Nielsen and rivals are challenged by homes that only stream to mobile devices, which are growing fast but not included in big data sets. Continue reading at 'Advertising Age'
[ Advertising Age | 2023-03-27 14:00:00 UTC ]
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TV lovers who tweet can have real-time and potentially very profitable benefits for shows and advertisers, according to newly updated research from Twitter. The TVxTwitter Playbook features research from Twitter compiled using its own internal data as well as data from Nielsen and others. ... Continue reading at AdWeek
[ AdWeek | 2015-09-21 00:00:00 UTC ]
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Michael Bloomberg, the publishing mogul and former New York City mayor, will pump $4.5 million into L.A.'s nonprofit arts scene over the coming two years, as part of a national initiative by his Bloomberg Philanthropies to help small and mid-size arts organizations. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-09-19 00:00:00 UTC ]
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Time Warner Cable will be televising Friday night's nonleague game between Gardena Serra and host Narbonne. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-09-15 00:00:00 UTC ]
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Novelist Robert Harris has said that developing dedicated TV books programming is one of the ways in which the BBC can fight back against funding cuts. Continue reading at The Bookseller
[ The Bookseller | 2015-09-11 00:00:00 UTC ]
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Regional newspaper publisher extends trial of AdSmart targeted television advertising serviceJohnston Press is seeking to bolster revenues striking a three-year regional advertising deal with Sky to sell targeted TV ad slots to clients.The regional newspaper publisher started a trial to use... Continue reading at The Guardian
[ The Guardian | 2015-09-10 00:00:00 UTC ]
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Media General Inc said it would buy diversified media company Meredith Corp for about $2.34 billion to create the third-largest local TV station owner in the United States. The deal marks Media General's return to the print business, after ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-09-08 00:00:00 UTC ]
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You all read a lot of books this summer? How do we know? Because we asked and you answered. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-04 00:00:00 UTC ]
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#pw asks
As the digital media and advertising industries come to grips with the rise of ad blocking, so is one of the industry's more prominent organizing bodies.A month before Apple revealed in June that later this year it would enable ad blocking on its mobile Safari browser, the Interactive... Continue reading at Advertising Age
[ Advertising Age | 2015-09-04 00:00:00 UTC ]
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Describe your role I have an unusual role in that I am a publicist and an editor, two jobs in one. As well as putting together PR campaigns, I also commission fiction for the Orion Fiction list and am looking for crime, speculative and reading group fiction for the commercial and... Continue reading at The Bookseller
[ The Bookseller | 2015-09-03 00:00:00 UTC ]
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Name 3 things you are looking for in my CV - Clear and structured career history - Demonstration of how your knowledge, skills and experience are relevant for the role - Accuracy – no typos! I Love Taylor & Francis - how can I get that across without acting like a super-fan? Continue reading at The Bookseller
[ The Bookseller | 2015-08-21 00:00:00 UTC ]
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Holtzbrinck Publishing Group has reorganised its management structure following the formation of Springer Nature earlier this year, with Macmillan's John Sargent assuming the role of HPG's executive vice president, reporting to group c.e.o. Stefan von Holtzbrinck. Springer Nature chief... Continue reading at The Bookseller
[ The Bookseller | 2015-08-12 00:00:00 UTC ]
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Publishing group Pearson says it has agreed to sell its 50% stake in the Economist Group for £469m. Continue reading at BBC News
[ BBC News | 2015-08-12 00:00:00 UTC ]
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Existing shareholder Exor increases its holding from 4.7% to 43.4% to become the largest single shareholder in the publishing groupPearson has sold its 50% stake in the Economist Group, publisher of the Economist newspaper, to existing shareholders for £469m in cash.The deal, a fait accompli... Continue reading at The Guardian
[ The Guardian | 2015-08-12 00:00:00 UTC ]
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Can an online ‘safe space’ be both selective and preoccupied with inclusivity? That’s a question that Binders Full of Women Writers is trying to sort out after a member published an article about the Facebook groupThe first rule of Binders Full of Women Writers is: you do not talk about Binders... Continue reading at The Guardian
[ The Guardian | 2015-08-05 00:00:00 UTC ]
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Liverpool city council is preparing to hand over five libraries to local community groups to run, according to the Liverpool Echo. Continue reading at The Bookseller
[ The Bookseller | 2015-08-04 00:00:00 UTC ]
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Barnes & Noble has completed the separation of its retail operation from its college business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-03 00:00:00 UTC ]
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Describe Your Role My role is mostly about providing data analysis and insights to the global Taylor & Francis journals business on areas such as Impact Factors, market position, usage data and marketing campaigns. I also run training on a range of tools and provide advice to editors and... Continue reading at The Bookseller
[ The Bookseller | 2015-08-01 00:00:00 UTC ]
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'Dancing Through Life' chronicles Candace Cameron Bure's experience on 'Dancing with the Stars' while the actress explores her Christian faith. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-31 00:00:00 UTC ]
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Programmatic is one element of an ever-changing advertising landscape, but its impact can't be overstated. At its core are data-driven efficiencies and audience activation and it has captured brand interest as a key marketing strategy while both publishers and agencies overhaul their own... Continue reading at Folio Magazine
[ Folio Magazine | 2015-07-29 00:00:00 UTC ]
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Ed Greenwood, best known as the bearded creator of the Forgotten Realms universe for Dungeons and Dragons, is launching an unconventional publishing group of his own, called The Ed Greenwood Group (TEGG). Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-28 00:00:00 UTC ]
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