Publishers have flooded Twitter with video clips this week as they cover police shootings of civilians in Louisiana and Minnesota, and a shooting in Dallas Thursday night that killed five police officers. To help viewers stay informed, Twitter's recently-launched Watch Mode seems to be getting its first test from major news outlets. The feature groups similar clips together, much like Facebook's suggested video feature. The videos autoplay silently in Twitter newsfeeds. When users click on a clip, the sound comes on and a landing page appears with more videos at the bottom. Here's what clicking on a clip from ABC News looked like this morning: The move underscores the growing importance of social video in covering—and learning about—national tragedies. Recommended videos are only running in Twitter's iPhone app, and only appear when users click on clips directly from the newsfeed. They look similar to a feature Facebook rolled out last year called suggested video that bundles clips and ads into a stream. Similar to YouTube's revenue sharing program, Facebook gives publishers 55 percent of the revenue made from those ads. At the time of press, ads were not appearing in Twitter's recommended video player. Continue reading at 'AdWeek'
[ AdWeek | 2016-07-08 00:00:00 UTC ]
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Pan Macmillan imprint Bluebird is partnering with Twitter to launch its first “How to Eat Well” tour in June. Continue reading at The Bookseller
[ The Bookseller | 2017-05-04 00:00:00 UTC ]
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Scotland’s First Deputy Minister has declared an intention to develop a national policy on school libraries. Continue reading at The Bookseller
[ The Bookseller | 2017-05-03 00:00:00 UTC ]
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Facebook wants video, but it's time-consuming and expensive, which is why, for better or for worse, publishers are turning to various hacks. The post ‘The audience there is huge’: A guide to the most popular publisher Facebook video hacks appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-02 00:00:00 UTC ]
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From Gulf News: Aimed at cross-promotion of each other's cultural initiatives, the new Serbia-Sharjah agreement will come into play at book fairs. The post Serbia’s National Library in Cultural Partnership With Sharjah Book Authority appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-05-02 00:00:00 UTC ]
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It didn't take long to get NewFronts fatigue. The New York Times kicked off the two weeks of presentations with a more-than-two-hour pitch to agency executives and marketers parading its journalists in the way other digital publishers might show off their social influencers.Typically one of the... Continue reading at Advertising Age
[ Advertising Age | 2017-05-01 00:00:00 UTC ]
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The publishing industry has rallied round to help the independent Big Green Bookshop after one of its owners sent out a desperate tweet appealing for customers because they were “seriously skint”. Continue reading at The Bookseller
[ The Bookseller | 2017-04-27 00:00:00 UTC ]
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Quercus is publishing a new small-format "how to" series of books to help readers learn new skills for a more fun-filled and enriching life, called Little Ways to Live a Big Life. Continue reading at The Bookseller
[ The Bookseller | 2017-04-26 00:00:00 UTC ]
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Hunter Greene is joining an elite group of athletes that includes LeBron James, Bryce Harper and Kevin Garnett. All were featured on the cover of Sports Illustrated as high school athletes. The Sherman Oaks Notre Dame High School baseball player will be only the 13th high school athlete ever... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-04-25 00:00:00 UTC ]
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The presidency of Donald Trump and its implications on a wide range of areas — feminism, race relations, arts, science, children and even writing itself — was a powerful theme during the first day of the 22nd annual Los Angeles Times Festival of Books on Saturday at USC. The two-day festival —... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-04-23 00:00:00 UTC ]
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A publisher's Medium post lamenting declining Facebook reach sparked agreement and concern from a wide range of publishers. The post Publishers are seeing another big decline in reach on Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-04-20 00:00:00 UTC ]
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Anyone involved in writing books or TV and film scripts knows that whilst the entertainment and publishing sectors are constantly on the look out for the next blockbuster, nobody is quite sure what one actually looks like. A new AI platform called AUTHORS is looking to use machine learning... Continue reading at Betanews
[ Betanews | 2017-04-14 00:00:00 UTC ]
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Facebook Monday announced a host of updates to its video metrics in page insights. The social network said in a Facebook Media blog post that it made the following changes "based on feedback from our publisher partners": Adding aggregate minutes viewed. Simplifying aggregate video views. Making... Continue reading at AdWeek
[ AdWeek | 2017-04-11 00:00:00 UTC ]
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TURKEY Presentation Angie Brenner will discuss her new cookbook, “Tree of Life — Turkish Home Cooking,” inspired by her travels in Turkey. When, where: 7:30 p.m. Monday at Distant Lands, 20 S. Raymond Ave., Pasadena. Admission, info: Free. RSVP to (626) 449-3220. SEQUOIA Workshop REI experts will... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-04-09 00:00:00 UTC ]
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Titan Books has acquired the debut novel from SFX features editor Nick Setchfield, The War in the Dark. Continue reading at The Bookseller
[ The Bookseller | 2017-04-08 00:00:00 UTC ]
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This and other surprising stats from around the media industry... The post President Trump Has Been on Over 28 National Magazine Covers in 2017 | By The Numbers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-04-07 00:00:00 UTC ]
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Lisa Thomas has been promoted to publisher and editorial director of adult books at National Geographic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-04 00:00:00 UTC ]
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Adweek: You've been the CEO of media companies including the Robb Report, the Newsweek Daily Beast Company and Dennis Publishing. Why take a job focusing on live events? Stephen Colvin: Bloomberg is an amazing company. Great products, great people, and the chocolate almonds at our offices aren't... Continue reading at AdWeek
[ AdWeek | 2017-04-04 00:00:00 UTC ]
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'The professional indexer has been around for a good century longer than the printed book.' And the Society of Indexers is looking for respect. The post Have You Hugged Your Indexer Today? It’s the UK’s National Indexing Day appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-03-30 00:00:00 UTC ]
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Rapper and producer Jay Z has partnered with the Weinstein Company to produce a feature film and documentary series about Trayvon Martin, the unarmed African American teenager killed by George Zimmerman in 2012. Continue reading at The Bookseller
[ The Bookseller | 2017-03-29 00:00:00 UTC ]
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According to Slate, writing books for kids is harder than it looks, a lesson learned when the publication held a children's book writing contest among a number of its staffers, all attempting to write about a hedgehog. Perhaps it was a matter of not having the type of subject matter so perfectly... Continue reading at AdWeek
[ AdWeek | 2017-03-29 00:00:00 UTC ]
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