Twitter: Programmatic Pays More When It's 'Personal'

Twitter’s mobile ad exchange has found that publishers make a lot more money if they just get more personal. Instead of holding an open auction for every bit of ad space, app publishers should forge special relationships with some buyers to ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2015-08-11 00:00:00 UTC ]
News tagged with: #publishers make #ad space #app publishers

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Amazon Kindle vs. Kindle Paperwhite: Should you pay more for your e-reader?

Getting an e-reader can do wonders for bookworms struggling with library management. (Physical space is a finite and precious resource, as we all found out during the pandemic.) You don’t even have to spend that much either, as today’s entry-level options pack a slew of features. Case in... Continue reading at PC World

[ PC World | 2022-09-13 15:01:41 UTC ]
More news stories like this | News stories tagged with: #front light #front lights #battery life #voracious readers #signature edition #audiobook #kindle


Journalists at rightwing Daily Express set to strike over pay

Staff from newspaper that rails against ‘militant trade unions’ will join sister outlets in striking on FridayThe Daily Express has repeatedly warned its readers that “militant trade unions” are bringing Britain to its knees – but this week many of the newspaper’s own staff will go on strike in... Continue reading at The Guardian

[ The Guardian | 2022-08-21 16:41:06 UTC ]
More news stories like this | News stories tagged with: #low pay #daily mirror #local newspapers #news outlets #publishing giant


Meta to Stop Paying U.S. Publishers for News Content

Facebook's parent company Meta is telling its U.S. publishing partners that the company will no longer pay for news content that aggregates on Facebook's news tab. Facebook's News Tab and Bulletin newsletters will be put on the back burner as Meta moves forward with investing in AI-based video... Continue reading at AdWeek

[ AdWeek | 2022-07-29 17:11:09 UTC ]
More news stories like this | News stories tagged with: #news publishers #news content #publishing partners


Twitter Users Emasculate Josh Hawley's Upcoming Book On 'Manhood'

One person joked that he was pretty sure the Missouri Senator's book would "fall well short of expectations." Continue reading at HuffPost

[ HuffPost | 2022-07-28 23:29:02 UTC ]
More news stories like this | News stories tagged with: #upcoming book


Reach warns on ad slowdown and 40% drop in programmatic yields

National and regional news publisher says Ukraine war coverage is turning off brands. Continue reading at Media Week

[ Media Week | 2022-07-26 10:13:19 UTC ]
More news stories like this | News stories tagged with: #news publisher


Returning to In-Person Book Fairs Cited in Scholastic’s Q4 Report

The largest children's book and educational publisher sees continued growth in its own school-based book fairs, and revenue-per-fair. The post Returning to In-Person Book Fairs Cited in Scholastic’s Q4 Report appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-07-22 00:30:36 UTC ]
More news stories like this | News stories tagged with: #largest children #children's book


ALA Annual Conference Has Busy In-Person Return

The American Library Association held its first in-person annual conference since 2019 in Washington, D.C., beginning on June 23, and with today and tomorrow still to come, the show's return is getting solid reviews. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-27 04:00:00 UTC ]
More news stories like this | News stories tagged with: #solid reviews #library association


Toronto Comic Arts Festival Makes In-Person Return

After a three year hiatus due to the pandemic, the Toronto Comic Arts Festival, held June 17-19, welcomed in-person artists and fans to the Toronto Reference Library for an international presentation of new titles and artists. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-23 04:00:00 UTC ]
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ALA 2022: Washington, D.C., to Host the First In-Person ALA Annual Conference Since 2019

After two years of virtual events, the 2022 ALA Annual Conference is set for Thursday–Tuesday, June 23–28 at the Washington, D.C., Convention Center. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-10 04:00:00 UTC ]
More news stories like this | News stories tagged with: #virtual events #convention center


Licensing Expo Returns in Person

Interest in publishing as a core category within licensed consumer products programs remains strong, as was evident from a walk through the aisles of Licensing Expo, which ran May 24–26 in Las Vegas. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #licensing expo #las vegas


Kellyanne Conway Accuses George Conway Of Cheating On Her — With Twitter

Donald Trump's former White House adviser admits in her new memoir that she had a hard time competing with her husband's "new fling." Continue reading at HuffPost

[ HuffPost | 2022-05-19 20:47:28 UTC ]
More news stories like this | News stories tagged with: #memoir


Cultural Personality of the Year: Abdullah Al-Ghathami

For his work in 'cultural criticism, women’s studies, and critical thinking,' Abdullah Al-Ghathami is the Sheikh Zayed Book Award's honoree. The post Cultural Personality of the Year: Abdullah Al-Ghathami appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-05-19 09:15:44 UTC ]
More news stories like this | News stories tagged with: #cultural personality #cultural criticism #critical thinking #zayed book


Thin-skinned Jordan Peterson is wrong about everything but right about Twitter | Arwa Mahdawi

The academic has quit the platform in a huff after he was criticised for calling the Sports Illustrated swimsuit model Yumi Nu ‘not beautiful’Jordan Peterson is an academic, an internet personality, and a big fan of beef. A man of many accomplishments, he’s most famous for writing a bestselling... Continue reading at The Guardian

[ The Guardian | 2022-05-17 16:58:34 UTC ]
More news stories like this | News stories tagged with: #jordan peterson #big fan #bestselling book


Adapting to Changes in Pay-per-Click Advertising

In this panel—scheduled for May 24, 3–4 p.m. ET, and moderated by Carlyn Robertson, marketing lead at BookBub—book marketing experts will discuss what’s changed in the world of digital advertising in the past year. Topics of discussion include how marketers can adapt as major ad platforms and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
More news stories like this | News stories tagged with: #panel—scheduled #digital advertising


Jerusalem International Book Forum: In-Person Again

Having been staged only once in its evolved form, Jerusalem's International Book Forum is back in full production. The post Jerusalem International Book Forum: In-Person Again appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-05-16 02:52:59 UTC ]
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Danyel Smith’s ‘Very Personal History’ gives Black women of pop music their due

In this Washington Post Live conversation from May 4, author Danyel Smith explains why she wanted to give Black women their due in “Shine Bright: A Very Personal History of Black Women in Pop.” Continue reading at The Washington Post

[ The Washington Post | 2022-05-10 10:00:00 UTC ]
More news stories like this | News stories tagged with: #pop music #danyel smith #personal history #black women #shine bright


Medieval Scholars Spar on a Modern Battlefield: Twitter

An online fracas over a book review is the latest blowup in a field that has been roiled in recent years with acrimonious debate over race. Continue reading at The New York Times

[ The New York Times | 2022-05-07 02:32:24 UTC ]
More news stories like this | News stories tagged with: #book review


Rep. Lauren Boebert Says She Wrote A Book And Twitter Users Are Absolutely Baffled

The far-right lawmaker's history of botching both spelling and facts has many wondering just what's in her book. Continue reading at The Huffington Post

[ The Huffington Post | 2022-05-05 09:16:38 UTC ]
More news stories like this | News stories tagged with: #lauren boebert #twitter users


Best Mystery Writers Honored at In-Person Edgars Ceremony

The mood was celebratory as mystery publishers and authors honored the best in the genre, live and in-person, for the first time since 2019 at a ceremony last night at New York Marriott Marquis Times Square. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-29 04:00:00 UTC ]
More news stories like this | News stories tagged with: #mystery publishers


Jennifer Egan: ‘Twitter doesn’t make me feel optimistic about human nature’

The Pulitzer prize-winning author discusses her follow up to A Visit from the Goon Squad and how imagining a new technology set her writing freeWhen Jennifer Egan bought her house in Brooklyn 20 years ago, it had been on the market for eight months. The owners were an elderly couple, and the... Continue reading at The Guardian

[ The Guardian | 2022-04-16 08:00:03 UTC ]
More news stories like this | News stories tagged with: #jennifer egan #feel optimistic #human nature #goon squad #human beings #prize-winning author