Nielsen and rivals are challenged by homes that only stream to mobile devices, which are growing fast but not included in big data sets. Continue reading at 'Advertising Age'
[ Advertising Age | 2023-03-27 14:00:00 UTC ]
News tagged with:
#tv measurement
#mobile devices
#growing fast
#nielsen
Marketers interested in buying targeted video advertising on Facebook and Instagram based on television viewership and publisher data can now do so through TubeMogul, a programmatic advertising platform. Emeryville, Calif.-based TubeMogul's new integration with Facebook allows a brand to hit a... Continue reading at AdWeek
[ AdWeek | 2016-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marketing budget
#publisher side
Channel 4 has commissioned a TV series based on Joe Wicks’ bestselling cookery and fitness title Lean in 15 (Bluebird). Continue reading at The Bookseller
[ The Bookseller | 2016-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#joe wicks
In a last-ditch effort to strike a deal before the start of the new baseball season, Time Warner Cable has once again sweetened an offer to other pay-TV providers in hopes of winning wider carriage for the Dodgers' TV channel in Southern California.But there still are no takers — increasing the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#last-ditch effort
#pay-tv providers
#southern california
Looking to handle international as well as domestic content, the newly formed Radius Book Group offers to do it for you — for an as-yet unspecified price. The post Radius Book Group: International Self-Publishing for Those Who Would Rather Not appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-29 00:00:00 UTC ]
More news stories like this |
The Today presenter spurns social media, could live without television ‘except Mastermind’ but does read books on a iPad (albeit balanced on a lectern)It will come as no surprise to his millions of devoted listeners that the veteran BBC broadcaster John Humphrys despises Twitter, doesn’t do... Continue reading at The Guardian
[ The Guardian | 2016-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#read books
#worth watching
#complete works
#advance copy
Sony's first PlayStation TV show landed with a bit of a thud. Based on the comic book series by Brian Michael Bendis, Powers struggled to stand out against its superhero peers, especially those on rival streaming networks. The show does have a follow... Continue reading at Engadget
[ Engadget | 2016-03-25 00:00:00 UTC ]
More news stories like this |
With revenue above $182 million in 2015, the Quarto Group occupies a rare spot in today’s increasingly consolidated publishing world: a publicly traded independent company with size and scale. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#quarto group
#$182 million
Facebook has developed a technology that will allow publishers to broadcast TV-quality live video on the platform, according to sources. Whereas before Facebook live video only required a smartphone or tablet to record content, now top publishers like TV networks will be able to stream content... Continue reading at Digiday
[ Digiday | 2016-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook appeared
#top publishers
#tv networks
Specs Steve Hasker Current gig Global president and COO, Nielsen Previous gig Global president, Nielsen Age 46 Adweek: What are you tackling in the new position? Steve Hasker: Two things. One is the translation of total audience [measurement], which is now implemented into the new state of... Continue reading at AdWeek
[ AdWeek | 2016-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#single day
#valuable audience
#audience size
#good thing
#adweek magazine
Chop blocks are history, longer extra-point kicks are permanent, and the definition of a horse-collar tackle has been expanded. Those were among the changes to NFL rules adopted by teams Tuesday on the second full day of the league’s three-day annual meetings. See more of our top stories on... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#full day
#top stories
The show featured new superhero series from Marvel and Valiant, an Andre the Giant graphic bio from Lion Forge, new exhibitors Viz and Crunchyroll. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#show featured
#superhero series
#lion forge
First spate of staff changes since October NTVB acquisition gives the brand a new president, publisher, and editorial director with a print redesign set to debut in June. The post TV Guide Names New Leadership Ahead of Redesign appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-03-22 00:00:00 UTC ]
More news stories like this |
HarperCollins has acquired Marcus at Home, the new cookbook from celebrity chef Marcus Wareing. Continue reading at The Bookseller
[ The Bookseller | 2016-03-17 00:00:00 UTC ]
More news stories like this |
Amazon has begun to broadcast video clips in its warehouses showing employees being fired for theft, Bloomberg has reported. Continue reading at The Bookseller
[ The Bookseller | 2016-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tv screens
If you visit Playboy.com between now and St. Patrick's Day (March 17), you'll see ads for Tullamore D.E.W., the blended Irish whiskey. Then, if you jump onto Instagram, you'll be retargeted with a 30-second video commercial from the same marketer. Such retargeting isn't at all new, but... Continue reading at AdWeek
[ AdWeek | 2016-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#months ahead
#native advertising
#social giant
#social platform
The ways in which audiences—and advertisers—interact with magazine brands are changing, and engagement and affinity are key. The post BPA Aims to Measure Print Engagement with New “Shoppability” Report appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine brands
These days, it's rare for any publication to double down on print. But that's just what Bloomberg Pursuits magazine is doing, increasing in frequency to six times a year, starting with its March issue.The magazine, which focuses on "intelligent luxury" and goes out to subscribers of the... Continue reading at Advertising Age
[ Advertising Age | 2016-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#biannual magazine
#bloomberg tv
#march issue
[Sponsored Content] Publishers can benefit from the shift in advertising from TV to online video. The post Can TV Bring Salvation to Magazine Media? appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine media
#online video
Epic novel, whose length has long discouraged readers, has made it on to the Bookseller’s top 50 after the BBC’s acclaimed new adaptationBritain is racing to address the fact that only 4% of Britons have read War and Peace, with Leo Tolstoy’s doorstopping epic entering the UK’s book charts for... Continue reading at The Guardian
[ The Guardian | 2016-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bestseller list
#nielsen bookscan
#records began
#total sales
#combined sales
Oxford University Press author Naomi S. Baron of American University talks about findings from her survey of students' fondness for print books. The post Researching Students’ Preference for Print: Cost and Smell. appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print books