Twitter’s Sarah Personette: Video and ‘brand purpose’ will continue to take center stage

Twitter’s been on a tear to prove that even with a smaller audience than Facebook and YouTube, it can be a worthwhile destination for ads and publishers. The post Twitter’s Sarah Personette: Video and ‘brand purpose’ will continue to take center stage appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-12-24 00:00:00 UTC ]
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Weekly E-Ranking: Hurt continues for Kay’s rivals

This is Going to Hurt bounced back into the Weekly E-Book Ranking top spot, defeating Liane Moriarty’s Nine Perfect Strangers after its one-week stay at the summit. Continue reading at The Bookseller

[ The Bookseller | 2019-04-26 00:00:00 UTC ]
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Consumer Use of Audiobooks Continues to Rise

Half of all Americans over the age of 12 have listened to an audiobook in the past year, according to a new consumer survey. Growth can be attributed to more people listening in cars and advances in technology. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-04-25 00:00:00 UTC ]
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Sharjah Becomes UNESCO’s World Book Capital With a ‘Scheherazade’ Stage Premiere

In its newly commissioned stage production, the emirate Sharjah has opened its year as UNESCO's World Book Capital with a new tale for the ancient canon of the Arabian Nights. The post Sharjah Becomes UNESCO’s World Book Capital With a ‘Scheherazade’ Stage Premiere appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-04-24 00:00:00 UTC ]
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Feeling anxious about that stack of books you haven’t read? This video wants to help you

Just in time for World Book Day, filmmaker Max Joseph delivers a visual essay that will soothe your reading FOMO. A recent study found that we spend more than a quarter of the day engaging with digital content. That means, on average, 8.8 hours a day are spent on social media, watching videos,... Continue reading at Fast Company

[ Fast Company | 2019-04-23 00:00:00 UTC ]
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Cornerstone unveils branded piano for James' The Mister

Cornerstone has unveiled E L James’ The Mister with a colourful publicity campaign including a “Superfan Sleepover” and a pop-up branded piano in Sloane Square with a female pianist. Continue reading at The Bookseller

[ The Bookseller | 2019-04-17 00:00:00 UTC ]
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Pickled Pepper Books looks to franchise bookstore brand

North London-based children’s bookshop Pickled Pepper Books is looking to franchise its brand, with owner Urmi Merchant saying he made the decision after a Waterstones branch opened in the area. Continue reading at The Bookseller

[ The Bookseller | 2019-04-16 00:00:00 UTC ]
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Gen Z doesn’t want to buy your brand, they want to join it

Gen Z can create personal brands faster and more effectively than any generation that’s come before them. If you represent a brand or agency, that should give you pause for thought. Gen Z will make up 40 percent of all consumers by 2020. As this generation of digital natives has been building... Continue reading at Advertising Age

[ Advertising Age | 2019-04-15 00:00:00 UTC ]
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Acorn Intelligence’s 5 top tips for winning with sponsored brands

Acorn Intelligence's co-founder Ross Caveille shares his top tips for working successfully with sponsored brands. Continue reading at The Bookseller

[ The Bookseller | 2019-04-13 00:00:00 UTC ]
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The Rundown: Brand licensing shows promise for few publishers

BuzzFeed is one of few digital publishers to gain significant traction in brand licensing. The post The Rundown: Brand licensing shows promise for few publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-04-11 00:00:00 UTC ]
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How Austrian publisher Die Presse made its video business profitable

The Austrian news publisher has grown video revenues to 10% of digital ad revenue. The post How Austrian publisher Die Presse made its video business profitable appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-04-10 00:00:00 UTC ]
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PRH Children’s hires Alex Moyet as brand director

Alex Moyet, formerly senior marketing manager at Activision, has joined Penguin Random House (PRH) Children’s as brand director. Continue reading at The Bookseller

[ The Bookseller | 2019-04-10 00:00:00 UTC ]
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A Monster Calls stage show wins Olivier award

The stage adaptation of Patrick Ness’ award-winning YA novel A Monster Calls has won an Olivier award in the ‘Best Family and Entertainment’ category. Continue reading at The Bookseller

[ The Bookseller | 2019-04-09 00:00:00 UTC ]
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Porter Square Books to Open in New Boston Literary Center

Porter Square Books will open a second location in Boston’s Seaport District, taking a ground floor space in a new literary center that will house the creative writing non-profit GrubStreet and the poetry non-profit Mass Poetry. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-04-06 00:00:00 UTC ]
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The way we buy and sell branded content is broken. Here’s how to fix it

A few years ago, I ran a content campaign for an electronics company in partnership with a popular tech publisher. The content was all about how to choose the right tech for your needs, and it absolutely crushed it. The publisher had to do little more than share it once on Facebook, and the... Continue reading at Advertising Age

[ Advertising Age | 2019-04-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #flat fee #digital products

Vogue’s Digital Director Takes Us Inside the Brand’s Cross-Platform Strategy

Vogue may still be best known for its print edition, whose September fashion issue, though thinner each year, remains a relative bible against its competitors. But some may be surprised to learn that 13.3 million U.S. adults visited Vogue.com in February, according to comScore data, an increase... Continue reading at Folio Magazine

[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
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5 Guiding Principles for Doing Branded Content Right

We’re living in the age of content; it touches most every facet of our lives. It’s the conversation you had with Alexa this morning, the Apple News story you skimmed on your way to work, the mid-meeting Twitter notification, the professionally shot five-second Instagram boomerang of you and your... Continue reading at Folio Magazine

[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
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Bloomsbury Business lands Springer guide to building a female brand

Bloomsbury Business has landed a guide by UK marketing specialist Kubi Springer on how to build a powerful female brand. Continue reading at The Bookseller

[ The Bookseller | 2019-04-04 00:00:00 UTC ]
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‘If we have to, we let them walk away’: Branded content margin pressure squeezes publishers

Media agency metrics and cut-rate pricing are putting major pressure on the margins of publishers' branded content operations. The post ‘If we have to, we let them walk away’: Branded content margin pressure squeezes publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-04-01 00:00:00 UTC ]
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HUD accuses Facebook of housing discrimination — and eyes Google and Twitter too

The Department of Housing and Urban Development alerted Twitter Inc. and Alphabet Inc.’s Google last year that it is scrutinizing their practices for possible housing discrimination, a sign that more technology companies could be ensnared in a government probe of their lucrative demographic... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-03-28 23:15:00 UTC ]
More news stories like this | All news stories tagged with: #government probe #technology companies #housing discrimination #eyes google