Twitter’s Sarah Personette: Video and ‘brand purpose’ will continue to take center stage

Twitter’s been on a tear to prove that even with a smaller audience than Facebook and YouTube, it can be a worthwhile destination for ads and publishers. The post Twitter’s Sarah Personette: Video and ‘brand purpose’ will continue to take center stage appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-12-24 00:00:00 UTC ]
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Media Companies Lean Into Trusted Brands, Established Channels for Marketing Services

[caption id="attachment_153707" align="alignright" width="290"] Creative from "Merrell Magic," a custom-content campaign by AIM's Catapult Creative Labs and Backpacker magazine.[/caption] Requiring deeper insights and data, broader access to audiences and agency-like services from publishers,... Continue reading at Folio Magazine

[ Folio Magazine | 2019-03-27 00:00:00 UTC ]
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Troy video game developer Velan Studios signs publishing deal with Electronic Arts

The Troy-based independent game developer Velan Studios has teamed up with one of the giants of the video game industry. Velan announced Tuesday that Electronic Arts Inc. will be the publisher for its first original game for consoles, PCs, and mobile. The studio also said it will be adding 40... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-03-26 00:00:00 UTC ]
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Beast Mode: Daily Beast CEO Heather Dietrick explores the power of the news publisher’s brand

The Gawker alumna has focused on diversifying the midsize news publisher's revenue streams and growing the size of its loyal audience. The post Beast Mode: Daily Beast CEO Heather Dietrick explores the power of the news publisher’s brand appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #loyal audience #revenue streams #news publisher #beast mode #brand appeared


Industry Notes: Hay Festival’s New Branding; BKS Agency’s Sale to Canongate

The Hay Festival has a new look that changes its colors with each of its international festivals, and the fledgling BKS agency has a London Book Fair sale to Canongate. The post Industry Notes: Hay Festival’s New Branding; BKS Agency’s Sale to Canongate appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-03-21 00:00:00 UTC ]
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Kinney's World Book Day boom continues

Jeff Kinney’s Diary of Greg Heffley’s Best Friend (Puffin) is once again the UK Official Top 50 number one, with the World Book Day title beating David Walliams’ Fing (HarperCollins Children's) to the top spot by fewer than 4,000 copies Continue reading at The Bookseller

[ The Bookseller | 2019-03-20 00:00:00 UTC ]
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Art Connects Us: Sarah Odedina

As a recipient of the Arts Connects Us Grant I travelled to Ghana and Sierra Leone to meet with writers and publishing professionals working in the field of books for young readers to foster creative and collaborative exchanges between those contacts and publishing professionals and readers in... Continue reading at British Council global

[ British Council global | 2019-03-19 11:10:28 UTC ]
More news stories like this | All news stories tagged with: #memoir #publishing industry #short stories #collaborative approach #young adults #central library


HCG signs 'Tea Consent' video creator in two-book deal

Hachette Children’s Group (HCG) has acquired a book about consent by Rachel Brian, the animator and creator of the ‘Tea Consent’ video. Continue reading at The Bookseller

[ The Bookseller | 2019-03-19 00:00:00 UTC ]
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Facebook in 2015: Pivot to video! Facebook today: Local news is dead!

Facebook paints a bleak picture for the media industry, while ignoring its own role in publishing’s demise. Benevolent Doctor Facebook today gave the country a very grave diagnosis via a blog post. The company has found that–wait for it–local news is dying. In fact, Facebook says that about... Continue reading at Fast Company

[ Fast Company | 2019-03-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #good doctor #big problem #simply don #media industry #local news


Sarah Winman moves to Fourth Estate

Sarah Winman has been poached from Headline: her new novel, about a young British soldier who inherits the top two floors of an old palazzo, will be published by Fourth Estate. Continue reading at The Bookseller

[ The Bookseller | 2019-03-12 00:00:00 UTC ]
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Facebook is paying 12 publishers for Watch shows starring video creators

Publishers in the new Facebook-funded program include BuzzFeed, Conde Nast and Viacom. The post Facebook is paying 12 publishers for Watch shows starring video creators appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #conde nast #post facebook


London Book Fair 2019: Why the Double-Digit Growth in Audiobooks Is Likely to Continue

For a second year in a row, the rapid growth of digital audio will be a hot topic at the London Book Fair, and that growth shows no signs of slowing down in 2019. PW recently caught up with Amanda D’Acierno, President & Publisher, Penguin Random House Audio Group to talk about audio’s rise,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #continued growth #hot topic #rapid growth #double-digit growth #digital audio


During London Book Fair: Copyright Clearance Center on ‘Open Scholarly Communications’

Plan S and expanding the discussion around open access publishing are on the agenda at an invitational workshop led by Copyright Clearance Center and Outsell. The post During London Book Fair: Copyright Clearance Center on ‘Open Scholarly Communications’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-03-07 00:00:00 UTC ]
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Instagram has a new ad format for branded content

Instagram is developing a new way for brands to sponsor posts created by celebrities and publishers. "Branded content ads," as Instagram calls the new offering, are part of the service's broader strategy to connect advertisers and creators in more formal partnerships.The Facebook-owned platform... Continue reading at Advertising Age

[ Advertising Age | 2019-03-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #niche followings #broader strategy #branded content


Frankfurter Buchmesse Stages a Conversation on AI During SXSW

Taking a talk to Texas, the Frankfurter Buchmesse's Holger Volland will be in conversation with Martina Mara of the Austrian Council on Robotics and Artificial Intelligence during SXSW on March 10. The post Frankfurter Buchmesse Stages a Conversation on AI During SXSW appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-03-05 00:00:00 UTC ]
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Aaron Sorkin’s ‘To Kill a Mockingbird’ stage adaptation set for Azusa Pacific University

In a script-worthy twist, Oscar-winning writer Aaron Sorkin’s stage adaptation of Harper Lee’s “To Kill a Mockingbird” will receive its West Coast premiere at Azusa Pacific College, a private Christian college in Azusa. The news follows a rollercoaster week in which small theater companies around... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-03-03 00:00:00 UTC ]
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Green Book’s Best Picture Win Sparked Facebook and Twitter During the 91st Academy Awards

Green Book winning the Best Picture award was the most-talked-about moment on both Twitter and Facebook during the 91st Academy Awards Sunday night. The most-tweeted-about moments during the event were: Green Book wins Best Picture Shallow wins Best Original Song Rami Malek wins Best Actor Lady... Continue reading at AdWeek

[ AdWeek | 2019-02-25 00:00:00 UTC ]
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The Top 5 most creative brand ideas you need to know about now

Welcome to our weekly rundown of the Top 5 most innovative brand ideas you need to know about now.5. Shutterstock: Pop-Art Oscars PostersIn time for the Academy Awards, Shutterstock debuted yet another round of pop-art inspired versions of movies for Oscar-nominated films. Among them, a comic... Continue reading at Advertising Age

[ Advertising Age | 2019-02-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #comic book #oscar-nominated films #academy awards


Ian McEwan joins London Book Fair's first live podcast stage line-up

This year’s London Book Fair will host a live podcast stage for the first time with a line-up featuring Ian McEwan, Caroline O’Donoghue, Daisy Buchanan and many more. Continue reading at The Bookseller

[ The Bookseller | 2019-02-21 00:00:00 UTC ]
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Trump brands NYT 'a true ENEMY OF THE PEOPLE!' Here's what he's mad about now

Trump didn't get specific about the "false" reporting, but it seems likely that he saw the print edition of this morning's New York Times with the headline "Inside Trump's Angry War On Inquiries Around Him" (subhead: "Pressure Tactics Leave the President Exposed to Accusations of Obstruction")... Continue reading at Advertising Age

[ Advertising Age | 2019-02-20 00:00:00 UTC ]
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Why video is still the best investment for digital publishers

Today, video is recognized as the most important medium for viewer engagement. Despite a competitive environment publishers still are aware of the importance of engaging audiences via video. From building trust in the content to gaining internal confidence in a video strategy, here are a few... Continue reading at Digiday

[ Digiday | 2019-02-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #important medium #digital publishers #video strategy