Bon Appétit’s "Hot 10" list of the best new restaurants in the country began as a typical magazine feature when it made its debut in BA's September restaurants issue in 2009. The following year, the magazine threw a party to honor and celebrate the restaurants, inviting them to New York to cook for an audience of editors and other VIPs. Every year that followed, the event expanded to include a wider audience, mostly comprised of Condé Nast editors, sales and marketing clients and other friends of the brand. In 2015, the magazine decided to sell 100 tickets to the event. They sold out within minutes. “We realized that we might have something there,” says Bree McKenney, head of marketing for Condé Nast's lifestyle division. “So the following year we pivoted the event from being exclusively for insiders to consumer facing. We knew that the experiential strategy would be a great way for our audience to touch and feel and taste what they love about the brand.” Ticket sales have since grown tenfold for what is now a weekend-long event, featuring sit-down meals and cooking classes with the hosts featured in Bon Appétit's popular videos and passes to Saturday night's "Hot 10 Party" ranging from $199 to $499. Bon Appétit expects more than 3,000 people to attend four days of eating, drinking, cooking this October in what’s evolved into "BA’s Best Weekend Ever." Driving the brand At a time when any site can throw together a listicle and hope that it goes viral, legacy print... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-09-27 19:55:46 UTC ]
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From finding the diary at an estate sale in the Midwest to crafting it into fiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-24 04:00:00 UTC ]
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Consumer Reports filed a complaint with the Federal Trade Commission after finding that 8 out of 31 test accounts lacked the ability to turn off facial recognition. Updated 5/20 7:30 p.m. PST with Facebook comment.Read Full Story Continue reading at Fast Company
[ Fast Company | 2019-05-20 18:15:48 UTC ]
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The most dangerous places on the planet exert an irresistible pull on Lynsey Addario, and the Pulitzer Prize-winning photojournalist has never shied away from shining a spotlight on victims of war and oppression despite the peril it puts her in. ... Continue reading at CBC
[ CBC | 2019-05-20 08:00:00 UTC ]
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Eyeing the success Facebook and Instagram have had in raking in ad revenue from direct-to-consumer brands, YouTube is plotting its own approach. The post YouTube is targeting direct-to-consumer brands with a ‘DTC council’ appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-17 04:01:28 UTC ]
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Since its launch in 2009, Amazon’s publishing group has developed a backlist of 10,000 titles, and 40 of its authors have reached more than one million readers each. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-17 04:00:00 UTC ]
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Last week was an interesting one for me. Not only because I attended two very different conferences in two cities, but because of the theme I saw play out between each conference and in the days following. First was The Social Shake-Up, a sister brand of Folio:’s for social media practitioners.... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-16 16:54:43 UTC ]
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Touted just under 12 months ago, the joint digital display-ad sales platform operated by four major news publishers is now up and running. So, what's the early prognosis? Continue reading at Media Week
[ Media Week | 2019-05-14 13:17:02 UTC ]
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Jayson Greene’s “Once More We Saw Stars” is a heartbreaking — and heartwarming — tale of love and loss. Continue reading at The Washington Post
[ The Washington Post | 2019-05-08 15:53:00 UTC ]
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Indie comics publishers Lion Forge and Oni Press will merge under the majority ownership of Polarity, a newly formed media entertainment entity launched by Lion Forge cofounder Dave Steward II in 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-08 00:00:00 UTC ]
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The social media advertising giants of the web have great power. When they admit this, they will come under pressureThe decision by Facebook to ban six prominent figures of the alt-right movement, along with Louis Farrakhan, from both Facebook and its subsidiary Instagram, is a significant... Continue reading at The Guardian
[ The Guardian | 2019-05-05 00:00:00 UTC ]
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One of Spain's most prominent independent houses, Ediciones Salamandra brings some 500 authors to Penguin Random House Grupo Editorial. The post Penguin Random House Grupo Editorial Acquires Ediciones Salamandra appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-05-03 00:00:00 UTC ]
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[caption id="attachment_158357" align="alignright" width="150"] Stephanie Paterik[/caption] [caption id="attachment_154449" align="alignright" width="150"] Lisa Granatstein[/caption] Lisa Granatstein and Stephanie Paterik are taking on new editorial co-leadership roles at Adweek, as editor,... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-03 00:00:00 UTC ]
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There's a lot of work - and a lot of fun - involved in the business of selling comics, Chris Lander tells Mike Mather. Continue reading at Stuff
[ Stuff | 2019-05-02 00:00:00 UTC ]
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Sponsored by Submittable By and large, magazines have adapted to the digital world. They’ve stabilized their workforce and continue to combat falling subscription rates. Yet, there are two areas where publishers are still adjusting to a new normal. First, the amount of content that writers,... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-01 00:00:00 UTC ]
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Cornerstone has unveiled E L James’ The Mister with a colourful publicity campaign including a “Superfan Sleepover” and a pop-up branded piano in Sloane Square with a female pianist. Continue reading at The Bookseller
[ The Bookseller | 2019-04-17 00:00:00 UTC ]
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Betty and Winston are grizzled veterans. On this, their third visit to the Los Angeles Times Festival of Books, the twin 11-year-olds are ready for action. Not only are they festival experts; they’re also my kids. Like many parents on the USC campus, I trail them around the festival, from panel... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-15 00:00:00 UTC ]
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Gen Z can create personal brands faster and more effectively than any generation that’s come before them. If you represent a brand or agency, that should give you pause for thought. Gen Z will make up 40 percent of all consumers by 2020. As this generation of digital natives has been building... Continue reading at Advertising Age
[ Advertising Age | 2019-04-15 00:00:00 UTC ]
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Acorn Intelligence's co-founder Ross Caveille shares his top tips for working successfully with sponsored brands. Continue reading at The Bookseller
[ The Bookseller | 2019-04-13 00:00:00 UTC ]
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E L James has said she has written a paranormal romance, a "ghost story set in contemporary London", according to an interview in the New York Times. Continue reading at The Bookseller
[ The Bookseller | 2019-04-13 00:00:00 UTC ]
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BuzzFeed is one of few digital publishers to gain significant traction in brand licensing. The post The Rundown: Brand licensing shows promise for few publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-04-11 00:00:00 UTC ]
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