Tech publisher Wired, which found that more than 20 percent of its daily readers use ad-blocking software, thinks it's found a way to recoup some of that lost advertising revenue: start charging users for blocking ads. This morning, Wired began telling readers who use ad blockers it will restrict access to them in the coming weeks. Readers can either disable their ad blockers or add Wired to the software's white list—or they can subscribe to an ad-free version of the site for $1 per week. Readers who went to Wired were shown this message: "We know that there are many reasons for running an ad blocker, from simply wanting a faster, cleaner browsing experience to concerns about security and tracking software," wrote Wired's editors today in a letter to readers. "We want to offer you a way to support us while also addressing those concerns." Wired CRO and publisher Kim Kelleher said the Condé Nast publication "has always been an experimenter, an innovator and a leader." "It's in our DNA," she said. "The launch of our ad-free subscription is one of the ways that we are aiming to future-proof Wired. We are committed to finding a path forward on this issue and will experiment and evolve accordingly until we do." Ad blocking has been a major source of consternation among online publishers. Condé Nast's GQ warned readers in December that it would take a similar turn-off or pay-up attitude toward ad blockers. The IAB's Randall Rothenberg went so far as to call leading ad... Continue reading at 'AdWeek'
[ AdWeek | 2016-02-09 00:00:00 UTC ]
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Academic Alex Hyde‘s first novel is a lyrical tale about two women named Violet during the Second World War. Continue reading at The Bookseller
[ The Bookseller | 2021-11-26 18:23:13 UTC ]
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The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers. The post Future of TV Briefing: How the TV ad... Continue reading at Digiday
[ Digiday | 2021-11-24 05:01:00 UTC ]
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C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek
[ AdWeek | 2021-11-22 14:00:00 UTC ]
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Society of Young Publishers member Marta Pacini has founded Disturbance Press, a new independent focused on publishing fiction with a social justice theme. Continue reading at The Bookseller
[ The Bookseller | 2021-11-17 17:51:01 UTC ]
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Fay Evans alleges a ‘striking similarity’ between the 2019 Excitable Edgar TV campaign and her 2017 book Fred the Fire-Sneezing DragonThe author of a self-published children’s book about a dragon that causes havoc with its fiery sneezes is suing John Lewis over its 2019 Christmas ad about a... Continue reading at The Guardian
[ The Guardian | 2021-11-16 14:46:45 UTC ]
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The science fiction author spoke with WIRED senior correspondent Adam Rogers about climate change and big solutions. Continue reading at Wired
[ Wired | 2021-11-10 20:46:00 UTC ]
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Booktopia co-founder and c.e.o. Tony Nash, who will be interviewed as part of this year’s FutureBook Conference, discusses how he spotted a gap in the online retail marketplace, and helped Australian publishers resist Amazon. Continue reading at The Bookseller
[ The Bookseller | 2021-11-08 10:37:03 UTC ]
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If you’re like me and have a deep appreciation and love of classic Hollywood, then you’ll be delighted to hear that Knopf plans to publish Paul Newman’s memoir in the fall of 2022. The actor, who died in 2008 at the age of 83, began working on his memoir in the 1980s; according to the […] Continue reading at Literrary Hub
[ Literrary Hub | 2021-11-03 14:46:35 UTC ]
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The Department of Justice sues to block the acquisition of Simon and Schuster from Penguin Random House. Continue reading at Book Riot
[ Book Riot | 2021-11-02 16:56:25 UTC ]
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Some tech analysts are a bit baffled by the move and, subsequently, the DOJ’s priorities. The Justice Department on Tuesday filed a lawsuit against publisher Penguin Random House that seeks to block its proposed merger with rival Simon & Schuster. It’s one of the Biden administration’s... Continue reading at Fast Company
[ Fast Company | 2021-11-02 14:35:22 UTC ]
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The Department of Justice has sued to block Penguin Random House’s proposed acquisition of Simon & Schuster, arguing that it "would result in substantial harm to authors." Lawyers for PRH said that they expect the case to go to trial sometime in 2022. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-02 04:00:00 UTC ]
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Merriam-Webster announced the newly added words on its website, saying “Just as the language never stops evolving, the dictionary never stops expanding.” Continue reading at The Huffington Post
[ The Huffington Post | 2021-10-29 15:43:47 UTC ]
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Dennis Drabelle’s “The Power of Scenery” chronicles Frederick Law Olmsted’s role in creating gems like Yosemite Continue reading at The Washington Post
[ The Washington Post | 2021-10-29 11:00:00 UTC ]
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Alyson Shontell discusses bringing her digital media experience to a legacy publisher, her goals to 'turbo-charge' its subscriptions business and use of data, and what it's like to be the first woman to take on the role. The post ‘Turbo-charge a legacy newsroom’: A Q&A with Fortune’s new... Continue reading at Digiday
[ Digiday | 2021-09-28 04:01:00 UTC ]
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Scholastic reported higher sales and a smaller loss in the first quarter of fiscal 2022 compared to the first quarter of fiscal 2021, and while it said business is improving, it did point to some “headwinds” which all publishers are facing: rising costs and disruptions in the supply chain. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-24 04:00:00 UTC ]
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As indicated in a leak earlier this week, Amazon is updating the Kindle Paperwhite. The fifth-gen Paperwhite (which marks the first refresh in nearly three years) has a larger, 6.8-inch display, compared with the previous model's six-inch screen. The company says the 300 ppi screen is glare-free... Continue reading at Engadget
[ Engadget | 2021-09-21 13:00:32 UTC ]
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A number of Christian publishers launched their first children’s titles in 2021 to expand their mission and reach. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-21 04:00:00 UTC ]
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When I first meet a writer on the page, I pose a simple question: What don’t you ask permission for? In Yiyun Li’s case, the answer is her freedom. Individualism might seem inevitable for a woman who was born in China and whose early work responds to authoritarianism, but—reading Li—one senses... Continue reading at Electric Literature
[ Electric Literature | 2021-09-15 11:00:00 UTC ]
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Although they represent 26 percent of the U.S. population, portrayals lag despite progress in product development and entertainment, Nielsen finds. Continue reading at Advertising Age
[ Advertising Age | 2021-08-19 18:10:40 UTC ]
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If your Kindle has ads or “Special Offers” showing onscreen, it’s because you made a deal. You chose to save money on your Kindle’s purchase price by accepting the "Ad-Supported discount (formerly known as the “With Special Offers” discount). It seemed like a good idea at the time, but now... Continue reading at PC World
[ PC World | 2021-08-18 22:51:00 UTC ]
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