The near-simultaneous rush among publishers with subscription businesses to loosen their paywalls and provide free access to reporting on the COVID-19 pandemic has reignited long-standing debates about whether the news should fundamentally be free, even as ad-supported journalism (with some exceptions) becomes an increasingly difficult proposition. This week, rather than erecting a paywall, Vox says it's looking to make up for declines in its advertising business by soliciting contributions from those readers who can afford it, in order to preserve free access to its journalism for those who can't. "Our dedicated team of journalists has boundless ambitions—and feels a great sense of responsibility—to bring you more of our distinctive coverage, in new and different ways, and to continue doing so for free," wrote editor-in-chief Lauren Williams and executive editor Allison Rockey in a note to readers Wednesday afternoon. "But even with record audience growth, the media business is not immune to the effects of economic downturns. In fact, right now, when audiences need quality, accessible journalism the most, ad revenue is on the decline as companies move to save money and shrink their marketing budgets." While not a tax-deductible charitable donation, Vox says recurring or one-off contributions, ranging from $7 to $250, will help support its science explainers, its coverage of the challenges being faced by the U.S. health care system and its YouTube and Facebook videos... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-04-10 16:17:19 UTC ]
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Photo: Alfred Maskeroni Specs Who Dao Nguyen New gig Publisher, BuzzFeed Old gig Vp of growth and data, BuzzFeed Age 41 Twitter @daozers What do you do as publisher? Publishing is literally the act of making information available to the public. For a purely digital operation like... Continue reading at AdWeek
[ AdWeek | 2015-01-06 00:00:00 UTC ]
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Native advertising became a full-blown phenomenon in online publishing in 2014. Here's what we learned about it this year. The post 5 things we learned about native ads in 2014 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-12-31 00:00:00 UTC ]
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It feels like we've all been talking a lot about content marketing for the last two years, even though the concept isn't really new. We just used to call ads that looked like content "advertorials," but what we're seeing today is a lot more than that.What has changed, and in dramatic fashion, is... Continue reading at Advertising Age
[ Advertising Age | 2014-12-30 00:00:00 UTC ]
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A few studies suggest that reading on screens instead of pages may impair comprehension because readers lose a sense of place in a text. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-12-24 00:00:00 UTC ]
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More top publishers are opting into programmatic ad networks to sell premium advertising. Varick Media Management recently signed exclusive deals with Time Inc., News Corp., American Media Inc. and Wenner Media and will help them sell ad units that feature photography, videos and other types of... Continue reading at AdWeek
[ AdWeek | 2014-12-24 00:00:00 UTC ]
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If you curl up under the duvet with an ebook for a bedtime read then you are damaging your sleep and maybe your health, US doctors have warned. Continue reading at BBC News
[ BBC News | 2014-12-23 00:00:00 UTC ]
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Amazon Anonymous campaigners hand-deliver giant Christmas card to online retailer’s UK headquarters and call for company to pay workers a living wageDisenchanted shoppers have taken over £5m worth of business away from Amazon this Christmas in protest at the internet retailer’s business... Continue reading at The Guardian
[ The Guardian | 2014-12-23 00:00:00 UTC ]
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Over the last year, Humble Bundle, the promotional site that lets readers pay what they wish for bundles of DRM-free content, released 18 bundles that generated $4.75 million in revenue. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-17 00:00:00 UTC ]
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iVerse has signed DC Comics to a digital distribution deal via its ComicsPlus app, and has announced other significant upgrades that make it a more attractive option for digital comics consumers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-17 00:00:00 UTC ]
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A charming French novel about an old-school publisher trying to get to grips with the digital ageAt more than one point in this novel I found myself asking: could this be any more French? Early on we meet a character described thus: “She used to be incredibly good-looking and now at... Continue reading at The Guardian
[ The Guardian | 2014-12-16 00:00:00 UTC ]
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Rights groups back challenge, claiming injunction on British performing artist’s book is serious risk to freedom of expressionA British performing artist who has been prevented from publishing his memoir as a result of legal action brought by his ex-wife is to ask the supreme court to overturn... Continue reading at The Guardian
[ The Guardian | 2014-12-11 00:00:00 UTC ]
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Another week, another digital media company with a big funding round.Woven Digital has raised $18 million in the company's second funding round since its 2010 launch. Woven intends to use the funding money to add more people to its ad sales and editorial teams, grow its video business into... Continue reading at Advertising Age
[ Advertising Age | 2014-12-11 00:00:00 UTC ]
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Everyone poops.It's not just the name of a children's book by Taro Gomi, it's a simple fact of life. But it's not something you'd pick up if you watched toilet-related advertising. Take toilet paper, for example. If you were an alien anthropologist who sat through three decades of toilet paper... Continue reading at Advertising Age
[ Advertising Age | 2014-12-09 00:00:00 UTC ]
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Bot fraud, digital advertising's albatross, will suck $6.3 billion from the industry next year, according to a much anticipated report highlighting the threat from the Association of National Advertisers and WhiteOps. Here is the scope of the problem, per analysts at SunTrust Robinson Humphreys:... Continue reading at AdWeek
[ AdWeek | 2014-12-09 00:00:00 UTC ]
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YouTube blogger Zoe Sugg asks fans for patience while she takes a few days off, saying book controversy was ‘clouding up my brain’The YouTube blogger Zoella has revealed she is temporarily quitting the internet amid controversy over her record-breaking debut novel.Zoe Sugg’s Girl Online, about a... Continue reading at The Guardian
[ The Guardian | 2014-12-09 00:00:00 UTC ]
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When Tim Cook published an open letter in September to address iCloud privacy and security concerns, he said free online services treat you, the consumers, as product. Even newcomer Ello, which is dubbed the anti-Facebook, has a manifesto that ends w... Continue reading at Engadget
[ Engadget | 2014-12-07 00:00:00 UTC ]
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The two top editors at Bloomberg Pursuits, the luxury personal finance magazine from Bloomberg LP, left the company on Wednesday. Ted Moncrieff, the editor of Bloomberg Pursuits, had joined the magazine in December 2012. He worked for Co ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-12-04 00:00:00 UTC ]
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That didn't last long. Verizon Wireless has pulled the plug on its newest content marketing venture, a web publication called SugarString, a little over two months after it launched.The website was designed to rival tech-savvy magazines, like Wired, from Conde Nast, and Motherboard, from Vice.... Continue reading at Advertising Age
[ Advertising Age | 2014-12-03 00:00:00 UTC ]
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Independent booksellers and WH Smith feature on an “alternative” shopping guide for Christmas created by campaign group Amazon Anonymous. The group has teamed up with Ethical Consumer to create an alternative shopping guide for those who have signed up to its “Amazon Free Challenge” – in which... Continue reading at The Bookseller
[ The Bookseller | 2014-12-02 00:00:00 UTC ]
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Orion Children’s Books is increasing its range of early reader titles, with four non-fiction books planned for 2015. The books are all on science or nature and the first, The Deep Dark Sea, is by Tony De Saulles and will be released on the 19th March. The other three books coming out next year... Continue reading at The Bookseller
[ The Bookseller | 2014-11-26 00:00:00 UTC ]
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