Twitter’s Sarah Personette: Video and ‘brand purpose’ will continue to take center stage

Twitter’s been on a tear to prove that even with a smaller audience than Facebook and YouTube, it can be a worthwhile destination for ads and publishers. The post Twitter’s Sarah Personette: Video and ‘brand purpose’ will continue to take center stage appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-12-24 00:00:00 UTC ]
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The NHL is bringing its Facebook Live show ‘Stanley Cup Live’ to Twitter

The NHL's move to simulcast on Facebook and Twitter indicates a parity between the platforms but also shows how their livestreaming services differ. The post The NHL is bringing its Facebook Live show ‘Stanley Cup Live’ to Twitter appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-24 04:00:38 UTC ]
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Sarah Shun-lien Bynum signs six-figure two-book deal with FSG

Chinese American writer Sarah Shun-lien Bynum is causing waves across the Atlantic with an auction and six-figure deal for two books with Farrar, Straus and Giroux, as buzz around a UK deal begins. Continue reading at The Bookseller

[ The Bookseller | 2019-05-24 01:13:28 UTC ]
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Twitter co-founder says more diverse team might've spotted abuse

Twitter co-founder Ev Williams said Wednesday that the social network might have been quicker to recognize and address the potential for abuse and harassment on its platform if the company’s leadership had been more diverse. When Twitter went public in 2013, it came under fire for having only... Continue reading at Advertising Age

[ Advertising Age | 2019-05-23 19:28:23 UTC ]
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Samsung’s AI Lab Can Create Fake Video Footage From a Single Headshot

Deepfake technology may be reaching a point where a single Facebook profile picture is enough material for someone to literally put words in your mouth. Researchers at Samsung's artificial intelligence lab in Russia published a paper this week outlining a technique by which a portrait image can... Continue reading at AdWeek

[ AdWeek | 2019-05-23 18:23:56 UTC ]
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Meredith’s Executive Director of Video Programming & Analytics on IGTV & OTT Strategy

While many publishers remain hesitant to produce videos for Instagram’s IGTV without a formal monetization system in place, Meredith Corporation is rolling out a slate of 20 original series for the long-form, vertical video app. The media company has launched 18 series across its brands to date,... Continue reading at Publishing Executive

[ Publishing Executive | 2019-05-23 17:10:11 UTC ]
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Donald Trump Jr.'s Book Deal Inspires Mocking Twitter Hashtag

The MAGA-themed tome "is going to be the top selling book in the Beyond-Help section of Barnes & Noble," cracked one wag. Continue reading at HuffPost

[ HuffPost | 2019-05-22 13:55:58 UTC ]
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Why some experts say it's time for Twitter and Facebook to ban anti-vaccination posts

As measles cases continue to rise in Canada and the U.S., experts are calling on social media platforms to ban anti-vaccination posts, saying the risks to public health created by misinformation outweigh the right to free speech. Continue reading at CBC

[ CBC | 2019-05-22 08:00:00 UTC ]
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How BuzzFeed Is Making its Video Shows Business Sustainable

BuzzFeed plans to make 20 episodic video shows across Facebook, YouTube and other platforms this year. In an effort to Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-05-21 17:00:27 UTC ]
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Snag 8 awesomely fun Lego video games for just $12 while you still can

It’s Friday, and the Humble Store’s offering some dirt-cheap gaming gratification to kick off the weekend. The Humble Lego Games Bundle includes a total of eight games available as Steam codes, and paying just $12 or more unlocks every one. Don’t delay, though: This Humble Bundle expires on... Continue reading at PC World

[ PC World | 2019-05-17 14:02:00 UTC ]
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YouTube is targeting direct-to-consumer brands with a ‘DTC council’

Eyeing the success Facebook and Instagram have had in raking in ad revenue from direct-to-consumer brands, YouTube is plotting its own approach. The post YouTube is targeting direct-to-consumer brands with a ‘DTC council’ appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-17 04:01:28 UTC ]
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“Brand Power” Is Not a Myth for Magazine Publishers

Last week was an interesting one for me. Not only because I attended two very different conferences in two cities, but because of the theme I saw play out between each conference and in the days following. First was The Social Shake-Up, a sister brand of Folio:’s for social media practitioners.... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-16 16:54:43 UTC ]
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With video ad marketplace Community, AT&T’s Xandr expands inventory

Xandr's video ad marketplace includes inventory from WarnerMedia properties as well as outside publishers, such as Vice and Hearst. The post With video ad marketplace Community, AT&T’s Xandr expands inventory appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-15 00:00:00 UTC ]
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The Ozone Project woos brands as agencies hold back

Touted just under 12 months ago, the joint digital display-ad sales platform operated by four major news publishers is now up and running. So, what's the early prognosis? Continue reading at Media Week

[ Media Week | 2019-05-14 13:17:02 UTC ]
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Lion Forge, Oni Press Merge Under Polarity Pop Culture Brand

Indie comics publishers Lion Forge and Oni Press will merge under the majority ownership of Polarity, a newly formed media entertainment entity launched by Lion Forge cofounder Dave Steward II in 2018. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-08 00:00:00 UTC ]
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Nonfiction Sales Growth in the Russian Book Market Expected to Continue This Year

Credited by some to a growing post-Soviet interest in authoritative information, the Russian book business reportedly sees substantial gains for nonfiction. The post Nonfiction Sales Growth in the Russian Book Market Expected to Continue This Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-05-01 00:00:00 UTC ]
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Procter & Gamble's docu-style videos exclusive to Hulu

Taking the stage Friday at the Tribeca Film Festival, Procter & Gamble Chief Brand Officer Marc Pritchard relayed his well-tuned message that the company wants to reinvent advertising. He introduced the CPG company’s latest project on a step towards that goal—two short, introductory... Continue reading at Advertising Age

[ Advertising Age | 2019-04-27 00:00:00 UTC ]
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Weekly E-Ranking: Hurt continues for Kay’s rivals

This is Going to Hurt bounced back into the Weekly E-Book Ranking top spot, defeating Liane Moriarty’s Nine Perfect Strangers after its one-week stay at the summit. Continue reading at The Bookseller

[ The Bookseller | 2019-04-26 00:00:00 UTC ]
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Consumer Use of Audiobooks Continues to Rise

Half of all Americans over the age of 12 have listened to an audiobook in the past year, according to a new consumer survey. Growth can be attributed to more people listening in cars and advances in technology. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-04-25 00:00:00 UTC ]
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Sharjah Becomes UNESCO’s World Book Capital With a ‘Scheherazade’ Stage Premiere

In its newly commissioned stage production, the emirate Sharjah has opened its year as UNESCO's World Book Capital with a new tale for the ancient canon of the Arabian Nights. The post Sharjah Becomes UNESCO’s World Book Capital With a ‘Scheherazade’ Stage Premiere appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-04-24 00:00:00 UTC ]
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Feeling anxious about that stack of books you haven’t read? This video wants to help you

Just in time for World Book Day, filmmaker Max Joseph delivers a visual essay that will soothe your reading FOMO. A recent study found that we spend more than a quarter of the day engaging with digital content. That means, on average, 8.8 hours a day are spent on social media, watching videos,... Continue reading at Fast Company

[ Fast Company | 2019-04-23 00:00:00 UTC ]
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