Publishers have flooded Twitter with video clips this week as they cover police shootings of civilians in Louisiana and Minnesota, and a shooting in Dallas Thursday night that killed five police officers. To help viewers stay informed, Twitter's recently-launched Watch Mode seems to be getting its first test from major news outlets. The feature groups similar clips together, much like Facebook's suggested video feature. The videos autoplay silently in Twitter newsfeeds. When users click on a clip, the sound comes on and a landing page appears with more videos at the bottom. Here's what clicking on a clip from ABC News looked like this morning: The move underscores the growing importance of social video in covering—and learning about—national tragedies. Recommended videos are only running in Twitter's iPhone app, and only appear when users click on clips directly from the newsfeed. They look similar to a feature Facebook rolled out last year called suggested video that bundles clips and ads into a stream. Similar to YouTube's revenue sharing program, Facebook gives publishers 55 percent of the revenue made from those ads. At the time of press, ads were not appearing in Twitter's recommended video player. Continue reading at 'AdWeek'
[ AdWeek | 2016-07-08 00:00:00 UTC ]
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In her Nov. 9 concession speech, Hillary Clinton threw a little lighthearted shade at Pantsuit Nation, the secret pro-Clinton Facebook group that had attracted more than 2.5 million members in the three weeks before the election. “I want everybody to come out from behind that,” Clinton said in... Continue reading at Slate
[ Slate | 2016-12-23 00:00:00 UTC ]
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It was a busy year for digital media companies. New features like Facebook Live and Instagram Stories introduced publishers to new content formats and the potential to reach massive audiences. On the flip side, platforms’ priorities constantly seemed to be shifting, which often led to dramatic... Continue reading at Digiday
[ Digiday | 2016-12-22 00:00:00 UTC ]
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Did Libby Chamberlain betray the ethics of the group she founded by securing a book deal? Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-22 00:00:00 UTC ]
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#book deal
Our international publishing colleagues tell us which books are on their holiday gift lists this year. We wish you happy holidays and a wonderful New Year. The post Reading Up on the Holidays: Book Recommendations From the Field appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-12-21 00:00:00 UTC ]
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#happy holidays
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Five strategies that will help you enhance your revenue at your Big Event and broaden the horizon for other creative event concepts. The post Publishing Around “The Big Event” appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-12-21 00:00:00 UTC ]
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#post publishing
Vanity Fair’s new subscriptions increased 100 fold after the president-elect tweeted without evidence that the magazine is failing. The post Fact Check: Vanity Fair’s Numbers Are Not “Way Down, Big Trouble, Dead!” appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-12-16 00:00:00 UTC ]
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#fact check
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The ouster of Barnes & Noble's CEO, the sale of Perseus, and Follett's purchase of Baker & Taylor were the big publishing stories of 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-16 00:00:00 UTC ]
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Get your calendars ready to start planning for the sixth annual Digital Content NewFronts. The Interactive Advertising Bureau today announced the programming schedule for the event, which takes place in New York from May 1-12. Participants range from publishing stalwarts like The New York... Continue reading at AdWeek
[ AdWeek | 2016-12-14 00:00:00 UTC ]
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To get you ready for the weekend, we've rounded up some of our best stories this week: Twitter is falling out of favor with publishers as a reliable driver of traffic. It doesn’t have the audience scale, visual storytelling tools and ad products that Snapchat, Instagram and Facebook do. On... Continue reading at Digiday
[ Digiday | 2016-12-10 00:00:00 UTC ]
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#ve rounded
#audience scale
#ad products
#paying customers
The second annual Global Kids Connect conference surveyed China's booming children's publishing market, potential Brexit fallout, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-09 00:00:00 UTC ]
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Brooklyn Arts Press is a one-man operation that, despite its scant resources, took home the National Book Award for Poetry this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-09 00:00:00 UTC ]
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#small press
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Social publishing is becoming a zero-sum game. As media companies clamor for readers on Facebook, Instagram and Snapchat, Twitter is losing the attention battle. Publishers are waking up to the fact that Twitter doesn't have the audience scale, visual storytelling tools and ad products that the... Continue reading at Digiday
[ Digiday | 2016-12-08 00:00:00 UTC ]
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These days, it is minimally staffed and funded firms who invest in new authors. The giants avoid such risk, only picking the writers once their names are madePaul McVeigh and Kirsty Logan are authors you may have heard of. Both of their debuts were published by Salt, an independent publisher.... Continue reading at The Guardian
[ The Guardian | 2016-12-08 00:00:00 UTC ]
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#book prize
#rental heart
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#random house
Facebook video publisher Attn is producing a long-form version of its popular video series “America Versus,” which will live on its site and streaming platforms. Attn has also produced other content for HBO Now and Spotify. Similarly, CNN’s Great Big Story just premiered its first TV show on the... Continue reading at Digiday
[ Digiday | 2016-12-06 00:00:00 UTC ]
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The streaming giant has replaced still photos with moving images to enhance user experience by (hopefully) cutting down on browsing time. The streaming giant has replaced still photos with moving images to enhance user experience by (hopefully) cutting down on browsing... Continue reading at Fast Company
[ Fast Company | 2016-12-06 00:00:00 UTC ]
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Brands had barely adjusted to the idea that they increasingly need to be publishers in this day and age. Now they're being expected to become broadcasters on platforms like Facebook Live, too. Live video is demanding and requires meticulous preparation and the ability to adapt if things go wrong... Continue reading at Digiday
[ Digiday | 2016-12-06 00:00:00 UTC ]
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#facebook live
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James Whatley, planning partner for innovation at Ogilvy & Mather, kicked off the Futurebook Conference 2016 with a keynote speech highlighting the importance of video in a fast-moving, consumer-orientated world. Continue reading at The Bookseller
[ The Bookseller | 2016-12-03 00:00:00 UTC ]
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After losing its lease, the Towson, Md. used and new bookstore is downsizing to less than one-third of its original size, or 2,800 sq. ft., and trying to create a workable model to add more stores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-29 00:00:00 UTC ]
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#ukazoo books
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The top of France’s nonfiction list took on a political bent in October, with an exposé of French president François Hollande penned by investigative journalists Fabrice Lhomme and Gérard Davet after five years of research. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-25 00:00:00 UTC ]
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#cursed child
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It’s getting easier to get to a billion views on Facebook. But publishers that are only chasing scale, and not thinking about video as a long-term business, are in trouble. Take, for instance, TV, which can monetize the same piece of content through advertising, licensing, syndication,... Continue reading at Digiday
[ Digiday | 2016-11-21 00:00:00 UTC ]
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#chasing scale
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