Twitter: Programmatic Pays More When It's 'Personal'

Twitter’s mobile ad exchange has found that publishers make a lot more money if they just get more personal. Instead of holding an open auction for every bit of ad space, app publishers should forge special relationships with some buyers to ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2015-08-11 00:00:00 UTC ]
News tagged with: #publishers make #ad space #app publishers

Other Publishing stories related to: 'Twitter: Programmatic Pays More When It's 'Personal''


O’Reilly Cancels Events, Shutters In-Person Conference Business

Citing the impact of the pandemic, O’Reilly Media president Laura Baldwin announced that the publisher and technology education platform is canceling all future in-person symposiums and closing that portion of its business. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-27 04:00:00 UTC ]
More news stories like this |


S&S to publish 'powerful, beautiful and personal' book from Tom Percival

Simon & Schuster Children's UK has acquired two picture books from author and illustrator Tom Percival.  Continue reading at The Bookseller

[ The Bookseller | 2020-03-25 16:26:40 UTC ]
More news stories like this | News stories tagged with: #picture books


Our Personalized Quarantine Book Recommendations

On Monday, we put out a call asking that those of you who need something good to read in this trying, frightening time, might send us a few of your favorite books (and other things) so we could recommend a good book for you to read. And turns out quite a lot of you are […] Continue reading at Literrary Hub

[ Literrary Hub | 2020-03-20 08:50:21 UTC ]
More news stories like this | News stories tagged with: #frightening time #good book


Lynda La Plante | 'Bonnier have really encouraged me to get online, to go on Twitter and try new things'

Lynda La Plante's next novel for Bonnier UK sees the beloved crime writer set to reach new readers after the recent 'Widows' rework Continue reading at The Bookseller

[ The Bookseller | 2020-03-12 16:52:09 UTC ]
More news stories like this | News stories tagged with: #bonnier


Quadrille pays tribute to the late Michel Roux

Quadrille has paid tribute to Michel Roux, the French restaurateur, chef and author, who this week died aged 78. Continue reading at The Bookseller

[ The Bookseller | 2020-03-12 12:58:41 UTC ]
More news stories like this |


Twitter, Meredith Are Latest NewFronts Participants Moving to Digital-Only Presentations

Just two weeks ago, the International Advertising Bureau had deemed this year's Digital Content NewFronts the "new NewFronts." Indeed, the 2020 slate is going to be very different--just not the way the IAB had initially intended. The spread of the novel coronavirus, which the World Health... Continue reading at AdWeek

[ AdWeek | 2020-03-11 20:24:39 UTC ]
More news stories like this | News stories tagged with: #pandemic today #digital content


Still a bad person after watching The Good Place? Michael Schur is writing a book for you.

Today, Simon & Schuster announced their acquisition of the first book by Michael Schur, creator of postmodern morality play and philosophical sitcom The Good Place, otherwise known as the best thing on television for a while there. How to Be Good: A Definitive Answer for Exactly What to Do,... Continue reading at Literrary Hub

[ Literrary Hub | 2020-03-10 16:57:41 UTC ]
More news stories like this | News stories tagged with: #good place


Evie Wyld | 'The Bass Rock is a book about paying attention to your inner voice, your instinct'

With two acclaimed novels under her belt, Evie Wyld’s dazzling new work looks set to win further praise.  Continue reading at The Bookseller

[ The Bookseller | 2020-03-09 17:03:29 UTC ]
More news stories like this | News stories tagged with: #evie wyld #paying attention


Oprah’s Book Club drops My Dark Vanessa as a pick because of Twitter controversy.

After the massive blowback from its selection of American Dirt—a book about the migrant experience widely denounced for having very little connection to the migrant experience (or to Mexico, where the book is set)—it makes sense that Oprah’s Book Club would make future selections more... Continue reading at Literrary Hub

[ Literrary Hub | 2020-03-05 17:20:51 UTC ]
More news stories like this | News stories tagged with: #dark vanessa #makes sense #book club


The personal touch

If ever there were two words to strike fear into the hearts and minds of the trade in the run-up to the London Book Fair, the charmless duo “social distancing” would surely be it. Continue reading at The Bookseller

[ The Bookseller | 2020-02-28 07:33:22 UTC ]
More news stories like this | News stories tagged with: #personal touch #strike fear


To tag or not to tag—when author feedback gets personal

Would you walk up to an author at a book event, or on the street, and tell them how much you hated their book? No? But by creating a public work of art, surely authors are opening themselves up to scrutiny and should be prepared to take the rough with the smooth? Continue reading at The Bookseller

[ The Bookseller | 2020-02-28 06:23:39 UTC ]
More news stories like this | News stories tagged with: #book event


Haynes pays tribute to founder John H Haynes with new biography

Haynes Publishing is paying tribute to its late founder John H Haynes with a new biography in April.  Continue reading at The Bookseller

[ The Bookseller | 2020-02-18 10:43:07 UTC ]
More news stories like this |


OUP makes a start on its gender pay gap

The latest gender pay gap report released by Oxford University Press shows a small lessening of its median pay gap, down just under 1% to 12.5% in the year to March 2019. Continue reading at The Bookseller

[ The Bookseller | 2020-02-14 02:08:39 UTC ]
More news stories like this | News stories tagged with: #oxford university press


Sphere pre-empts second book from Twitter comedian James Felton

Sphere will publish Sunburn: The Unofficial History of Britain’s Biggest Selling Newspaper in 99 Headlines by Twitter comedian James Felton.  Continue reading at The Bookseller

[ The Bookseller | 2020-02-13 19:55:30 UTC ]
More news stories like this | News stories tagged with: #sphere pre-empts


How to solve a whodunit when the accused has multiple personalities? That’s the twist in Joe Ide’s new novel.

Set in East L.A., “Hi Five” is a multilayered crime tale that draws on the author’s love of Sherlock Holmes. Continue reading at The Washington Post

[ The Washington Post | 2020-02-13 15:00:00 UTC ]
More news stories like this | News stories tagged with: #joe ide #sherlock holmes


Hillary without Bill: Curtis Sittenfeld rewrites Clinton's personal history

Novelist says that in the run-up to the 2016 election, she began to imagine a life where Clinton ‘made different choices, personally and professionally’Hillary Rodham Clinton recounts, in her memoir Living History, how Bill Clinton “asked me to marry him again, and again, and I always said no”.... Continue reading at The Guardian

[ The Guardian | 2020-02-04 12:14:07 UTC ]
More news stories like this | News stories tagged with: #personal history #curtis sittenfeld #independent woman #memoir


Personal stories of the exodus from Christianity

Essayists recount the abuse, rejection, extremism or disillusionment that led them to leave the church. Continue reading at The Washington Post

[ The Washington Post | 2020-01-17 01:13:49 UTC ]
More news stories like this | News stories tagged with: #personal stories


LinkedIn’s SlideShare is a vast emporium for pirated e-books. Authors are paying the price

From bestsellers to textbooks, stolen content is easily found on a 14-year-old hosting service operated by Microsoft’s social network. Mid-level writers are hurt the most. If you want to purchase a copy of The Institute, Stephen King’s latest novel about supernatural kids, you could find it at... Continue reading at Fast Company

[ Fast Company | 2020-01-15 13:00:52 UTC ]
More news stories like this | News stories tagged with: #low price #stephen king #pirated e-books #local bookstore #local library #bookstore


Reading will supposedly make you a better person. That’s not the real reason to pick up a book.

Sure, novels can encourage empathy and other virtues, but what they offer is more subtle, more complicated, more important. Continue reading at The Washington Post

[ The Washington Post | 2020-01-09 15:00:00 UTC ]
More news stories like this | News stories tagged with: #encourage empathy


Trade pays tribute to Sonny Mehta, 'one of the greats'

Publishers, agents and authors have paid tribute to Sonny Mehta, chairman of the Knopf Doubleday Publishing Group, who died on Tuesday (30th December) at the age of 77 from complications from pneumonia. Continue reading at The Bookseller

[ The Bookseller | 2019-12-30 20:17:15 UTC ]
More news stories like this | News stories tagged with: #sonny mehta #paid tribute