Twitter’s Sarah Personette: Video and ‘brand purpose’ will continue to take center stage

Twitter’s been on a tear to prove that even with a smaller audience than Facebook and YouTube, it can be a worthwhile destination for ads and publishers. The post Twitter’s Sarah Personette: Video and ‘brand purpose’ will continue to take center stage appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-12-24 00:00:00 UTC ]
News tagged with: #post twitter #center stage

Other news stories related to: "Twitter’s Sarah Personette: Video and ‘brand purpose’ will continue to take center stage"

Samsung, AT&T work to turn science fiction into reality inside 5G Innovation Center

Samsung and AT&T recently opened their collaborative 5G Innovation Center to much fanfare. Here is what the two corporate behemoths are actually working on within the secretive walls of Samsung's multibillion-dollar facility in Austin. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-06-26 15:45:18 UTC ]
More news stories like this | All news stories tagged with: #science fiction

You can live-stream a stage adaptation of the Mueller Report tonight

The live performance is executive-produced by Susan Disney Lord, Abigail Disney, and Timothy Disney. Political theater will take on a whole new meaning tonight with help from Abigail Disney, Pulitzer Prize-winning playwright Robert Schenkkan, and a handful of high-caliber celebrities.Read Full... Continue reading at Fast Company

[ Fast Company | 2019-06-24 10:51:52 UTC ]
More news stories like this | All news stories tagged with: #pulitzer prize #political theater #live performance #stage adaptation

Final takeaways and confessions from Cannes. Plus, America's Hottest Brands: Monday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today: Cannes Lions is finished for another year and most of the industry is... Continue reading at Advertising Age

[ Advertising Age | 2019-06-24 10:25:28 UTC ]
More news stories like this | All news stories tagged with: #harry potter #forwarded email #cambridge analytica #dismissed claims

YouTube rolls out augmented reality, virtual try-ons for makeup brands, influencers

YouTube has introduced augmented reality into videos, providing a canvas for beauty bloggers to play with virtual makeup while also opening a new route for brands to hawk their products. On Tuesday, Google, which owns YouTube, announced the new augmented-reality feature, which enables “virtual... Continue reading at Advertising Age

[ Advertising Age | 2019-06-19 21:35:54 UTC ]
More news stories like this | All news stories tagged with: #nielsen #video stars

Is YA Twitter as toxic as mainstream media suggests?

Responding to the Guardian’s piece on “toxic” YA culture, Chelsey Pippin argues that the online YA community’s sensitivity and nuance is being underplayed. Continue reading at The Bookseller

[ The Bookseller | 2019-06-19 13:22:25 UTC ]
More news stories like this |

Facebook wants some regulation—at least on brand safety

Facebook welcomes a little regulation, at least if it helps end its brand-safety problems. “We want regulation in the areas of brand safety and content moderation,” said Carolyn Everson, vice president of global marketing solutions, speaking on Tuesday at an event kicking off the Global... Continue reading at Advertising Age

[ Advertising Age | 2019-06-19 11:21:19 UTC ]
More news stories like this | All news stories tagged with: #verso #ad dollars #share information #media players

Inside Snapchat's new pitch to video advertisers: A penny a view

Snapchat has been on a Madison Avenue charm offensive that is culminating in Cannes this week, where the company will be rolling out a video advertising program called Snap Select. A recent pitch deck for Snap Select shows that the ads cost less than half of what Facebook is charging for its... Continue reading at Advertising Age

[ Advertising Age | 2019-06-17 20:39:22 UTC ]
More news stories like this | All news stories tagged with: #hearst #brand-safe inventory #portrait mode #buy ads #brand safety #digital platforms

WPP and iHeartMedia join forces to lure more audio branding business

WPP is hooking up with IHeartMedia on a new partnership aimed at luring more audio business from marketers. The venture, called “Project Listen,” will offer creative consulting and media planning covering multiple platforms, including broadcast radio, digital streaming, podcasts, smart speakers... Continue reading at Advertising Age

[ Advertising Age | 2019-06-17 10:00:00 UTC ]
More news stories like this | All news stories tagged with: #pearson #press release

With Tasty as Centerpiece, BuzzFeed Aims for $260M in Branded Product Sales

BuzzFeed has found success in licensing its Tasty food brand across different consumer products including food, kitchenware and cookbooks. The Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-06-14 19:25:07 UTC ]
More news stories like this | All news stories tagged with: #cookbook #found success

Uber CMO departs and brands storm Cannes: Monday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today: Just a month after its IPO, Uber’s COO Barney Harford and CMO Rebecca... Continue reading at Advertising Age

[ Advertising Age | 2019-06-10 10:26:30 UTC ]
More news stories like this | All news stories tagged with: #electric cars #innocent man #ann-christine diaz

Digiday Research: Social platforms are for brand awareness, not traffic, say publishers

Publishers surveyed Digiday this May predominately see social platforms as a way to grow their brand awareness rather than generate referral traffic of revenues. Facebook, Instagram and Twitter are the three platforms respondents said best helped them achieve those goals. The post Digiday... Continue reading at Digiday

[ Digiday | 2019-06-10 04:02:14 UTC ]
More news stories like this | All news stories tagged with: #brand awareness #social platforms #publishers appeared #digiday research

How brands are showing their Pride this month

The momentum around Pride month and the LGBTQ+ community is only growing. More brands than ever are donning rainbows and equal signs, donating to LGBTQ+ causes and launching their own Pride-themed events and merchandise to show their support and connect with people who back the cause. This... Continue reading at Advertising Age

[ Advertising Age | 2019-06-07 18:05:34 UTC ]
More news stories like this | All news stories tagged with: #defining moment

How DTC brands plot their PR strategies

While there’s been much deliberation over the best marketing strategies of direct-to-consumer brands, and how those have evolved as the main digital channels like Facebook and Google have become oversaturated and increasingly expensive, there’s been less time spent on the early-days PR... Continue reading at Digiday

[ Digiday | 2019-06-07 04:01:57 UTC ]
More news stories like this | All news stories tagged with: #time spent #direct-to-consumer brands #marketing strategies

Facebook and Twitter are growing into the mainstream

The row over a fake Nancy Pelosi video shows platforms are no longer disruptors, but incumbents, gatekeepers and publishersIn the first three months of 2019, Facebook removed about 2bn fake accounts from its servers. This is roughly equivalent to all the legitimate accounts the company has on... Continue reading at The Guardian

[ The Guardian | 2019-06-02 13:00:38 UTC ]
More news stories like this | All news stories tagged with: #fake accounts #roughly equivalent #facebook removed

A history of brands hacking Wikipedia

The North Face found itself in hot water this week when it hacked Wikipedia for its own marketing stunt. Violating Wikipedia’s paid advocacy guidelines, The North Face’s Brazilian office, working with Leo Burnett Tailor Made, switched images on Wikipedia pages of popular outdoor travel... Continue reading at Advertising Age

[ Advertising Age | 2019-05-31 19:53:32 UTC ]
More news stories like this | All news stories tagged with: #pr firm

Are Facebook Stories Ads Beginning to Catch On With Brands?

Facebook introduced ads for Stories last September and, while the social network and some of its advertisers are bullish on the option, the jury remains out among the ad community in general. Over 500 million people are using Stories on Facebook, Messenger, Instagram and WhatsApp (where the... Continue reading at AdWeek

[ AdWeek | 2019-05-31 19:45:16 UTC ]
More news stories like this | All news stories tagged with: #ad community

New Booker branding as Crankstart's official sponsorship begins

Crankstart officially takes over as the supporter of the Booker Prize on 1st June, ending 18 years of sponsorship by The Man Group. Continue reading at The Bookseller

[ The Bookseller | 2019-05-31 17:35:51 UTC ]
More news stories like this | All news stories tagged with: #man group #1st june #booker prize

BookExpo 2019: Sarah J. Maas's Whole New World

“It was all about the story. The story I couldn’t stop thinking about, the one I was the most excited to write,” says Sarah J. Maas, best known for her two YA series Throne of Glass and Court of Thorns and Roses, of her decision to create her first epic fantasy series for adults. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-30 04:00:00 UTC ]
More news stories like this |

Nancy Pelosi Criticizes Facebook for Handling of Altered Videos

Ms. Pelosi said the company’s decision to leave up manipulated videos of her demonstrated how the social network contributed to Russian manipulation of the 2016 election. Continue reading at The New York Times

[ The New York Times | 2019-05-29 22:22:21 UTC ]
More news stories like this |