Vox Solicits Reader Contributions to Keep Its Content Free Amid Ad Declines

The near-simultaneous rush among publishers with subscription businesses to loosen their paywalls and provide free access to reporting on the COVID-19 pandemic has reignited long-standing debates about whether the news should fundamentally be free, even as ad-supported journalism (with some exceptions) becomes an increasingly difficult proposition. This week, rather than erecting a paywall, Vox says it's looking to make up for declines in its advertising business by soliciting contributions from those readers who can afford it, in order to preserve free access to its journalism for those who can't. "Our dedicated team of journalists has boundless ambitions—and feels a great sense of responsibility—to bring you more of our distinctive coverage, in new and different ways, and to continue doing so for free," wrote editor-in-chief Lauren Williams and executive editor Allison Rockey in a note to readers Wednesday afternoon. "But even with record audience growth, the media business is not immune to the effects of economic downturns. In fact, right now, when audiences need quality, accessible journalism the most, ad revenue is on the decline as companies move to save money and shrink their marketing budgets." While not a tax-deductible charitable donation, Vox says recurring or one-off contributions, ranging from $7 to $250, will help support its science explainers, its coverage of the challenges being faced by the U.S. health care system and its YouTube and Facebook videos... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-04-10 16:17:19 UTC ]
News tagged with: #caption id= #subscription model #apple news+ #york magazine #media industry

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Makro unveils UK's cheapest ebook reader

Written By: Graeme Neill Publication Date: Thu, 24/02/2011 - 09:35 The price of ebook readers has been slashed again with wholesaler Makro advertising the Binatone ReadMe Classic for around £35. read more Continue reading at The Bookseller

[ The Bookseller | 2011-02-24 00:00:00 UTC ]
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Forbes Launching Digital Ad Platform

Forbes is launching an ad platform that combines the Forbes Media Network with a new audience segmentation effort called FAST and offers custom units that blend advertising with content according to user preferences. Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-22 00:00:00 UTC ]
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OverDrive Library E-book Reader Now Optimized for IPad

OverDrive Media Console--the iPhone app that lets users check out and read ebooks from their local libraries--has been upgraded to a universal app optimized for... Continue reading at PC World

[ PC World | 2011-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #iphone app #read ebooks


More over-50s own e-readers than youngsters

Written By: Lisa Campbell Publication Date: Thu, 17/02/2011 - 13:50 More people aged over 55 own e-readers than the younger generation, according to a new study on digital reading habits. Data released by research company OnePoll shows 6% of readers in the over-55 category–equivalent to... Continue reading at The Bookseller

[ The Bookseller | 2011-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #younger generation #data released #digital device


Google Announces Payment System for Digital Content

A day after Apple stirred up online publishers with its digital subscription plan, Google announced a service that aims to be more publisher-friendly. Continue reading at The New York Times

[ The New York Times | 2011-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content #online publishers #google announced


Reed Elsevier declines by 1%

Written By: Graeme Neill Publication Date: Thu, 17/02/2011 - 09:32 Adjusted operating profit at Reed Elsevier declined by 1% to £1.56bn in 2010 as the publisher spoke of "encouraging" prospects for the year ahead. Revenue was flat at £6.06bn across the whole company, although at Elsevier,... Continue reading at The Bookseller

[ The Bookseller | 2011-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #modest growth #year ahead #disposable income


What About an Ad Wall?

Viewing ads in exchange for service could help monetize "occasionals" and "fly-bys"--which represent a much larger part of a publisher's audience than hard core users. Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-16 00:00:00 UTC ]
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Mixed picture for indies as decline slows

Written By: Lisa Campbell Publication Date: Fri, 11/02/2011 - 16:13 The rate of decline of independent bookshops slowed in 2010, according to Booksellers Association numbers, despite the testing conditions on the high street and increasing competition from digital. Nearly one indie bookshop a... Continue reading at The Bookseller

[ The Bookseller | 2011-02-11 00:00:00 UTC ]
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BookBuddy Relaunches With Rating, Comments Added

The hype might suggest that many citizens of the iPhone-loving world have adopted ebooks for their literary needs, but Kimico is betting there are still plenty... Continue reading at PC World

[ PC World | 2011-02-10 00:00:00 UTC ]
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E-reader market doubles over Christmas in the UK

Written By: Philip Jones Publication Date: Wed, 09/02/2011 - 14:28 The e-reader market doubled over Christmas, according to statistics given out by the Publishers Association at its annual digital seminar. read more Continue reading at The Bookseller

[ The Bookseller | 2011-02-09 00:00:00 UTC ]
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Asda unveils UK's cheapest ebook reader

Written By: Lisa Campbell Publication Date: Mon, 07/02/2011 - 16:12 ASDA has launched the UK’s cheapest e-reader at £52. The View Quest Mediabox 5in Media Tablet went on sale today through its Asda Direct website. The Asda site does not sell ebooks with the supermarket chain instead... Continue reading at The Bookseller

[ The Bookseller | 2011-02-07 00:00:00 UTC ]
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ASA drops W H Smith R&J book club ad complaint

Written By: Lisa Campbell A complaint against a W H Smith advert for the Richard and Judy Book Club has not been upheld by the Advertising Standards Authority. The television broadcast, promoting the husband-and wife team’s exclusive deal with W H Smith to run Richard and Judy’s Book Club,... Continue reading at The Bookseller

[ The Bookseller | 2011-02-02 00:00:00 UTC ]
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IPA vice-president's offices come under attack amid Egyptian rioting

Written By: Lisa Campbell The vice-president of the International Publishing Association's offices came under heavy attack from government forces in Egypt this afternoon. A reporter at the Al Shorouk newspaper, owned by IPA vice-president Ibrahim El Moallem, said she and her colleagues,... Continue reading at The Bookseller

[ The Bookseller | 2011-02-02 00:00:00 UTC ]
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Leahy Reintroduces Bill to Restore Reader Privacy Protections

One month before controversial portions of the USA Patriot Act are set to expire, Sen. Patrick Leahy (D-VT) last week reintroduced a reauthorization bill that would restore protections for reader privacy that were eliminated by the Act in 2001. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reader privacy


Apple rewrites rules on selling content via apps

Apple has moved to block third party app developers from selling content, such as ebooks, outside of the app store, leading to speculation that it wants a cut of digital purchases, even when they are made via apps such as the Kindle app. read more Continue reading at The Bookseller

[ The Bookseller | 2011-02-01 00:00:00 UTC ]
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Cairo Book Fair cancelled amid demonstrations in Egypt

Written By: Bookseller Staff The 43rd Cairo Book Fair, due to have been held this week, has been cancelled. The Guardian reports that "many foreign exhibitors" have been left stranded after failing to secure flights home, while others have had to abandon stands and books after the fair was... Continue reading at The Bookseller

[ The Bookseller | 2011-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #guardian reports #left stranded


High Impact Ads on the Rise for MPA Members

While it may not apply to overall advertising budgets, "big" was in for individual ad pages that ran in MPA member magazines in 2010. According to data collected by MagazineRadar, high-impact ads that ran on heavy stock were up 19 percent in 2010 and the actual ad size increased as well: the... Continue reading at Folio Magazine

[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising budgets #data collected #high-impact ads #average number