Vox Solicits Reader Contributions to Keep Its Content Free Amid Ad Declines

The near-simultaneous rush among publishers with subscription businesses to loosen their paywalls and provide free access to reporting on the COVID-19 pandemic has reignited long-standing debates about whether the news should fundamentally be free, even as ad-supported journalism (with some exceptions) becomes an increasingly difficult proposition. This week, rather than erecting a paywall, Vox says it's looking to make up for declines in its advertising business by soliciting contributions from those readers who can afford it, in order to preserve free access to its journalism for those who can't. "Our dedicated team of journalists has boundless ambitions—and feels a great sense of responsibility—to bring you more of our distinctive coverage, in new and different ways, and to continue doing so for free," wrote editor-in-chief Lauren Williams and executive editor Allison Rockey in a note to readers Wednesday afternoon. "But even with record audience growth, the media business is not immune to the effects of economic downturns. In fact, right now, when audiences need quality, accessible journalism the most, ad revenue is on the decline as companies move to save money and shrink their marketing budgets." While not a tax-deductible charitable donation, Vox says recurring or one-off contributions, ranging from $7 to $250, will help support its science explainers, its coverage of the challenges being faced by the U.S. health care system and its YouTube and Facebook videos... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-04-10 16:17:19 UTC ]
News tagged with: #caption id= #subscription model #apple news+ #york magazine #media industry

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Little Free Libraries add charm to neighborhoods

Through the organization, many are setting up tiny wooden structures where passersby can swap books. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-09-04 00:00:00 UTC ]
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Free-to-Play Online Casino Brand Bets on Mobile

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[ Advertising Age | 2014-08-29 00:00:00 UTC ]
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How Facebook plays content gatekeeper

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[ Digiday | 2014-08-28 00:00:00 UTC ]
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Waterproof e-reader from Kobo

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[ The Bookseller | 2014-08-26 00:00:00 UTC ]
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Kobo Debuts Waterproof E-reader

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[ Publishers Weekly | 2014-08-26 00:00:00 UTC ]
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EducaTablet: Latin America’s New Mobile-centric K-12 Content Platform

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[ Publishing Perspectives | 2014-08-26 00:00:00 UTC ]
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Here Is Yahoo's Native Ad Network

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[ Advertising Age | 2014-08-25 00:00:00 UTC ]
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[ The Guardian | 2014-08-24 00:00:00 UTC ]
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Speakaboos Adds Content from Scholastic, Jim Henson

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[ Publishers Weekly | 2014-08-21 00:00:00 UTC ]
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Readers Remember Less on Kindles than on Paper

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[ Publishing Perspectives | 2014-08-21 00:00:00 UTC ]
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[ Fast Company | 2014-08-15 00:00:00 UTC ]
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[ Advertising Age | 2014-08-14 00:00:00 UTC ]
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[ PC World | 2014-08-14 00:00:00 UTC ]
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[ Folio Magazine | 2014-08-14 00:00:00 UTC ]
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[ The Bookseller | 2014-08-14 00:00:00 UTC ]
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[ The Guardian | 2014-08-13 00:00:00 UTC ]
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[ The Bookseller | 2014-08-13 00:00:00 UTC ]
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[ Advertising Age | 2014-08-13 00:00:00 UTC ]
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[ The Guardian | 2014-08-12 00:00:00 UTC ]
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[ The Guardian | 2014-08-11 00:00:00 UTC ]
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