news stories like this | News stories tagged with:
#publishing industry
#black people
A 29.2% sales increase in adult trade titles and a 11.8% gain in sales in the children’s/young adult segment led to a 10.3% increase in January industry sales over January 2020 for the 1,359 publishers who report results to AAP’s StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#report results
#3% increase
#fast start
Penguin Random House will allow independent bookstores in the United States to take an additional month to pay their invoices to the publisher, the company announced on Wednesday. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-24 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#penguin random house
#company announced
#independent bookstores
#indie bookstores
Fueled by huge gains for a host of Dr. Seuss titles, as well as solid results for several new books, unit sales of print books soared 34.2% in the week ended Mar. 6, 2021, over the comparable week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-12 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#dr. seuss
#solid results
#seuss titles
#huge gains
Recently, Lulu Garcia-Navarro, of NPR, asked her Twitter followers to share when and where they first realized that the coronavirus would upend all our lives, and tag their recollections using the hashtag #TheMoment. Responses poured in. “Pi Day,” a tweeter named Beth Ochsner wrote. “We always... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-03-09 13:16:14 UTC ]
More news stories like this | News stories tagged with:
#lulu
#piers morgan
Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday
[ Digiday | 2021-03-08 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#digital publishers
#ad tech
Tommee Tippee, the feeding and accessories brand for babies and new parents, has launched a new global campaign that aims to "demystify the complex realities of feeding." Created by agency Manifest, the campaign comprises a hero film and a digital content series. Titled "Spill the Milk," the... Continue reading at AdWeek
[ AdWeek | 2021-02-23 00:46:05 UTC ]
More news stories like this | News stories tagged with:
#digital content
John Murray Press imprint Two Roads has acquired Devorgilla Days: A Memoir of Hope and Healing by Kathleen Hart, a "heart-warming and deeply moving" memoir about recovery, resilience and starting over. Continue reading at The Bookseller
[ The Bookseller | 2021-02-22 09:27:36 UTC ]
More news stories like this | News stories tagged with:
#memoir
#deeply moving
Hilary Pollack, research manager, Twitter Good storytellers know that context matters. But did you know that applies to your ads as well? We partnered with MAGNA and IPG Media Lab to measure the impact of context, specifically content adjacency and user experience, on ad perception and... Continue reading at Digiday
[ Digiday | 2021-02-17 02:00:00 UTC ]
More news stories like this | News stories tagged with:
#premium publisher
#user experience
#context matters
Richard Armitage, Sheila Atim and Joseph Fiennes are starring in five new audiobook adaptations of stories from 2000 AD, including Judge Dredd and Halo Jones. Continue reading at The Bookseller
[ The Bookseller | 2021-02-14 17:22:53 UTC ]
More news stories like this | News stories tagged with:
#audiobook
#audiobook adaptations
#prh audio
#all-star cast
For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-05 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#digital media
For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-05 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#digital media
The Authors Guild and other writers' groups in the US have written a letter to the Department of Justice to block Bertelsmann's takeover of Simon & Schuster. Continue reading at The Bookseller
[ The Bookseller | 2021-02-01 03:48:32 UTC ]
More news stories like this | News stories tagged with:
#authors guild
#simon schuster
#ss purchase
Jamie-Lee Nardone, the founder of the newly set up boutique marketing and events agency Black Crow, shares her process for setting up her own PR agency. Continue reading at The Bookseller
[ The Bookseller | 2021-01-28 15:07:37 UTC ]
More news stories like this | News stories tagged with:
#pr agency
Digital publishers have invested in providing employees with more virtual wellness services and career development programs in order to ease staffer stress levels. The post ‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-01-22 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#digital publishers
#mind appeared