Twitter: Programmatic Pays More When It's 'Personal'

Twitter’s mobile ad exchange has found that publishers make a lot more money if they just get more personal. Instead of holding an open auction for every bit of ad space, app publishers should forge special relationships with some buyers to ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2015-08-11 00:00:00 UTC ]
News tagged with: #publishers make #ad space #app publishers

Other Publishing stories related to: 'Twitter: Programmatic Pays More When It's 'Personal''


Duchess Goldblatt Is a Riddle, Wrapped in a Mystery, Inside a Twitter Account

“Becoming Duchess Goldblatt” is a memoir by the writer behind a beloved fictional character whose fans include Lyle Lovett and Celeste Ng. Continue reading at The New York Times

[ The New York Times | 2020-07-01 14:20:37 UTC ]
More news stories like this | News stories tagged with: #duchess goldblatt #twitter account #celeste ng #memoir


CNN personality to headline Nashville entrepreneurship conference

CNN viewers will see a familiar face at this year’s 36|86 Entrepreneurship Festival. Cable news host and Reform Alliance CEO Van Jones will headline the annual conference put on by Launch Tennessee, according to a news release.  Other notable speakers include Nashville entrepreneur Marcus... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-06-24 17:39:29 UTC ]
More news stories like this | News stories tagged with: #familiar face #news release


How The Local’s Nine News Sites Tweaked Their Way to 11,000 New Paying Members During the Pandemic

Digital publisher The Local quickly became a focal point for English speakers across Europe when cases of the coronavirus were Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-06-17 19:30:22 UTC ]
More news stories like this | News stories tagged with: #focal point #digital publisher


Publishing ‘treats pay like a dirty word’, say industry staffers

Publishing staffers have spoken out on low pay and poor transparency on salaries in the industry.   Continue reading at The Bookseller

[ The Bookseller | 2020-06-17 02:56:57 UTC ]
More news stories like this | News stories tagged with: #dirty word #low pay


Indie bookstore Tattered Cover thinks speaking out is “a slippery slope.” Twitter does not agree.

On Saturday, Denver’s beloved independent bookstore Tattered Cover released a statement “about recent events,” asserting their support for Black Lives Matter, but also defending their silence and explaining that to align the bookstore with any “public debate” is a “slippery slope.” Bookstore... Continue reading at Literrary Hub

[ Literrary Hub | 2020-06-08 13:56:08 UTC ]
More news stories like this | News stories tagged with: #recent events #public debate #independent bookstore #bookstore


Personal Space: Matt Ortile on Grindr, Sex, and Decolonization

On this episode of Personal Space: The Memoir Show, Sari Botton interviews Matt Ortile, author of the memoir The Groom Will Keep His Name: And Other Vows I’ve Made About Race, Resistance and Romance, published by Bold Type Books. Ortile writes about owning his identity as a gay,... Continue reading at Literrary Hub

[ Literrary Hub | 2020-06-01 20:04:21 UTC ]
More news stories like this | News stories tagged with: #memoir show #personal space #ve made #memoir


Brit Bennett’s ‘The Vanishing Half’ is a fierce examination of passing and the price people pay for a new identity

In Bennett’s second novel, the life choices of twin sisters echo across generations. Continue reading at The Washington Post

[ The Washington Post | 2020-06-01 09:11:24 UTC ]
More news stories like this | News stories tagged with: #brit bennett #vanishing half #life choices


Our Personalized Quarantine Book Recommendations, Round 10

At the beginning of our now apparently unending isolation, we put out a call asking that those of you who need something good to read in this trying, frightening time, might send us a few of your favorite books (and other things) so we could recommend a good book for you to read. And turns out... Continue reading at Literrary Hub

[ Literrary Hub | 2020-05-29 08:49:57 UTC ]
More news stories like this | News stories tagged with: #frightening time #good book


In an age of cancellations and quarantine, people are turning to Twitter for connections — and premium content

Each year around this time, digital publishers and tech platforms announce their content plans for the year ahead. These annual upfront and NewFronts pitches are a bid to partner with agencies and advertisers to reassemble audiences across the ever-changing video landscape. That process will... Continue reading at Digiday

[ Digiday | 2020-05-28 01:23:59 UTC ]
More news stories like this | News stories tagged with: #year ahead #premium content #digital publishers


UK employers to pay 25% of furloughed wages

Employers will have to pay 25% of furloughed staff wages from August as the Treasury starts to reduce state provision, it has been reported. Continue reading at The Bookseller

[ The Bookseller | 2020-05-26 01:52:55 UTC ]
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Our Personalized Quarantine Book Recommendations, Round 9

At the beginning of our now apparently unending isolation, we put out a call asking that those of you who need something good to read in this trying, frightening time, might send us a few of your favorite books (and other things) so we could recommend a good book for you to read. And turns out... Continue reading at Literrary Hub

[ Literrary Hub | 2020-05-22 08:49:49 UTC ]
More news stories like this | News stories tagged with: #frightening time #good book


Indie Success: Where Personal And Political Collide

Thompson spoke with 'PW' about the impetus for the book, today’s widening sci-fi landscape, and her work as an activist and advocate. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-22 04:00:00 UTC ]
More news stories like this | News stories tagged with: #indie success


Personal Space: Stephanie Danler Never Thought She Would Write This Memoir

On this episode of Personal Space: The Memoir Show, Sari Botton interviews Stephanie Danler, author of the 2016 bestselling novel Sweetbitter, and now the memoir Stray, just published by Knopf. In the book, Danler poignantly tackles a variety of issues, including: the destructive nature of... Continue reading at Literrary Hub

[ Literrary Hub | 2020-05-21 17:00:57 UTC ]
More news stories like this | News stories tagged with: #memoir show #memoir stray #personal space #stephanie danler #memoir


Our Personalized Quarantine Book Recommendations, Round 8

At the beginning of our now apparently unending isolation, we put out a call asking that those of you who need something good to read in this trying, frightening time, might send us a few of your favorite books (and other things) so we could recommend a good book for you to read. And turns out... Continue reading at Literrary Hub

[ Literrary Hub | 2020-05-15 08:49:32 UTC ]
More news stories like this | News stories tagged with: #frightening time #good book


Personal Space: Maggie Downs Thought No One Wanted to Read About Grief

On this episode of Personal Space: The Memoir Show, Sari Botton interviews Maggie Downs, author of the memoir and travelogue, Braver Than You Think: Around the World On the Trip of My (Mother’s) Lifetime about the year she spent traveling around the world, fulfilling many of her mother’s unmet... Continue reading at Literrary Hub

[ Literrary Hub | 2020-05-11 18:38:48 UTC ]
More news stories like this | News stories tagged with: #memoir show #personal space #spent traveling #memoir


Our Personalized Quarantine Book Recommendations, Round 7

At the beginning of our now apparently unending isolation, we put out a call asking that those of you who need something good to read in this trying, frightening time, might send us a few of your favorite books (and other things) so we could recommend a good book for you to read. And turns out... Continue reading at Literrary Hub

[ Literrary Hub | 2020-05-08 08:51:39 UTC ]
More news stories like this | News stories tagged with: #frightening time #good book


2020 AP Stylebook changes: person-first language, and the great ‘pled’ debate

The release of a new print edition of the Associated Press Stylebook has always been a highlight of many editors’ May, especially when it is accompanied by a session at the national conference of ACES: The Society for Editing, when AP editors announce the major changes. This year was a little... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-05-06 16:00:05 UTC ]
More news stories like this | News stories tagged with: #national conference


Intimate portraits piece together the puzzle of Natalie Wood, the person and mother

Natalie Wood's daughter, actress Natasha Gregson Wagner, has written a memoir of life with the legend and produced an HBO documentary about her career. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-05-05 15:00:49 UTC ]
More news stories like this | News stories tagged with: #memoir


Our Personalized Quarantine Book Recommendations, Round 6

At the beginning of our now apparently unending isolation, we put out a call asking that those of you who need something good to read in this trying, frightening time, might send us a few of your favorite books (and other things) so we could recommend a good book for you to read. And turns […] Continue reading at Literrary Hub

[ Literrary Hub | 2020-05-01 08:49:36 UTC ]
More news stories like this | News stories tagged with: #frightening time #good book