Twitter: Programmatic Pays More When It's 'Personal'

Twitter’s mobile ad exchange has found that publishers make a lot more money if they just get more personal. Instead of holding an open auction for every bit of ad space, app publishers should forge special relationships with some buyers to ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2015-08-11 00:00:00 UTC ]
News tagged with: #publishers make #ad space #app publishers

Other Publishing stories related to: 'Twitter: Programmatic Pays More When It's 'Personal''


Indigo won't pay ransom for stolen employee data

Canada's largest bookstore chain says it won't pay ransom to the online group claiming responsibility for the cyberattack that stole at least some personal data of current and former employees of Indigo Books & Music, and which likely caused... Continue reading at CBC

[ CBC | 2023-03-02 02:09:18 UTC ]
More news stories like this | News stories tagged with: #personal data #bookstore chain


ALA's First In-Person LibLearnX Is Underway in New Orleans

The show, which replaces the now-defunct ALA Midwinter Meeting, is set to run through January 30 at the Ernest N. Morial Convention Center in New Orleans, and will feature a diverse slate of workshops, panels, and programs; a main speaker program; and an exhibit hall. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-27 05:00:00 UTC ]
More news stories like this | News stories tagged with: #in-person liblearnx #exhibit hall


Twitter is reportedly struggling to break even as advertisers continue to flee

Twitter’s ad business is reeling, with its daily revenue reportedly falling by 40 percent from a year ago. According to The Information, over 500 of the company’s top advertisers have paused spending on the platform since Elon Musk’s October takeover. Despite that, Twitter is still attracting... Continue reading at Engadget

[ Engadget | 2023-01-18 18:54:25 UTC ]
More news stories like this | News stories tagged with: #ad business #paying $1 #usa today #conde nast


The 2023 Digiday Publishing Summit Preview: How publisher needs and programmatic trends are shaping revenue, data and media

Presented by Rise Join a panel led by editor-in-chief Jim Cooper as Digiday and Rise kick off 2023 with a special preview of the upcoming Digiday Publishing Summit. As our editors prepare to put a lens on revenue, data and editorial strategies at the Vail summit this March, RSVP to save your... Continue reading at Digiday

[ Digiday | 2023-01-05 15:47:27 UTC ]
More news stories like this | News stories tagged with: #publishing summit


“I Am Here to Mourn a Writer Who Has Become Part of My Personal Canon.” On the Short Stories of Naira Kuzmich

Naira Kuzmich died in 2017, at age 29 from lung cancer, but her posthumous short story collection, In Everything I See Your Hand, was only recently brought to fruition by University of New Orleans Press (June 2022). The included stories were widely published in literary journals and one was... Continue reading at Literrary Hub

[ Literrary Hub | 2022-12-22 09:53:38 UTC ]
More news stories like this | News stories tagged with: #personal canon #lung cancer #widely published #literary journals #short stories


After Further Revue, Twitter to Shut Down Newsletter Publishing Platform Jan. 18

Twitter is shutting down Revue, the newsletter publishing platform it acquired in January 2021. Revue founder Martijn de Kuijper said in a post on the company's website that the platform will shut down Jan. 18 and all data will be deleted, adding, "This has been a hard decision because we know... Continue reading at AdWeek

[ AdWeek | 2022-12-14 23:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing platform


Struggling authors know writing is a rich person’s hobby | Letters

Stephen Carver, Guinevere Glasfurd, Brian Needham and Jo McMillan respond to Joanne Harris’s article about horribly low pay in the publishing worldRegarding Joanne Harris’s article (Horribly low pay is pushing out my fellow authors – and yes, that really does matter, 7 December), I guess I’m a... Continue reading at The Guardian

[ The Guardian | 2022-12-11 17:07:25 UTC ]
More news stories like this | News stories tagged with: #joanne harris #fellow authors #ve published #mainstream publishers #day job #academic publishing #anthology


LibLearnX Set to Debut In-Person Event In New Orleans

The library community is set to gather for the first-ever in-person edition of the ALA’s nascent winter event, LibLearnX: The Library Learning Experience, set for January 27–30, 2023, at the Ernest N. Morial Convention Center in New Orleans. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-09 05:00:00 UTC ]
More news stories like this | News stories tagged with: #library community #in-person edition


LibLearnX Set to Debut In-Person Event in New Orleans

The library community is set to gather for the first-ever in-person edition of the ALA’s nascent winter event, LibLearnX: The Library Learning Experience, set for January 27–30, 2023, at the Ernest N. Morial Convention Center in New Orleans. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-09 05:00:00 UTC ]
More news stories like this | News stories tagged with: #library community #in-person edition


The Morning After: Apple has ‘fully resumed’ advertising on Twitter, according to Elon Musk

According to Elon Musk, Apple has “fully resumed” advertising on Twitter. The billionaire made the comment during a Twitter Spaces conversation he broadcast from his private plane on Saturday evening. On November 28th, Musk claimed Apple had “mostly stopped advertising on Twitter” and threatened... Continue reading at Engadget

[ Engadget | 2022-12-05 12:15:07 UTC ]
More news stories like this | News stories tagged with: #charging case #launch event #formally announce #engadget podcast #viable alternative #kindle scribe #hive social #kindle


Engadget Podcast: Kindle Scribe review and the rise of Twitter clones

Finally, a Kindle you can write on! This week, we dive into Cherlynn’s review of the Kindle Scribe, Amazon’s first e-reader that can also capture handwritten notes. The hardware is great, but as usual, Amazon’s software feels half-baked. Also, Devindra and Cherlynn discuss the rise of new... Continue reading at Engadget

[ Engadget | 2022-12-02 13:30:56 UTC ]
More news stories like this | News stories tagged with: #devindra hardawarproducer #cherlynn low #engadget podcast #hive social #podcast app #engadget news #ben ellmanmusic #dale north #brienlivestream producers #luke brooks #kindle


Elon Musk never cared if Twitter was a business failure – he wants a political win | Richard Seymour

The social platform’s new billionaire owner wants to rebalance information ecologies in favour of the rightWhy bother reinstating Donald Trump’s Twitter account? Twitter owner Elon Musk, having said that no such decisions would be made until a content moderation council was established, made the... Continue reading at The Guardian

[ The Guardian | 2022-11-22 14:09:26 UTC ]
More news stories like this | News stories tagged with: #social platform #kanye west #precarious position #political activist


What happens to Substack if Elon Musk ruins Twitter?

While some of the most popular writers on the publishing platform were able to convert their sizable Twitter following into newsletter subscriptions, a huge Twitter presence isn’t necessarily a prerequisite for Substack success. In just a few weeks, Elon Musk has created a number of questions... Continue reading at Fast Company

[ Fast Company | 2022-11-18 05:00:00 UTC ]
More news stories like this | News stories tagged with: #elon musk #media businesses #publishing platform


Chris Dore resigns as editor-in-chief of the Australian blaming ‘personal health issues’

Dore tells staff he is ‘exhausted’ and is leaving News Corp Australia to ‘concentrate on restoring my health’Get our morning and afternoon news emails, free app or daily news podcastThe editor-in-chief of the Australian, Chris Dore, has resigned suddenly, citing “personal health issues”.The... Continue reading at The Guardian

[ The Guardian | 2022-11-16 07:28:50 UTC ]
More news stories like this | News stories tagged with: #chris dore #company declined #free app #news corp


HarperCollins union workers go on strike over pay ‘for as long as it takes’

Workers at the only ‘big four’ publisher to have a union authorize indefinite strike over low wages and diversityStephanie Guerdan started working in the children’s book department of HarperCollins Publishers six years ago. It was a dream job – just not a dream paycheck. The $33,500-a-year... Continue reading at The Guardian

[ The Guardian | 2022-11-10 18:03:45 UTC ]
More news stories like this | News stories tagged with: #harpercollins publishers #dream job #low pay #indefinite strike #livable wage #publishing houses #harpercollins #children’s book


The Guardian view on Elon Musk’s Twitter takeover: the unfulfilled promises pile up | Editorial

The world’s richest man promises more than he has delivered. His social network purchase is likely to go the same wayElon Musk is a fan of the science fiction writer Isaac Asimov. When his spacecraft company SpaceX successfully sent its Falcon Heavy rocket payload into orbit around the sun in... Continue reading at The Guardian

[ The Guardian | 2022-11-01 18:50:19 UTC ]
More news stories like this | News stories tagged with: #digital copy #classic work #foundation trilogy #human life #science fiction


Regionals Update: MIBA Numbers Up, SIBA and NAIBA Move to In-Person Show

Several regionals are sharing good news with their memberships: while MIBA reports that its membership numbers are skyrocketing, SIBA announced that it will hold a joint show with NAIBA in-person in August, 2023. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-28 04:00:00 UTC ]
More news stories like this | News stories tagged with: #in-person show


Digiday+ Research: Direct-sold ads lose favor with publishers, while programmatic ads make gains

In surveys spanning from Q1 to Q3, Digiday+ Research found a difference growing between how publishers make money from direct-sold ads and programmatic ads. Continue reading at Digiday

[ Digiday | 2022-10-17 04:01:00 UTC ]
More news stories like this | News stories tagged with: #digiday+ research #programmatic ads #publishers make


Bloomberg Media Is Shutting Off Its Open-Market Programmatic Advertising

The business news publisher Bloomberg Media will stop serving open-market third-party programmatic display advertising on both its website and mobile app, beginning Jan. 1, 2023, according to chief executive officer Scott Havens. The publisher will also discontinue its use of vendors whose... Continue reading at AdWeek

[ AdWeek | 2022-10-11 09:54:39 UTC ]
More news stories like this | News stories tagged with: #bloomberg media #mobile app #news publisher


SPX Returns to In-Person Comics Festival

SPX, aka the Small Press Expo, held September 17-18 at the Marriott Hotel in Bethesda Md., returned as an in-person event after two years as a virtual show during the Covid pandemic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-21 04:00:00 UTC ]
More news stories like this | News stories tagged with: #in-person event #covid pandemic #small press