Publishers have flooded Twitter with video clips this week as they cover police shootings of civilians in Louisiana and Minnesota, and a shooting in Dallas Thursday night that killed five police officers. To help viewers stay informed, Twitter's recently-launched Watch Mode seems to be getting its first test from major news outlets. The feature groups similar clips together, much like Facebook's suggested video feature. The videos autoplay silently in Twitter newsfeeds. When users click on a clip, the sound comes on and a landing page appears with more videos at the bottom. Here's what clicking on a clip from ABC News looked like this morning: The move underscores the growing importance of social video in covering—and learning about—national tragedies. Recommended videos are only running in Twitter's iPhone app, and only appear when users click on clips directly from the newsfeed. They look similar to a feature Facebook rolled out last year called suggested video that bundles clips and ads into a stream. Similar to YouTube's revenue sharing program, Facebook gives publishers 55 percent of the revenue made from those ads. At the time of press, ads were not appearing in Twitter's recommended video player. Continue reading at 'AdWeek'
[ AdWeek | 2016-07-08 00:00:00 UTC ]
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Facebook Wednesday introduced an ad format for its Facebook Audience Network mobile ad network designed specifically for game publishers. The social network said in a blog post that McKinsey projects ad spending by the gaming sector to reach $6.9 billion by 2019, adding that research from game... Continue reading at AdWeek
[ AdWeek | 2017-06-28 00:00:00 UTC ]
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Big Green Bookshop co-owner Simon Key came face to face with presenter Piers Morgan on ITV this morning (26th June) - months after the pair had a heated Twitter feud over the merits of J K Rowling’s Harry Potter series. Continue reading at The Bookseller
[ The Bookseller | 2017-06-27 00:00:00 UTC ]
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Hermione Granger has beaten Harry Potter to the number one spot for the public’s favourite character from the Harry Potter novels, with Severus Snape coming in second. Continue reading at The Bookseller
[ The Bookseller | 2017-06-27 00:00:00 UTC ]
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From Quill & Quire: A part of this discussion among food book authors has to do with Canada’s deep multiculturalism and ‘What am I actually entitled to write about?’ By Dennis Abrams | @DennisAbrams2 How Canadian Is It, Really? t Quill and Quire, Sue Carter hosts a discussion with authors on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-23 00:00:00 UTC ]
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Three stories showcasing “the finest new Scottish children’s writing” have been revealed on the Kelpies Prize shortlist. Continue reading at The Bookseller
[ The Bookseller | 2017-06-22 00:00:00 UTC ]
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After being tapped by the activist and author to handle the U.S. edition of her anti-Trump book 'No Is Not Enough,' Chicago's Haymarket Books collaborated with Knopf Canada and the U.K.'s Allen Lane to crash the title, which hit shelves this month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-22 00:00:00 UTC ]
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MediaRadar is a cloud-based intelligence platform which uses data science to give ad sales advice on millions of brands. The company published a trend report on Tuesday, Vertical Video Market Snapshot: Q1 2017, which analyzed the use of vertical video advertising by media properties in the first... Continue reading at AdWeek
[ AdWeek | 2017-06-21 00:00:00 UTC ]
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The 30-year-old, TEN-owned car magazine relaunches this month. The post Automobile Reveals New Print Look, Expanded Lifestyle Coverage appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-06-20 00:00:00 UTC ]
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A jury on Friday found 29-year-old Minnesota police Officer Jeronimo Yanez not guilty in the fatal shooting of black motorist Philando Castile during a traffic stop near St. Paul, an incident partially broadcast on Facebook Live. Yanez was charged with second-degree manslaughter and faced up to... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-06-17 00:00:00 UTC ]
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"I love you for saying that," says Kate Lewis, svp and editorial director for Hearst Magazines Digital Media (HMDM). We have asked her opinion on why the cyclical rediscovery of the fact that women's magazines cover politics persists. It works like this: an article or some sort of social media... Continue reading at AdWeek
[ AdWeek | 2017-06-16 00:00:00 UTC ]
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An independent review into the Welsh Government's support of publishing and literature in Wales has recommended the Welsh Books Council take on some of the functions of Literature Wales, including the administration of its Book of the Year prize. Continue reading at The Bookseller
[ The Bookseller | 2017-06-15 00:00:00 UTC ]
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Video publishers on Facebook and Instagram now have a new measurement option, as the social network announced that video view metrics for those two platforms will be added to CrowdTangle starting Thursday. Facebook said in a release that publishers will now have another way to track emerging... Continue reading at AdWeek
[ AdWeek | 2017-06-15 00:00:00 UTC ]
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Unsuspecting comic book customers are thrust into a prank escape room with the assistance of Captain America in this week's second-most viral video. In Omaze's spot, released in January, Captain America actor Chris Evans sits in a basement, relaying instructions through his character's action... Continue reading at Advertising Age
[ Advertising Age | 2017-06-13 00:00:00 UTC ]
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A two-week international reading-and-discussion exercise, the Big Library Read is underway with more than 20,000 libraries in various parts of the world. The post A Sourcebooks Title Is OverDrive’s New International Big Library Read appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-12 00:00:00 UTC ]
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At the Digiday Video Anywhere Summit, video publishers assess the challenges and opportunities in video. The post Digiday Research: YouTube and Facebook are where the action is in video appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-12 00:00:00 UTC ]
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The Sun indulges its penchant for groan-inducing puns, the Mail pours scorn on Labour, and the Economist is a lone Lib Dem voice among the nationalsElection coverage 2017 – latest updatesThe Sun has urged its readers not to “chuck Britain in the Cor-bin” on its final front page before the... Continue reading at The Guardian
[ The Guardian | 2017-06-08 00:00:00 UTC ]
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Facebook began testing ads in the related articles section of its Instant Articles in late March, and the results for publishers in the test group promoted the social network to expand the test to all publishers Thursday. Facebook introduced Instant Articles in May 2015 as a way to enable... Continue reading at AdWeek
[ AdWeek | 2017-06-08 00:00:00 UTC ]
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In the U.K., Cosmopolitan and Good Housekeeping have produced the most video, but the publisher is forming a centralized video team in the coming months. The post How Hearst UK is centralizing video production appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-07 00:00:00 UTC ]
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Facebook announced Tuesday that publishers of Facebook Live videos can now add closed captions in order to make those videos more accessible to users who are deaf or hard-of-hearing. Product manager Supratik Lahiri and director of accessibility Jeffrey Wieland said in a Newsroom post that daily... Continue reading at AdWeek
[ AdWeek | 2017-06-07 00:00:00 UTC ]
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Val McDermid, Christopher Brookmyre, Denise Mina and Stuart MacBride will feature in crime festival Bloody Scotland's first ever book of fiction. Continue reading at The Bookseller
[ The Bookseller | 2017-06-07 00:00:00 UTC ]
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