Want to Block Ads? Wired Will Start Charging You for It

Tech publisher Wired, which found that more than 20 percent of its daily readers use ad-blocking software, thinks it's found a way to recoup some of that lost advertising revenue: start charging users for blocking ads. This morning, Wired began telling readers who use ad blockers it will restrict access to them in the coming weeks. Readers can either disable their ad blockers or add Wired to the software's white list—or they can subscribe to an ad-free version of the site for $1 per week. Readers who went to Wired were shown this message: "We know that there are many reasons for running an ad blocker, from simply wanting a faster, cleaner browsing experience to concerns about security and tracking software," wrote Wired's editors today in a letter to readers. "We want to offer you a way to support us while also addressing those concerns." Wired CRO and publisher Kim Kelleher said the Condé Nast publication "has always been an experimenter, an innovator and a leader." "It's in our DNA," she said. "The launch of our ad-free subscription is one of the ways that we are aiming to future-proof Wired. We are committed to finding a path forward on this issue and will experiment and evolve accordingly until we do." Ad blocking has been a major source of consternation among online publishers. Condé Nast's GQ warned readers in December that it would take a similar turn-off or pay-up attitude toward ad blockers. The IAB's Randall Rothenberg went so far as to call leading ad... Continue reading at 'AdWeek'

[ AdWeek | 2016-02-09 00:00:00 UTC ]
News tagged with: #ad blocking #major source #online publishers

Other news stories related to: "Want to Block Ads? Wired Will Start Charging You for It"

In Post-Trial Briefs, DOJ Says PRH Deal for S&S Must Be Blocked

DOJ attorneys say the proposed acquisition is “precisely the march toward concentration and monopsony power that Congress enacted the Clayton Act to prevent.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-11 04:00:00 UTC ]
More news stories like this | News stories tagged with: #proposed acquisition #post-trial briefs

Best of 2000 AD Proves Why the Comics Are Classic

A new anthology of the beloved British series actually manages to collect the work that makes it great. Continue reading at Wired

[ Wired | 2022-09-02 11:00:00 UTC ]
More news stories like this | News stories tagged with: #anthology

Never read Nobel winner Abdulrazak Gurnah? Start with ‘Afterlives.’

When Abdulrazak Gurnah won the Nobel Prize in literature last year, not nearly enough people had read anything by the Tanzanian-born writer. Continue reading at The Washington Post

[ The Washington Post | 2022-08-23 16:53:54 UTC ]
More news stories like this | News stories tagged with: #nobel prize

DOJ v. PRH: "Ending Where We Started"

The opposing parties in the Department of Justice’s lawsuit aiming to block Penguin Random House’s purchase of Simon & Schuster offered very different views of what a merger of the two would mean for authors and the industry in Friday’s closing arguments. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-22 04:00:00 UTC ]
More news stories like this |

Opening Arguments, Pietsch Testimony on Day One of DOJ Trial to Block PRH/S&S Merger

After the government and PRH reiterated their positions in opening arguments, HBG CEO Michael Pietsch testified to a number of concerns he has if the PRH-S&S merger is approved and said he hoped his parent company would bid on S&S if the deal is blocked. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-02 04:00:00 UTC ]
More news stories like this | News stories tagged with: #prh-ss merger #doj trial #opening arguments

DOJ Trial to Block PRH/S&S Merger Begins; Evidence Dispute Looms

The government’s bid to block Penguin Random House’s acquisition of rival Big Five publisher Simon & Schuster gets underway today, with opening arguments before judge Florence Pan in Washington, D.C. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-01 04:00:00 UTC ]
More news stories like this | News stories tagged with: #opening arguments #rival big #doj trial

Listen To Me: Start Your Audiobooks All Over Again

Ever tried this audiobook tip? Why it might be worthwhile to let yourself experience the vibes then revisit with more attention. Continue reading at Book Riot

[ Book Riot | 2022-07-29 10:36:00 UTC ]
More news stories like this | News stories tagged with: #audiobook

Media Briefing: A snapshot of the digital media economy at the start of earnings season

In this week’s Media Briefing, media editor Kayleigh Barber examines the state of the digital media economy as major tech platforms report quarterly earnings and advertising and commerce businesses remain in flux. The post Media Briefing: A snapshot of the digital media economy at the start of... Continue reading at Digiday

[ Digiday | 2022-07-28 04:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media #media briefing

Reach warns on ad slowdown and 40% drop in programmatic yields

National and regional news publisher says Ukraine war coverage is turning off brands. Continue reading at Media Week

[ Media Week | 2022-07-26 10:13:19 UTC ]
More news stories like this | News stories tagged with: #news publisher

Showdown: DOJ’s Bid to Block PRH Acquisition of S&S Is Heading to Trial

With oral arguments set to begin on August 1, the closely watched case holds major implications for a publishing industry grappling with consolidation and for government regulators facing growing calls for more vigilant antitrust enforcement. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-22 04:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry

Nielsen Expands YouTube Measurement With Four-Screen Ad Deduplication

Measurement company Nielsen has launched four-screen ad deduplication, adding connected TV to its existing computer, mobile and linear TV deduplication measurement of YouTube. Top line The move will allow buyers to compare YouTube reach on linear TV, computer, mobile and connected TV devices,... Continue reading at AdWeek

[ AdWeek | 2022-07-21 14:50:01 UTC ]
More news stories like this | News stories tagged with: #nielsen #linear tv #top line

Start with Mysteries, Thrillers, & True Crime If You’re New to Audiobooks

If you're new to audiobooks or unsure if they're for you, try a mystery, thriller, or true crime audiobook to get you started. Continue reading at Book Riot

[ Book Riot | 2022-07-20 10:32:00 UTC ]
More news stories like this | News stories tagged with: #audiobook #true crime

Open Road Starts Frontlist Marketing Service

With frontlist sales for many publishers stalled, Open Road Integrated Media is adapting its Ignition program—designed to give backlist e-books a boost—to help promote new releases. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-20 04:00:00 UTC ]
More news stories like this |

Print Book Sales Start July with 8.8% Drop

Sales of print books began the second half of 2022 on a down note, with units falling 8.8% last week compared to the week ended July 10, 2021. The sales pattern was a familiar one, with gains in adult fiction not enough to offset deep declines in adult nonfiction and the juvenile segments. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #juvenile segments #adult nonfiction #adult fiction #week compared #8% drop

A plan to fix the internet: Put the government in charge

Ben Tarnoff believes that on the web, the profit motive and the public good are inherently at odds. Continue reading at The Washington Post

[ The Washington Post | 2022-06-24 12:00:51 UTC ]
More news stories like this | News stories tagged with: #public good

Nielsen Expands Nielsen One Alpha by Adding End-to-End Measurement

Nielsen One isn't fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering. The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across linear and... Continue reading at AdWeek

[ AdWeek | 2022-06-15 13:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen #digital platforms #single metric #enable publishers #cross-platform tool #measurement company #early version

Why this B2B agency group is adding account-based marketing expertise to its roster

Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-06-15 09:30:00 UTC ]
More news stories like this | News stories tagged with: #digital content

Sloane Crosley’s ‘Cult Classic’ takes aim at start-up culture

Sloane Crosley’s second novel is an unromantic comedy satirizing start-up culture, modern dating, city-dwelling aesthetes and other millennial woes. Continue reading at The Washington Post

[ The Washington Post | 2022-06-09 14:43:17 UTC ]
More news stories like this | News stories tagged with: #takes aim #cult classic #sloane crosley