The near-simultaneous rush among publishers with subscription businesses to loosen their paywalls and provide free access to reporting on the COVID-19 pandemic has reignited long-standing debates about whether the news should fundamentally be free, even as ad-supported journalism (with some exceptions) becomes an increasingly difficult proposition. This week, rather than erecting a paywall, Vox says it's looking to make up for declines in its advertising business by soliciting contributions from those readers who can afford it, in order to preserve free access to its journalism for those who can't. "Our dedicated team of journalists has boundless ambitions—and feels a great sense of responsibility—to bring you more of our distinctive coverage, in new and different ways, and to continue doing so for free," wrote editor-in-chief Lauren Williams and executive editor Allison Rockey in a note to readers Wednesday afternoon. "But even with record audience growth, the media business is not immune to the effects of economic downturns. In fact, right now, when audiences need quality, accessible journalism the most, ad revenue is on the decline as companies move to save money and shrink their marketing budgets." While not a tax-deductible charitable donation, Vox says recurring or one-off contributions, ranging from $7 to $250, will help support its science explainers, its coverage of the challenges being faced by the U.S. health care system and its YouTube and Facebook videos... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-04-10 16:17:19 UTC ]
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Brightly is a new online resource from Penguin Random House to help parents find books that will encourage their children to become lifelong readers. The post PRH’s Brightly to Help Parents Raise Lifelong Readers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-20 00:00:00 UTC ]
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Three topics that publishers have been dealing with in recent years--technology, data, and free speech--were addressed in a series of lively presentations at the Association of American Publishers’ annual meeting. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-19 00:00:00 UTC ]
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Emily Morrow discusses how Scholastic's This is Teen online community has helped the company connect with a passionate community of YA readers online. The post Scholastic’s Emily Morrow on Community Building for YA Readers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-18 00:00:00 UTC ]
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The Irish Arts Center in New York City will be handing out thousands of books by Irish writers to NYC residents on the holiday. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-03-13 00:00:00 UTC ]
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The Reader’s Guild has signed a long-term licensing agreement to market and publish Reader’s Digest's Condensed Book series as Reader’s Digest Classic Editions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-12 00:00:00 UTC ]
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When it comes to catering to Millennials, Total BooX believes that eliminating the the friction in the traditional ebook purchasing process is key. The post Total BooX: Ebooks for the Way the 21st-Century Reader Reads appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-12 00:00:00 UTC ]
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Vox Media -- the digital publisher behind sites like The Verge, SB Nation and Vox.com -- has opened a department in Los Angeles aimed at making more digital video and, possibly, traditional TV.As Vox Creative Director Chad Mumm told The Hollywood Reporter about the new Vox... Continue reading at Advertising Age
[ Advertising Age | 2015-03-12 00:00:00 UTC ]
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With so much content being produced online, it's hard to stand out as a digital publisher to your target crowd. Heard, a new anonymous social sharing app, believes it has solved the discovery problem. The platform applies the Netflix algorithm for films and TV shows to online content, ideally... Continue reading at AdWeek
[ AdWeek | 2015-03-11 00:00:00 UTC ]
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2014 acquisitions Profiles International and Crossknowledge helped John Wiley & Sons to a third quarter revenue rise of 5% on a constant currency basis (2% including the impact of foreign exchange), at $465m. However, the company said organic revenue – excluding the impact of the buys - was... Continue reading at The Bookseller
[ The Bookseller | 2015-03-11 00:00:00 UTC ]
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As more publishers launch branded content divisions, native advertising is taking over a larger part of digital marketing. Adweek caught up with Peter Minnium, the Interactive Advertising Bureau's head of brand initiatives, to talk about the trend, which was the topic of a panel he recently... Continue reading at AdWeek
[ AdWeek | 2015-03-10 00:00:00 UTC ]
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A 90-second video features the voices of celebrities including Amy Poehler, Cameron Diaz, Sienna Miller and Jenny Slate while playing on the fact that they do not actually appear. The ads and video direct viewers to the Not There website, which houses the No Ceiling Full Participation report --... Continue reading at Advertising Age
[ Advertising Age | 2015-03-08 00:00:00 UTC ]
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Facebook continues its campaign to invade Google's ad-tech turf.Facebook is building an ad exchange that would automate the sale of other publishers' ads, according to people familiar with the matter. LiveRail, the online video ad-tech firm that Facebook bought last summer, will be the one... Continue reading at Advertising Age
[ Advertising Age | 2015-03-06 00:00:00 UTC ]
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Riders can stop playing Angry Birds and download something a bit more enriching.On the subway in Beijing, as in most cities with underground Wi-Fi connections, commuters usually spend their rides mindlessly staring at their phones, scrolling through emails or playing games. But now riders on one... Continue reading at Fast Company
[ Fast Company | 2015-03-06 00:00:00 UTC ]
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If Facebook is looking to steal TV ad dollars with its autoplay video ads, then its photo-sharing service Instagram has its sights set on print magazine money with a new ad format.Instagram has created a slideshow-like ad format that lets advertisers include multiple photos in an ad and a link... Continue reading at Advertising Age
[ Advertising Age | 2015-03-04 00:00:00 UTC ]
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Worldreader now offers solar powered charging stations for schools and libraries in Africa; France's Bookeen is developing a new light-powered eink device. The post Using Solar Power for E-readers in Africa, France appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-03 00:00:00 UTC ]
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Native advertising was supposed to be marketers’ answer to banner blindness by creating ads that consumers would want to read and share. But by the time a native ad gets through all the necessary approvals and is shaped in a way that can sc ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-03-03 00:00:00 UTC ]
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Just as major advertising players finally seemed close to defining what should count as a billable ad impression online, a few blistering comments from AmEx show that the industry might be farther from consensus than many had hoped. Rachel Herskovitz, global media manager at American Express,... Continue reading at AdWeek
[ AdWeek | 2015-02-27 00:00:00 UTC ]
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A week ago, it was revealed that Facebook had begun working with the MRC, IAB and Nielsen on creating viewability standards for mobile ads. The move appeared to be another step in the right direction in getting the fragmented digital marketing industry on the same page when it comes to the... Continue reading at AdWeek
[ AdWeek | 2015-02-27 00:00:00 UTC ]
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Ride-hailing apps like Uber and Lyft looking to promote the “sharing” aspect of their service have scored a victory of sorts.’Ride-share’ is now a recognized verb, according to Oxford Dictionaries, which defines it as to “participate in an arrangement in which a passenger travels in a private... Continue reading at PC World
[ PC World | 2015-02-27 00:00:00 UTC ]
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The first marketing for Apple Watch has arrived in a customary form for the brand: glossy print ads.The March issue of Conde Nast's Vogue includes 12 pages of advertising for Apple's upcoming device, set to go on sale in April. The three versions -- the leather-bound standard model, a... Continue reading at Advertising Age
[ Advertising Age | 2015-02-26 00:00:00 UTC ]
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