Twitter: Programmatic Pays More When It's 'Personal'

Twitter’s mobile ad exchange has found that publishers make a lot more money if they just get more personal. Instead of holding an open auction for every bit of ad space, app publishers should forge special relationships with some buyers to ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2015-08-11 00:00:00 UTC ]
News tagged with: #publishers make #ad space #app publishers

Other Publishing stories related to: 'Twitter: Programmatic Pays More When It's 'Personal''


Why a children's book startup is giving hazard pay during pandemic

CEO Jessica Ewing said frontline employees deserve to benefit from the company's growth this year, as parents look for ways to entertain and intellectually nourish their children during the pandemic. Literati, which runs a subscription service for children's books, could be shipping "about a... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-05-01 05:01:00 UTC ]
More news stories like this | News stories tagged with: #book startup #subscription service #children's book


Personal Space: Alia Volz’s Writing Helped Her Family Heal

This is Personal Space: The Memoir Show, with Sari Botton. On this episode, Sari talks with Alia Volz, the author of reported, historical memoir, Home Baked: My Mom, Marijuana, and the Stoning of San Francisco — about being raised by colorful hippie parents who ran an illegal pot-brownie... Continue reading at Literrary Hub

[ Literrary Hub | 2020-04-23 20:00:24 UTC ]
More news stories like this | News stories tagged with: #personal space #writing helped #memoir show #sari botton #memoir


Yes, you might be a publishing person

One of the biggest underlying publishing assumptions is that you have to be a ‘certain’ type of person to make a career in the industry - bookish, introverted, creative. I’m here to tell you that’s not true. Continue reading at The Bookseller

[ The Bookseller | 2020-04-22 15:57:57 UTC ]
More news stories like this | News stories tagged with: #publishing person


This indie bookseller will send you personalized recommendations from her stock of used books.

An hour’s drive away from my sleepy college town, there is a magical place. It is the place my friends and I would run away to whenever we were having a rough go of it, or quite frankly, whenever we just didn’t feel like going to class. (If any of my professors are reading this… […] Continue reading at Literrary Hub

[ Literrary Hub | 2020-04-17 19:16:30 UTC ]
More news stories like this | News stories tagged with: #magical place #indie bookseller #bookseller


Our Personalized Quarantine Book Recommendations, Round 5

About a month ago ago, we put out a call asking that those of you who need something good to read in this trying, frightening time, might send us a few of your favorite books (and other things) so we could recommend a good book for you to read. And turns out quite a lot of […] Continue reading at Literrary Hub

[ Literrary Hub | 2020-04-17 11:44:31 UTC ]
More news stories like this | News stories tagged with: #frightening time #good book


Los Angeles Times Book Prizes Revealed on Twitter

As the country shelters in place during the COVID-19 crisis, the Los Angeles Times unveiled the winners of its 40th Annual Book Prizes on Twitter this morning, among them Marlon James, Ilya Kaminsky, and Ben Lerner. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-17 04:00:00 UTC ]
More news stories like this | News stories tagged with: #covid-19 crisis #marlon james #ilya kaminsky #ben lerner #times book


Personal Space: Samantha Irby is Fine Not Leaving the House

This is Personal Space: The Memoir Show, with Sari Botton. On this episode, Botton speaks with Samantha Irby about her recently released essay collection, Wow, No Thank You. Irby discusses what it was like to move to a small town in the country after a lifetime of city living, how people wearing... Continue reading at Literrary Hub

[ Literrary Hub | 2020-04-16 20:00:01 UTC ]
More news stories like this | News stories tagged with: #personal space #samantha irby #memoir show #sari botton #small town #memoir


Informa Cuts Executive Pay, Suspends Dividends and Issues New Equity

The world's largest exhibitions organizer, London-based Informa plc, outlined on Thursday morning a series of emergency actions it's taking to alleviate the impact of the COVID-19 pandemic on its events business, which drives nearly two-thirds of the company's overall revenues. Noting that the... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-16 18:02:14 UTC ]
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Our Personalized Quarantine Book Recommendations, Round 4

Three weeks ago, we put out a call asking that those of you who need something good to read in this trying, frightening time, might send us a few of your favorite books (and other things) so we could recommend a good book for you to read. And turns out quite a lot of you are […] Continue reading at Literrary Hub

[ Literrary Hub | 2020-04-10 08:50:06 UTC ]
More news stories like this | News stories tagged with: #frightening time #good book


Personal Space: Hadley Freeman on Finding Out the Tall Family Tales Were All True

This is Personal Space: The Memoir Show, with Sari Botton. On this episode, Botton talks to Hadley Freeman about her fourth book, House of Glass: The Story and Secrets of a Twentieth-Century Jewish Family, a memoir and family Holocaust history published by Simon & Schuster. Botton and... Continue reading at Literrary Hub

[ Literrary Hub | 2020-04-09 17:00:34 UTC ]
More news stories like this | News stories tagged with: #memoir show #sari botton #personal space #hadley freeman #fourth book #simon schuster #memoir


Hearst Promises Journalists at Its Newspapers No Furloughs, No Pay Cuts

Bucking the newspaper industry trend, Hearst Corporation has told its newsrooms there will be no layoffs, no furloughs and no Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-04-09 14:52:48 UTC ]
More news stories like this | News stories tagged with: #pay cuts #hearst corporation #hearst


Diamond Reveals New Payment Terms; Execs Take Pay Cut

Diamond Distributors founder Steve Geppi outlined the terms under which the distributor of comics, graphic novels, and prose books would resume payments to publishers and other vendors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-07 04:00:00 UTC ]
More news stories like this | News stories tagged with: #payment terms #pay cut #graphic novels #prose books


Elsevier makes small reduction to high gender pay gap

Elsevier, which for the past two years has reported significant median gender pay gaps of 40% and 39.4%, has reduced that number slightly to 37% in its latest filing. Continue reading at The Bookseller

[ The Bookseller | 2020-04-06 20:51:43 UTC ]
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Hot Key Books to publish 'personal' new novel from Arvin Ahmadi

Bonnier Books UK's Hot Key imprint is to publish How It All Blew Up, Arvin Ahmadi's third YA novel.  Continue reading at The Bookseller

[ The Bookseller | 2020-04-05 23:22:32 UTC ]
More news stories like this | News stories tagged with: #bonnier


Jason Reynolds asked his Twitter followers if they needed groceries. A flood of requests sparked an outpouring of generosity.

“It’s been a reminder that people are inherently good,” the best-selling author said. Continue reading at The Washington Post

[ The Washington Post | 2020-04-03 20:34:59 UTC ]
More news stories like this | News stories tagged with: #twitter followers #best-selling author


Personal Space: Sue William Silverman on Being Fascinated with the Thing You Fear Most

On the debut episode of Personal Space: The Memoir Show, Sari Botton talks to Sue William Silverman about her seventh book, How to Survive Death and Other Inconveniences, a memoir in essays published by the University of Nebraska Press on March 1st. In the book, Silverman explores her... Continue reading at Literrary Hub

[ Literrary Hub | 2020-04-03 18:00:03 UTC ]
More news stories like this | News stories tagged with: #memoir show #personal space #essays published #nebraska press #march 1st #memoir


Pan Mac announces pay reductions and distribution staff furloughed as sales drop over Covid-19

Higher paid staff at Pan Macmillan have been asked to volunteer for a pay reduction and employees at its distribution arm will be furloughed as the publisher unveiled measures to help “safeguard” its business during the Covid-19 pandemic. Continue reading at The Bookseller

[ The Bookseller | 2020-04-03 10:15:37 UTC ]
More news stories like this | News stories tagged with: #covid-19 pandemic #sales drop #distribution arm #pan macmillan


Our Personalized Quarantine Book Recommendations, Round 3

Two weeks ago, we put out a call asking that those of you who need something good to read in this trying, frightening time, might send us a few of your favorite books (and other things) so we could recommend a good book for you to read. And turns out quite a lot of you […] Continue reading at Literrary Hub

[ Literrary Hub | 2020-04-03 08:49:47 UTC ]
More news stories like this | News stories tagged with: #frightening time #good book


‘Everyone feels the pain’: Major digital publishers enact pay and benefits cuts to stanch the bleeding

Several publishers have begun announcing their pay cuts and furlough plans as ad revenue continues drying up. Seeing patterns from previous recessions, former media execs explain why these cost controls are only temporary fixes. The post ‘Everyone feels the pain’: Major digital publishers enact... Continue reading at Digiday

[ Digiday | 2020-03-31 04:01:00 UTC ]
More news stories like this | News stories tagged with: #pay cuts #cost controls #digital publishers


Our Personalized Quarantine Book Recommendations, Round 2

Last week, we put out a call asking that those of you who need something good to read in this trying, frightening time, might send us a few of your favorite books (and other things) so we could recommend a good book for you to read. And turns out quite a lot of you are […] Continue reading at Literrary Hub

[ Literrary Hub | 2020-03-27 08:48:47 UTC ]
More news stories like this | News stories tagged with: #frightening time #good book