Bon Appétit’s "Hot 10" list of the best new restaurants in the country began as a typical magazine feature when it made its debut in BA's September restaurants issue in 2009. The following year, the magazine threw a party to honor and celebrate the restaurants, inviting them to New York to cook for an audience of editors and other VIPs. Every year that followed, the event expanded to include a wider audience, mostly comprised of Condé Nast editors, sales and marketing clients and other friends of the brand. In 2015, the magazine decided to sell 100 tickets to the event. They sold out within minutes. “We realized that we might have something there,” says Bree McKenney, head of marketing for Condé Nast's lifestyle division. “So the following year we pivoted the event from being exclusively for insiders to consumer facing. We knew that the experiential strategy would be a great way for our audience to touch and feel and taste what they love about the brand.” Ticket sales have since grown tenfold for what is now a weekend-long event, featuring sit-down meals and cooking classes with the hosts featured in Bon Appétit's popular videos and passes to Saturday night's "Hot 10 Party" ranging from $199 to $499. Bon Appétit expects more than 3,000 people to attend four days of eating, drinking, cooking this October in what’s evolved into "BA’s Best Weekend Ever." Driving the brand At a time when any site can throw together a listicle and hope that it goes viral, legacy print... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-09-27 19:55:46 UTC ]
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See gods and monsters rendered in vivid comic book style in these awesome comics about mythology! This isn't your mom's Hera, kids. Continue reading at Book Riot
[ Book Riot | 2019-08-21 10:36:05 UTC ]
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Former social affairs reporter Rick Morton attacked in print and online. Plus: Rowan Dean ignores police over Sydney stabbing attacksIt doesn’t take long for a top reporter at the Australian, with a regular presence on page one, to become the target of a front-page story in the combative... Continue reading at The Guardian
[ The Guardian | 2019-08-16 01:49:59 UTC ]
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[caption id="attachment_164365" align="alignright" width="150"] Alyssa Vingan Klein[/caption] Bustle Digital Group named Fashionista’s editor-in-chief Alyssa Vingan Klein as the new editorial director of Nylon. This hire follows last week’s announcement by Nylon editor-in-chief Gabrielle Korn... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-08 19:30:31 UTC ]
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Alice Latham is leaving Ebury after 11 years to join Atlantic Books as rights director. Continue reading at The Bookseller
[ The Bookseller | 2019-08-07 09:00:28 UTC ]
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For retailers and companies looking to build deeper connections with consumers or cast a wider net for audience engagement, launching a print magazine is a bourgeoning trend. Online vacation rental company Airbnb, luggage retailer Away, dating app Bumble and golf equipment and apparel brand... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-06 16:28:13 UTC ]
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Listen to an exclusive audiobook excerpt of Ruth Ware's new psychological thriller, THE TURN OF THE KEY, narrated by Imogen Church! Continue reading at Book Riot
[ Book Riot | 2019-08-06 10:33:59 UTC ]
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Penguin Random House Grupo Editorial in Spain is reinforcing its presence in Catalan through the acquisition of the independent publisher La Campana. Continue reading at The Bookseller
[ The Bookseller | 2019-08-05 16:55:41 UTC ]
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Snap Inc. turned to the consumer-packaged-goods sector to fill its new global head of brand role, tapping Procter & Gamble head of digital media and global partnerships Craig Stimmel. Stimmel revealed that he was leaving P&G in a LinkedIn post earlier this week, but he did not indicate... Continue reading at AdWeek
[ AdWeek | 2019-08-02 18:24:30 UTC ]
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This year, for the first time in over two decades, a slew of work entered the public domain: everything first published in the United States in 1923, to be precise. (And yes, next year we’ll get the goods from 1924.) “But there’s another source of public domain works,” Cory Doctorow writes at... Continue reading at Literrary Hub
[ Literrary Hub | 2019-08-02 16:44:41 UTC ]
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Folio: hosted a CEO roundtable recently, the main subject of which was, as reported here, the “sacred, age-old barrier that once separated media companies’ editorial and sales teams.” We can argue over whether in the magazine industry that barrier was ever sacred (I would win that argument,... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-01 19:01:02 UTC ]
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Hoping 'it helps Penguin Random House Grupo Editorial increase its presence in the Catalan-language market,' the company buys the 34-year-old La Campana. The post Spain’s Penguin Random House Grupo Editorial Buys Catalan La Campana Llibres appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-07-31 01:20:33 UTC ]
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Part of the programming for the 'Noirwich' literary festival at Norwich is a focus on 'crimes against nature' and our stewardship of the environment. The post UK’s National Centre for Writing Turns to Eco-Crime for ‘Noirwich’ Fest appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-07-26 05:30:50 UTC ]
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‘Those People,’ by Louise Candlish is a delicious thriller about nastiness in a posh London suburb Continue reading at The Washington Post
[ The Washington Post | 2019-07-19 14:00:00 UTC ]
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Essex County Council has announced it is ditching plans to close its libraries and their future is secure for the next five years following a huge community campaign, supported by authors including David Walliams and Jacqueline Wilson. Continue reading at The Bookseller
[ The Bookseller | 2019-07-09 00:31:48 UTC ]
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Since its launch 25 years ago, Amazon's reach has extended well beyond an online bookstore. And while it may seem obvious today, at the time Jeff Bezos was working to get his idea to the masses, many investors thought it would be no match for bookstore giants like Borders and Barnes &... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-07-08 11:14:14 UTC ]
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Since its launch 25 years ago, Amazon's reach has extended well beyond an online bookstore. And while it may seem obvious today, at the time Jeff Bezos was working to get his idea to the masses, many investors thought it would be no match for bookstore giants like Borders and Barnes and... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-07-08 10:53:45 UTC ]
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Since its launch 25 years ago, Amazon's reach has extended well beyond an online bookstore. And while it may seem obvious today, at the time Jeff Bezos was working to get his idea to the masses, many investors thought it would be no match for bookstore giants like Borders and Barnes and... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-07-08 10:00:00 UTC ]
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Since its launch 25 years ago, Amazon's reach has extended well beyond an online bookstore. And while it may seem obvious today, at the time Jeff Bezos was working to get his idea to the masses, many investors thought it would be no match for bookstore giants like Borders and Barnes and... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-07-05 17:38:09 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today A 3-year-old ad went viral yesterday; it’s a lovely tale with a surprise... Continue reading at Advertising Age
[ Advertising Age | 2019-06-28 10:00:00 UTC ]
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Many thriving poetry publishers in the North have likened its recent boom to its popularity under Margaret Thatcher in the 1980s, arguing the form offers a unique type of human connection. Continue reading at The Bookseller
[ The Bookseller | 2019-06-27 18:24:04 UTC ]
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