Twitter: Programmatic Pays More When It's 'Personal'

Twitter’s mobile ad exchange has found that publishers make a lot more money if they just get more personal. Instead of holding an open auction for every bit of ad space, app publishers should forge special relationships with some buyers to ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2015-08-11 00:00:00 UTC ]
News tagged with: #publishers make #ad space #app publishers

Other Publishing stories related to: 'Twitter: Programmatic Pays More When It's 'Personal''


Personal Space: Maggie Smith on Her Shift in Artistic Practice

On this episode of Personal Space: The Memoir Show, Sari Botton interviews Maggie Smith, whose inspirational memoir, Keep Moving: Notes on Loss, Creativity, and Change, is published by Atria/One Signal Publishers. In the book, Smith intersperses bits of memoir — about moving forward after... Continue reading at Literrary Hub

[ Literrary Hub | 2020-10-09 08:48:58 UTC ]
More news stories like this | News stories tagged with: #moving forward #memoir show #inspirational memoir #personal space #maggie smith #literary hub #memoir


3 Ways to Start a Two-Person Book Club with a Friend

One Rioter describes three different types of two-person book clubs that have helped her make and maintain long-lasting literary friendships. Continue reading at Book Riot

[ Book Riot | 2020-10-06 10:35:00 UTC ]
More news stories like this | News stories tagged with: #book club


New Macmillan c.e.o. lifts US entry-level pay to $42k

Macmillan is raising the entry-level salary of its US trade publishing staff to $42,000 (£33,000). Continue reading at The Bookseller

[ The Bookseller | 2020-09-25 00:04:20 UTC ]
More news stories like this | News stories tagged with: #entry-level salary #trade publishing #macmillan


Deborah Tannen’s ‘Finding My Father’ pays tribute to a man whose many jobs became his life story

With so many contemporary memoirs devoted to the sins of the author’s mother, a focus on a loving dad seems a welcome change. Continue reading at The Washington Post

[ The Washington Post | 2020-09-23 05:01:31 UTC ]
More news stories like this | News stories tagged with: #pays tribute #life story


Third of Pearson's shareholders vote against CEO's £7.2m pay package

Former Disney chairman Andy Bird is to take up job at education publishing group in OctoberPearson has suffered a significant shareholder revolt against controversial changes to its remuneration policy, which will grant its new chief executive a multimillion-dollar pay package.Almost a third of... Continue reading at The Guardian

[ The Guardian | 2020-09-18 14:02:55 UTC ]
More news stories like this | News stories tagged with: #shareholders vote


Octopus pays tribute to author and 'design visionary' Sir Terence Conran

Octopus has paid tribute to British designer, retailer and restaurateur Sir Terence Conran, who died aged 88 over the weekend. Continue reading at The Bookseller

[ The Bookseller | 2020-09-14 03:25:58 UTC ]
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Discovery + Diversity: 8 Moms on Building Personal Libraries for Kids

Eight moms on how they're building personal libraries for their children and building their interest in reading. Continue reading at Book Riot

[ Book Riot | 2020-09-11 10:37:00 UTC ]
More news stories like this | News stories tagged with: #libraries


News Corp troops turn their fire on Catherine Andrews for daring to use Twitter | Weekly Beast

‘Mrs Dan’ called a ‘mean girl’ for liking positive tweets about her husband. Plus, AM and PM escape the big cities“A ban from Mrs Dan” were the words on the front page of the Australian on Thursday, pointing to a column inside that took issue with Catherine Andrews, the wife of the Victorian... Continue reading at The Guardian

[ The Guardian | 2020-09-11 02:08:51 UTC ]
More news stories like this | News stories tagged with: #victorian premier #front page #daniel andrews #news corp


Tinder Press pre-empts Mahfouz's 'personal and political' look at British Empire

Tinder has acquired These Bodies of Water: Navigating Britain's Imprint on the Middle East by Sabrina Mahfouz, a "powerful meditation" on the influence of the British Empire.  Continue reading at The Bookseller

[ The Bookseller | 2020-09-07 13:05:17 UTC ]
More news stories like this | News stories tagged with: #british empire #powerful meditation


Ruth Ware’s ingenious ‘One by One’ pays homage to Agatha Christie’s ‘And Then There Were None’

Over the past five years, Ware has produced five suspense novels, almost all of them weighing in from really good to spectacular. Continue reading at The Washington Post

[ The Washington Post | 2020-09-07 12:00:00 UTC ]
More news stories like this | News stories tagged with: #ruth ware #pays homage #agatha christie #suspense novels


Indebted rural council asked to help pay for News Corp 'bush summit', documents show

The Daily Telegraph and Sky News summit was designed to help reinvigorate rural towns but some councillors unhappy they were asked to help fund itThe Daily Telegraph and Sky News asked the Snowy Monaro regional council for $15,000 in cash and services to help pay for the newspaper’s “bush... Continue reading at The Guardian

[ The Guardian | 2020-09-04 20:00:35 UTC ]
More news stories like this | News stories tagged with: #daily telegraph #news corp


The World’s Biggest Brands Are Spending More in Programmatic

Some of the world's largest brands are spending more on programmatic advertising, just as the practice is set to become much harder. Members of the World Federation of Advertisers (WFA) are directing 41% of their digital media budgets to programmatic channels, up from 16% in 2016. Exact figures... Continue reading at AdWeek

[ AdWeek | 2020-08-20 15:32:30 UTC ]
More news stories like this | News stories tagged with: #programmatic advertising #biggest brands #digital media


Bertrams has just £600k to pay £25m debts, statement shows

The collapsed wholesaler Bertrams has just £600,000 to pay debts to publishers, a “statement of affairs” published on Companies House this week shows. The statement reveals 2,500 trade creditors are owed a total of £25m. Continue reading at The Bookseller

[ The Bookseller | 2020-08-13 10:05:03 UTC ]
More news stories like this | News stories tagged with: #companies house


Personal Space: Morgan Jerkins on Making Unexpected Family Discoveries

On this episode of Personal Space: The Memoir Show, Sari Botton interviews Morgan Jerkins, author of Wandering in Strange Lands: A Daughter of the Great Migration Reclaims Her Roots, published by Harper. In this fascinating historical memoir, Jerkins explores her identity and heritage by tracing... Continue reading at Literrary Hub

[ Literrary Hub | 2020-08-03 19:36:31 UTC ]
More news stories like this | News stories tagged with: #personal space #morgan jerkins #memoir show #memoir


Personal Space: Laura Lippman Dares to Focus on Herself

On this episode of Personal Space: The Memoir Show, Sari Botton interviews Laura Lippman, author of My Life as a Villainess, published by William Morrow. In this wry essay collection she writes movingly about becoming a mom in her fifties, choices she made in her career as a journalist and a... Continue reading at Literrary Hub

[ Literrary Hub | 2020-07-30 18:00:43 UTC ]
More news stories like this | News stories tagged with: #personal space #memoir show #william morrow #memoir


Hedge fund to pay $312M for McClatchy newspaper chain

Hedge fund Chatham Asset Management says it will pay $312 million to buy newspaper publisher McClatchy out of bankruptcy protection Continue reading at ABC News

[ ABC News | 2020-07-25 15:28:47 UTC ]
More news stories like this | News stories tagged with: #hedge fund #bankruptcy protection


Great Personalized Book Club Gifts

Missing your book club friends? We've rounded up some great personalized book club gifts to give to your reading pals to show how much you care! Continue reading at Book Riot

[ Book Riot | 2020-07-14 10:39:11 UTC ]
More news stories like this | News stories tagged with: #ve rounded #book club


Canada Could Be Next in Challenging Google to Pay Publishers | News & Notes

In April, French regulators ordered Google to help develop a system to reward the country's news outlets with licensing fees when portions of their stories are displayed on the tech giant's news tab or in its search results. The decision was hailed as a triumph for publishers by those favoring... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-08 17:40:51 UTC ]
More news stories like this | News stories tagged with: #social justice #sexual orientation #print magazines #pays tribute #challenging times #publisher announced #digital content


In ‘Becoming Duchess Goldblatt,’ a Twitter celebrity is ready for her close-up — but her creator remains a mystery

“Becoming Duchess Goldblatt” blends a fictional character’s signature wit with an author’s real grief. Continue reading at The Washington Post

[ The Washington Post | 2020-07-08 15:28:33 UTC ]
More news stories like this | News stories tagged with: #duchess goldblatt #fictional character


Hachette tracks uplift in BAME staff numbers but pay gap widens

Hachette UK has published its second ethnicity pay gap report, showing the number of BAME employees at the company has increased but the mean average pay gap between them and their white colleagues has widened. Continue reading at The Bookseller

[ The Bookseller | 2020-07-06 04:28:27 UTC ]
More news stories like this | News stories tagged with: #hachette uk #bame employees #white colleagues #hachette