Twitter: Programmatic Pays More When It's 'Personal'

Twitter’s mobile ad exchange has found that publishers make a lot more money if they just get more personal. Instead of holding an open auction for every bit of ad space, app publishers should forge special relationships with some buyers to ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2015-08-11 00:00:00 UTC ]
News tagged with: #publishers make #ad space #app publishers

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Religion Scholars to Meet In Person Again

AAR/SBL 2021 embraces a dual format in San Antonio, Tex. from Nov. 20-23 this year, after an on-line only meeting last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-05 04:00:00 UTC ]
More news stories like this | News stories tagged with: #religion scholars #san antonio


Canongate scoops personal memoir from Thomson

Canongate has scooped a personal memoir from Scottish writer and visual artist Amanda Thomson. Continue reading at The Bookseller

[ The Bookseller | 2021-10-24 15:10:24 UTC ]
More news stories like this | News stories tagged with: #personal memoir #scottish writer #memoir


France hails victory as Facebook agrees to pay newspapers for content

Social media firm announces deal after long-running battle with national and regional newspapers France has hailed a victory in its long-running quest for fairer action from tech companies after Facebook reached an agreement with a group of national and regional newspapers to pay for content... Continue reading at The Guardian

[ The Guardian | 2021-10-21 14:21:02 UTC ]
More news stories like this | News stories tagged with: #content shared #licensing agreement #tech companies #regional newspapers #publishing partners


Hutchinson Heinemann 2022 showcase takes place in-person

One of the first in-person publisher showcases took place this week with the 2022 line-up from the recently launched Hutchinson Heinemann imprint.  Continue reading at The Bookseller

[ The Bookseller | 2021-10-19 02:33:14 UTC ]
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GroupM Expands Into France to Support Clients’ Programmatic Evolution

Essence, GroupM's digital media agency, has expanded its presence into France with a Paris office that will be overseen by Guillaume de La Fl?ch?re, chief executive of digital transformation agency Neo MediaWorld, to support emerging local client programmatic needs. La Fl?ch?re will continue in... Continue reading at AdWeek

[ AdWeek | 2021-10-18 11:36:54 UTC ]
More news stories like this | News stories tagged with: #current role #work alongside #digital media


Mountains & Plains Booksellers Celebrate In-Person Show, Return to Denver

The Mountains & Plains Independent Booksellers Assocation's annual trade show, its first in-person gathering since 2019 was a celebration of a community's resilience, as new booksellers were welcomed to the gathering. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-08 04:00:00 UTC ]
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IAC to pay $2.7 billion for parent of People, Better Homes & Gardens

The purchase of Meredith Corp.'s magazine publishing operations is expected to close by the end of the year. Continue reading at Advertising Age

[ Advertising Age | 2021-10-06 23:04:39 UTC ]
More news stories like this | News stories tagged with: #homes gardens #meredith corp #magazine publishing


Pop-Up Magazine Will Return to In-Person Events in November

Like Punxsutawney Phil and his shadow, the return of Pop-Up Magazine to live performance suggests the arrival of a new season in the world of in-person events. The publisher announced today that Pop-Up Magazine Productions would be returning to in-person production in November, with shows slated... Continue reading at AdWeek

[ AdWeek | 2021-10-05 18:51:39 UTC ]
More news stories like this | News stories tagged with: #in-person events #publisher announced


Frankfurt looks to bounce back in person

While exhibitor and visitor numbers are expected to be well down on pre-pandemic figures, a number of trade professionals have indicated to The Bookseller that they will return to the Frankfurt Book Fair. But what will the new hybrid fair look like? Continue reading at The Bookseller

[ The Bookseller | 2021-10-01 09:11:26 UTC ]
More news stories like this | News stories tagged with: #bounce back #visitor numbers #trade professionals #bookseller


Richard Charkin: Why I’m Attending Frankfurt Book Fair in Person

Richard Charkin says he misses not only those 'incessant meetings with old friends' but also that 'slightly permanent hangover.' He's headed back to Frankfurt. The post Richard Charkin: Why I’m Attending Frankfurt Book Fair in Person appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-09-28 12:19:11 UTC ]
More news stories like this | News stories tagged with: #richard charkin #headed back #frankfurt book fair


The Real Reason Anna Qu Wants You to Pay Attention to Praise

In our series “Can Writing Be Taught?” we partner with Catapult to ask their course instructors all our burning questions about the process of teaching writing. This month we’re featuring Made in China author Anna Qu, who will be leading a year-long Online Memoir Generator for writers of color... Continue reading at Electric Literature

[ Electric Literature | 2021-09-28 11:00:00 UTC ]
More news stories like this | News stories tagged with: #teaching writing #pay attention #burning questions #electric literature #memoir


In-Person National Book Awards Called Off

The National Book Foundation will not hold its planned limited in-person National Book Awards ceremony on November 17, opting once more for a virtual ceremony as new variants of the coronavirus continue to spread. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #virtual ceremony #national book foundation


Missing persons wanted

Growing up in the West Midlands, I turned my back on reading books and even visiting libraries for many years. When I start to think back to why this was happening, I realised that not seeing Asian representation within publishing and at libraries was a key factor. Continue reading at The Bookseller

[ The Bookseller | 2021-09-13 23:49:44 UTC ]
More news stories like this | News stories tagged with: #west midlands #reading books #key factor #libraries


Philip Yancey's Personal Take on Evangelicalism

Ahead of his forthcoming memoir, the popular Christian writer tells 'PW' how books by authors with a ‘healthy faith’ helped him escape fundamentalism. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-07 04:00:00 UTC ]
More news stories like this | News stories tagged with: #forthcoming memoir


PRH US pays tribute to Seyfried after death, aged 36

Penguin Random House US has paid tribute to 36-year-old vice-president Erika Seyfried, who died over the weekend.  Continue reading at The Bookseller

[ The Bookseller | 2021-08-30 18:31:43 UTC ]
More news stories like this | News stories tagged with: #pays tribute #paid tribute #penguin random house


There’s No Place Like Libraries: A Personal History of Library Use

From school libraries to big city libraries and small town ones, this is one Rioter's journey through the important libraries of her life. Continue reading at Book Riot

[ Book Riot | 2021-08-30 10:39:00 UTC ]
More news stories like this | News stories tagged with: #school libraries #personal history #small town #libraries


Revue, Twitter Test Newsletter Subscription Option Directly via Publishers’ Profiles

Twitter acquired newsletter publishing platform Revue in January, allowing it to continue to run as a stand-alone service, and the two companies began testing a way to integrate their respective platforms Thursday. Revue said in a tweet that all of its creators can begin enabling people to... Continue reading at AdWeek

[ AdWeek | 2021-08-19 22:40:00 UTC ]
More news stories like this | News stories tagged with: #publishing platform


Christians Test Their Spiritual Personality

Religion publishers find tests such as the Enneagram are big with believers who seek self-awareness. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-10 04:00:00 UTC ]
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How Binc's Personal Touch Helped These Bookstores

The owners of five indie bookstores express their appreciation for the financial assistance, as well as information and resources provided by Binc. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-06 04:00:00 UTC ]
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Bouchercon Calls Off In-Person Convention

Due to the rapid spread of the Delta variant, this year's Bouchercon, the annual mystery fiction convention that was to be held live this August in New Orleans, has been canceled. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-05 04:00:00 UTC ]
More news stories like this | News stories tagged with: #rapid spread #delta variant