Bon Appétit’s "Hot 10" list of the best new restaurants in the country began as a typical magazine feature when it made its debut in BA's September restaurants issue in 2009. The following year, the magazine threw a party to honor and celebrate the restaurants, inviting them to New York to cook for an audience of editors and other VIPs. Every year that followed, the event expanded to include a wider audience, mostly comprised of Condé Nast editors, sales and marketing clients and other friends of the brand. In 2015, the magazine decided to sell 100 tickets to the event. They sold out within minutes. “We realized that we might have something there,” says Bree McKenney, head of marketing for Condé Nast's lifestyle division. “So the following year we pivoted the event from being exclusively for insiders to consumer facing. We knew that the experiential strategy would be a great way for our audience to touch and feel and taste what they love about the brand.” Ticket sales have since grown tenfold for what is now a weekend-long event, featuring sit-down meals and cooking classes with the hosts featured in Bon Appétit's popular videos and passes to Saturday night's "Hot 10 Party" ranging from $199 to $499. Bon Appétit expects more than 3,000 people to attend four days of eating, drinking, cooking this October in what’s evolved into "BA’s Best Weekend Ever." Driving the brand At a time when any site can throw together a listicle and hope that it goes viral, legacy print... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-09-27 19:55:46 UTC ]
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Historian Hallie Rubenhold’s story of Jack The Ripper’s victims, The Five (Doubleday), is to be turned into a drama series by Mainstreet Pictures. Continue reading at The Bookseller
[ The Bookseller | 2019-02-20 00:00:00 UTC ]
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David D. Kirkpatrick was Cairo bureau chief for The New York Times between 2011 and 2015, and is the author of a recent book on the country. Continue reading at The New York Times
[ The New York Times | 2019-02-19 00:00:00 UTC ]
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HQ will publish “a warm, witty, honest, and accessible” account of writer and comedian Katy Brand’s life-long obsession with "Dirty Dancing", I Carried a Watermelon, billed as part-memoir, part homage to the 1987 film. Continue reading at The Bookseller
[ The Bookseller | 2019-02-14 00:00:00 UTC ]
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Comedy writers Katy Brand, Jenny Eclair and Kathy Lette are joining authors Marian Keyes and Allison Pearson to judge the inaugural Comedy Women in Print Prize. Continue reading at The Bookseller
[ The Bookseller | 2019-02-14 00:00:00 UTC ]
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German publisher S Fischer has promoted Alexander Roesler to editorial director of non-fiction, to replace Nina Sillem who left in September to establish her own literary agency. Continue reading at The Bookseller
[ The Bookseller | 2019-02-14 00:00:00 UTC ]
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Facebook released new features that gives Pages the power to join Groups, which means publishers and brands can officially participate in the group activity that is increasingly becoming a core focus for the company.On Wednesday, Facebook announced a slate of new tools, including the ability for... Continue reading at Advertising Age
[ Advertising Age | 2019-02-08 00:00:00 UTC ]
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The story of Dan Mallory, aka the bestselling author AJ Finn, reads like a thriller. But it asks uncomfortable questions of the literary worldA true story worthy of a Patricia Highsmith thriller was published this week in the New Yorker. The magazine detailed the deceptions of Dan Mallory, who... Continue reading at The Guardian
[ The Guardian | 2019-02-08 00:00:00 UTC ]
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Canongate’s publishing director, who joined the list in 2000 after a stint on work experience, explains how the cross-country indie’s brand building has resulted in its recent purple patch. Continue reading at The Bookseller
[ The Bookseller | 2019-02-02 00:00:00 UTC ]
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Corporate sponsorship needs to steer clear of impinging on artistic freedomsNews that investment managers the Man Group is withdrawing its sponsorship from the Booker prize after 18 years has shocked the literary world. The hedge fund’s decision to move on was linked in the press to novelist... Continue reading at The Guardian
[ The Guardian | 2019-02-01 00:00:00 UTC ]
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Joining André Deutsch in the late 80s, I saw a great editor at the top of her game, tirelessly working to bring good writing to perfectionIndependent publishing was at a dangerous moment in 1987 when I was ushered at the age of 26 into a lowly place in the publicity department of André Deutsch... Continue reading at The Guardian
[ The Guardian | 2019-01-24 00:00:00 UTC ]
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Rep. Ilhan Omar, who made headlines last November after becoming the first Somali American ever elected to the U.S. Congress, will tell her life story in an upcoming memoir, Forbes reports. Omar, a Democrat from Minnesota, is writing "This Is What America Looks Like" for publisher Dey Street... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-01-19 00:00:00 UTC ]
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Francesca Pathak, senior commissioning editor at Orion Fiction, has been promoted to editorial director. Continue reading at The Bookseller
[ The Bookseller | 2019-01-17 00:00:00 UTC ]
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It's a tumultuous time in the media industry, and this year saw multiple publications change ownership and some--including, most recently, conservative magazine The Weekly Standard--shutter operations entirely. So it perhaps came as no surprise when a number of brands across three leading... Continue reading at AdWeek
[ AdWeek | 2018-12-27 00:00:00 UTC ]
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Twitter’s been on a tear to prove that even with a smaller audience than Facebook and YouTube, it can be a worthwhile destination for ads and publishers. The post Twitter’s Sarah Personette: Video and ‘brand purpose’ will continue to take center stage appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-12-24 00:00:00 UTC ]
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Authors Cathy Newman and Jonathan Coe have urged customers to take their business to the high street this Christmas season after suffering stock shortages of their titles on Amazon.co.uk. Continue reading at The Bookseller
[ The Bookseller | 2018-12-21 00:00:00 UTC ]
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You might think that you are a night owl, but new research says that less than 1% of the population are actually genetically programmed to work best later in the day. The age old proverb, “Early to bed, early to rise, makes a man healthy, wealthy, and wise” may just be true, according to an... Continue reading at Fast Company
[ Fast Company | 2018-12-19 00:00:00 UTC ]
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Bonnier Books UK imprint Zaffre has launched a new website for brand author Wilbur Smith in a joint venture with his creative team at Wilbur Smith Enterprises. Continue reading at The Bookseller
[ The Bookseller | 2018-12-19 00:00:00 UTC ]
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Stan Lee, who died in November at the age of 95, turned comic books into art through his ability to empower others. Continue reading at Wired
[ Wired | 2018-12-13 00:00:00 UTC ]
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Tons of comic books have come to life as movies, but researchers at the Warsaw University of Technology have developed a system for turning live-action video into a comic. Comixify picks out the best frames from any video you feed it and turns it int... Continue reading at Engadget
[ Engadget | 2018-12-13 00:00:00 UTC ]
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Writers and editors at Slate have voted nearly unanimously to green-light a strike, escalating tensions between the digital publication and its newly unionized employees.Slate's editorial employees authorized the potential strike by a vote of 52 to 1, according to a spokesman for the Writers... Continue reading at Advertising Age
[ Advertising Age | 2018-12-12 00:00:00 UTC ]
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