Twitter: Programmatic Pays More When It's 'Personal'

Twitter&rsquo;s mobile ad exchange has found that publishers make a lot more money if they just get more personal. Instead of holding an open auction for every bit of ad space, app publishers should forge special relationships with some buyers to ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2015-08-11 00:00:00 UTC ]
News tagged with: #publishers make #ad space #app publishers

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PW’s 2020 Person of the Year: The Book Business Worker

The most important people in the book business in 2020 are not the powerhouse agents or the megabestselling authors or the Big Five CEOs. It is the collective of book business workers, often overworked and underpaid, that kept the industry afloat and challenged it to live up to greater standards. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-12-18 05:00:00 UTC ]
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Grove Atlantic Raises Entry-Level Pay, Forms Exec Committee

Grove Atlantic has created a six-person executive committee to help CEO Morgan Entrekin run the publisher and increased the entry-level salary to $40,000. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-12-15 05:00:00 UTC ]
More news stories like this | News stories tagged with: #grove atlantic #entry-level salary

Anita Rani's 'deeply personal' memoir to Bonnier

Bonnier Books UK will publish The Right Sort of Girl, a "deeply personal" coming-of-age memoir from broadcaster Anita Rani. Continue reading at The Bookseller

[ The Bookseller | 2020-12-08 17:30:55 UTC ]
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‘Dolly Parton, Songteller’ is a gold mine of little-seen photos and personal anecdotes

Parton, with collaborator Robert K. Oermann, has penned an excellent new memoir-slash-song-primer. Continue reading at The Washington Post

[ The Washington Post | 2020-11-30 14:15:30 UTC ]
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First PRH ethnicity pay report shows gap of 16% for BAME employees

Penguin Random House has published its first ever ethnicity pay report, which found that BAME staff are paid 16% less than their white colleagues, on average. Continue reading at The Bookseller

[ The Bookseller | 2020-11-29 12:21:20 UTC ]
More news stories like this | News stories tagged with: #bame employees #penguin random house

BA boss Halls named FutureBook Person of the Year following bold pandemic steps

When Meryl Halls took over as managing director of the Booksellers Association in April 2018, she wondered what would define her time at the top of the trade body. “My predecessor Tim Godfray’s signature thing was keeping VAT off books, and he was very proud of that. I’ve had a bloody global... Continue reading at The Bookseller

[ The Bookseller | 2020-11-23 21:12:32 UTC ]
More news stories like this | News stories tagged with: #meryl halls #trade body #booksellers association

5 Indie Bookstores That Started Book Subscriptions or Personalized Care Packages to Survive the Pandemic

A round up of independent bookstore subscription services and care packages created to help these indies survive the pandemic. Continue reading at Book Riot

[ Book Riot | 2020-11-23 11:39:00 UTC ]
More news stories like this | News stories tagged with: #independent bookstore

Does Twitter pitching work?

As this week’s FutureBook20 conference has shown, this is a year where change is at the top of the agenda for the publishing industry. And when it comes to changing the sort of books that get published and the sort of authors whose voices are heard, broadening the acquisition process is crucial. Continue reading at The Bookseller

[ The Bookseller | 2020-11-20 22:39:15 UTC ]
More news stories like this | News stories tagged with: #publishing industry #acquisition process

'Much work to do': pay transparency and hiring processes must change now, FutureBook hears

Ensuring transparency around pay, demystifying the hiring process and giving illustrators the recognition they deserve are among the most fundamental changes the industry needs to make now, delegates at The Bookseller's FutureBook conference heard. Continue reading at The Bookseller

[ The Bookseller | 2020-11-17 02:31:32 UTC ]
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‘Help us solve goals that we can’t solve in person’: How Industry Dive soared revenue as B2B budgets migrated to digital

The B2B digital publisher generated $60 million in revenue in 2020, ahead of expectations going into the year. The post ‘Help us solve goals that we can’t solve in person’: How Industry Dive soared revenue as B2B budgets migrated to digital appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-11-10 05:01:23 UTC ]
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Personalized Postcards from Your Favorite Authors

Help support a nonprofit literary magazine and you might win a handwritten letter for yourself or a loved one. The post Personalized Postcards from Your Favorite Authors appeared first on The Millions. Continue reading at The Millions

[ The Millions | 2020-11-09 21:30:54 UTC ]
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A modest rebel: The paradoxical personality of Eleanor Roosevelt

The first lady was both a brave feminist and a shy Victorian, David Michaelis writes. Continue reading at The Washington Post

[ The Washington Post | 2020-11-06 13:00:00 UTC ]
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PRH 'disappointed' as gender pay gap widens

Penguin Random House has said it is “disappointed” after the company's gender pay gap widened by 2.1% over the past year, but insists new initiatives mean it is making long-term progress. Continue reading at The Bookseller

[ The Bookseller | 2020-11-05 11:01:34 UTC ]
More news stories like this | News stories tagged with: #penguin random house

For Sale: Toni Morrison’s Apartment and Personal Library

The Nobel Prize-winning author edited as she read and alphabetized her 1,200-plus book collection by last name. The post For Sale: Toni Morrison’s Apartment and Personal Library appeared first on The Millions. Continue reading at The Millions

[ The Millions | 2020-11-04 21:30:53 UTC ]
More news stories like this | News stories tagged with: #toni morrison #personal library #book collection #prize-winning author

The Hunter Biden story is a crucial moment: does Twitter care more than News Corp about fact-checking?

Tech firms, newly sensitive to fake news, stopped the story circulating. Now the global media giant has roared in outrageMedia organisations shouldn’t publish allegations unless they believe them to be true, after making appropriate checks. This is a normally uncontroversial principle of... Continue reading at The Guardian

[ The Guardian | 2020-10-21 16:30:01 UTC ]
More news stories like this | News stories tagged with: #tech firms #fake news #confidential sources #international stage #news corp

Hodder pays tribute to Jill Paton Walsh

Hodder & Stoughton has paid tribute to Jill Paton Walsh, following the author's death at the age of 83. Continue reading at The Bookseller

[ The Bookseller | 2020-10-20 12:23:56 UTC ]
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Thomas Nelson Pays $3M Judgment to Printing Company

EPAC Technologies was awarded $3 million in compensatory damages from Thomas Nelson last month after an eight-year lawsuit alleging breach of contract and fraud. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-19 04:00:00 UTC ]
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Personal Space: Maggie Smith on Her Shift in Artistic Practice

On this episode of Personal Space: The Memoir Show, Sari Botton interviews Maggie Smith, whose inspirational memoir, Keep Moving: Notes on Loss, Creativity, and Change, is published by Atria/One Signal Publishers. In the book, Smith intersperses bits of memoir — about moving forward after... Continue reading at Literrary Hub

[ Literrary Hub | 2020-10-09 08:48:58 UTC ]
More news stories like this | News stories tagged with: #moving forward #memoir show #inspirational memoir #personal space #maggie smith #literary hub #memoir

3 Ways to Start a Two-Person Book Club with a Friend

One Rioter describes three different types of two-person book clubs that have helped her make and maintain long-lasting literary friendships. Continue reading at Book Riot

[ Book Riot | 2020-10-06 10:35:00 UTC ]
More news stories like this | News stories tagged with: #book club