Twitter: Programmatic Pays More When It's 'Personal'

Twitter’s mobile ad exchange has found that publishers make a lot more money if they just get more personal. Instead of holding an open auction for every bit of ad space, app publishers should forge special relationships with some buyers to ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2015-08-11 00:00:00 UTC ]
News tagged with: #publishers make #ad space #app publishers

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Facebook to pay News Corp for content in Australia

The "landmark" deal comes after Australia passed a world-first law targeting Facebook and Google. Continue reading at BBC News

[ BBC News | 2021-03-16 09:56:32 UTC ]
More news stories like this | News stories tagged with: #news corp

Rupert Murdoch's News Corp strikes deal as Facebook agrees to pay for Australian content

News Corp is the largest media company to sign agreement with Facebook since laws passed by Scott Morrison’s governmentRupert Murdoch’s News Corp says a landmark three-year agreement with Facebook to pay for its Australian content will transform the terms of trade for journalism.Facebook has... Continue reading at The Guardian

[ The Guardian | 2021-03-15 23:55:55 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch #australian content #scott morrison #news corp

‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday

[ Digiday | 2021-03-08 05:01:00 UTC ]
More news stories like this | News stories tagged with: #ad tech #digital publishers

2021 WonderCon, San Diego Comic-Con Stay Virtual; CCI Plans November In-Person Event

Comic-Con International announced that it will once again replace WonderCon, its annual spring convention in Anaheim, and the San Diego Comic-Con in the summer, with free virtual events in 2021. In addition, CCI plans to launch a new and as yet unnamed in-person pop culture event in November 2021. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-03 05:00:00 UTC ]
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The story of the Black church, from the spiritual to the political to the personal

Henry Louis Gates Jr. offers a sweeping narrative that goes beyond gospel music. Continue reading at The Washington Post

[ The Washington Post | 2021-02-25 13:00:00 UTC ]
More news stories like this | News stories tagged with: #black church #gospel music

Why it pays to link products to places - and how African countries can do it

Africa needs to take advantage of a copyright law to protect and explore its unique local products. Continue reading at The Conversation

[ The Conversation | 2021-02-22 14:49:47 UTC ]
More news stories like this | News stories tagged with: #african countries #copyright law

‘I’m afraid of repercussions’: Publishing industry members question Google’s motives in paying off News Corp

Google's News Corp deal may pacify Australian lawmakers, but publishing industry members worry about repercussions for smaller publishers. The post ‘I’m afraid of repercussions’: Publishing industry members question Google’s motives in paying off News Corp appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-18 05:01:00 UTC ]
More news stories like this | News stories tagged with: #smaller publishers #news corp #publishing industry

‘I’m afraid of repercussions’: Publishing industry members question Google’s motives in paying off News Corp

Google's News Corp deal may pacify Australian lawmakers, but publishing industry members worry about repercussions for smaller publishers. The post ‘I’m afraid of repercussions’: Publishing industry members question Google’s motives in paying off News Corp appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-18 05:01:00 UTC ]
More news stories like this | News stories tagged with: #smaller publishers #news corp #publishing industry

Google will pay News Corp outlets for using their content

Google has signed a three-year agreement to carry content from News Corp publications. In the US, UK and Australia, Google’s News Showcase will now feature stories from The Wall Street Journal, MarketWatch and other outlets. The financial terms of th... Continue reading at Engadget

[ Engadget | 2021-02-17 18:42:24 UTC ]
More news stories like this | News stories tagged with: #three-year agreement #financial terms #news corp

Indie Bookstores Embrace E-Commerce...and It Pays Off

After a year spent pivoting out of necessirty, booksellers now see online sales as a permanent part of their business model. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-05 05:00:00 UTC ]
More news stories like this | News stories tagged with: #online sales #business model

What Richard Wollheim Taught Us About the ‘Finished State’ of a Person

Germs: not only the dirty little things you can’t see but also seeds. In his sensuous and melancholic memoir, Richard Wollheim attempts to collect the seemingly insignificant, lost little kernels of his life—the most powerful impressions of his younger self—that then germinated and made the man.... Continue reading at Literrary Hub

[ Literrary Hub | 2021-02-02 09:48:41 UTC ]
More news stories like this | News stories tagged with: #book written

Hachette 'moving in the right direction' as it cuts gender pay gap

Hachette UK has released its latest gender pay gap report, revealing that the mean gender pay gap for Hachette UK Ltd dropped by four percentage points from 25.9% in 2019 to 21.9% in 2020. Continue reading at The Bookseller

[ The Bookseller | 2021-01-26 18:43:45 UTC ]
More news stories like this | News stories tagged with: #hachette uk #percentage points #hachette

Citi sticks with Justin Thomas and Twitter asks users to flag misinformation: Tuesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.  'Party in the U.S.A. '  Good morning! Remember last week when we reported... Continue reading at Advertising Age

[ Advertising Age | 2021-01-26 11:00:00 UTC ]
More news stories like this | News stories tagged with: #publicly traded #artificial intelligence #staying safe #cmo strategy #newsletters galore #corporate subscriptions #@adage #—including access #harry potter

Review: A family travel memoir makes a timely pitch for personal risk

Charles Wheelan's "We Came, We Saw, We Left" charts the Wheelan family's frantic global "gap year" — infections, iffy street food, tantrums and all. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-01-22 18:26:12 UTC ]
More news stories like this | News stories tagged with: #memoir

Cannes Lions finalizes in-person jury presidents, and Facebook outsources Trump ban verdict: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.Cannes, contingent Cannes Lions announced its 2021 jury presidents—57% of... Continue reading at Advertising Age

[ Advertising Age | 2021-01-22 11:00:00 UTC ]
More news stories like this | News stories tagged with: #business models #staying safe #industry news #cmo strategy #newsletters galore #subscribers make #corporate subscriptions #@adage #—including access #nielsen

W H Smith delays Cowling pay rise after shareholders object

W H Smith has delayed a £25,000 pay increase for c.e.o. Carl Cowling after 33% of voting shareholders opposed the company's remuneration plans at this week's annual general meeting. Continue reading at The Bookseller

[ The Bookseller | 2021-01-20 17:11:37 UTC ]
More news stories like this | News stories tagged with: #w h smith

‘A force to be reckoned with’– fantasy world pays tribute to Storm Constantine

A pioneering novelist, she was also a passionate publisher, highlighting voices neglected by the mainstream. My life was one of many changed by her enthusiasmStorm Constantine, the fantasy author and book publisher who has died at the age of 64, was a prolific novelist and short-story writer.... Continue reading at The Guardian

[ The Guardian | 2021-01-19 11:41:44 UTC ]
More news stories like this | News stories tagged with: #short-story writer #prolific novelist #sexual politics #bestselling series #human race #book publisher

In Danielle Evans’s ‘The Office of Historical Corrections,’ the sorrows are personal but also deeply historical

The author of “Before You Suffocate Your Own Fool Self” delivers a magnificent, searing new story collection. Continue reading at The Washington Post

[ The Washington Post | 2021-01-15 14:00:00 UTC ]
More news stories like this | News stories tagged with: #danielle evans #historical corrections #story collection

'Bridgerton's' author doesn't want you to pay $800 for her books

Since the Netflix adaptation of the revisionist Regency drama "Bridgerton" premiered on Christmas, Julia Quinn's original book series is in very high demand. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-01-12 18:36:35 UTC ]
More news stories like this | News stories tagged with: #netflix adaptation #julia quinn #high demand #book series

Read Harder: An SFF Anthology Edited by a Person of Color

In this Read Harder Challenge post, we're recommending books for the task asking you to read an SFF anthology edited by a person of color. Continue reading at Book Riot

[ Book Riot | 2020-12-18 11:31:00 UTC ]
More news stories like this | News stories tagged with: #read harder #recommending books #anthology