Bon Appétit’s "Hot 10" list of the best new restaurants in the country began as a typical magazine feature when it made its debut in BA's September restaurants issue in 2009. The following year, the magazine threw a party to honor and celebrate the restaurants, inviting them to New York to cook for an audience of editors and other VIPs. Every year that followed, the event expanded to include a wider audience, mostly comprised of Condé Nast editors, sales and marketing clients and other friends of the brand. In 2015, the magazine decided to sell 100 tickets to the event. They sold out within minutes. “We realized that we might have something there,” says Bree McKenney, head of marketing for Condé Nast's lifestyle division. “So the following year we pivoted the event from being exclusively for insiders to consumer facing. We knew that the experiential strategy would be a great way for our audience to touch and feel and taste what they love about the brand.” Ticket sales have since grown tenfold for what is now a weekend-long event, featuring sit-down meals and cooking classes with the hosts featured in Bon Appétit's popular videos and passes to Saturday night's "Hot 10 Party" ranging from $199 to $499. Bon Appétit expects more than 3,000 people to attend four days of eating, drinking, cooking this October in what’s evolved into "BA’s Best Weekend Ever." Driving the brand At a time when any site can throw together a listicle and hope that it goes viral, legacy print... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-09-27 19:55:46 UTC ]
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[caption id="attachment_126697" align="alignright" width="290"] Hayley Romer, The Atlantic's CRO and Publisher[/caption] Optimism reverberated through the Petite Ballroom in Boston’s Taj Hotel last week at the MPA’s 2018 IMAG conference, and it was palpable. This was my first time attending the... Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-19 00:00:00 UTC ]
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A new investigative biography of Vice President Mike Pence, 'The Shadow President,' will be released this August by St. Martin's Press. It is the latest in big-name political books from Macmillan, which has released two other marquee politics titles this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-15 00:00:00 UTC ]
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HarperCollins Children’s Books has revealed the cover of Judith Kerr’s new picture book to celebrate the author’s 95th birthday. Continue reading at The Bookseller
[ The Bookseller | 2018-06-15 00:00:00 UTC ]
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This summer Hoopla, the digital arm of Midwest Tape, which provides digital media lending services for more than 1,600 U.S. and Canadian public libraries, is marking its fifth year since startup. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-01 00:00:00 UTC ]
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Founded in 1918 in New York City, Church Publishing Inc. is celebrating its first century this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-31 00:00:00 UTC ]
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Calling it 'a truly essential organization for making our marketplace work,' Canadian publishers say they'll honor the Access Copyright revenue collection agency, which is under sustained attack from the education sector. The post Beleaguered Access Copyright, Turning 30, Is Honored by Canadian... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-05-25 00:00:00 UTC ]
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Rosie Revere, Engineer, a bestselling picture book about a girl who dreams of becoming an engineer, will be turned into a series of chapter books this autumn by the publisher Abrams. Continue reading at The Bookseller
[ The Bookseller | 2018-05-19 00:00:00 UTC ]
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YA novelist Sarah J Maas is to write her first series for adults, set to be published by Bloomsbury in late 2019. Continue reading at The Bookseller
[ The Bookseller | 2018-05-19 00:00:00 UTC ]
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Waterstones has U-turned on its decision to brand a new branch in Edinburgh "Stockbridge Books", following an outcry from a nearby independent bookseller. Continue reading at The Bookseller
[ The Bookseller | 2018-05-17 00:00:00 UTC ]
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Stockbridge branch to open under Waterstones name rather than appearing independent Waterstones has backtracked on plans to open one of its new unbranded stores in a district of Edinburgh that is already home to an independent bookshop – following an outcry that included criticism from figures... Continue reading at The Guardian
[ The Guardian | 2018-05-16 00:00:00 UTC ]
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The white suit-and-white hat–wearing Wolfe made his name as a literary journalist and found bestselling success with such books as 'The Electric Kool-Aid Acid Test,' 'Bonfire of the Vanities,' and the NBA-winning 'The Right Stuff.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-15 00:00:00 UTC ]
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At the 2018 Abu Dhabi Book Fair, Flora Rees of the Emirates Literature Foundation talks about the editor-author relationship and the role of literary agents in publishing across the Arab world. The post At the Abu Dhabi Book Fair: An Industry Ready for Editorial Rigor and Literary Agents... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-05-01 00:00:00 UTC ]
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Once an anomaly in author contracts, morality clauses are becoming a standard tool for publishers looking to protect themselves against misbehaving authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-27 00:00:00 UTC ]
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The recent Facebook and Cambridge Analytica scandal, as well as the looming rollout of GDPR, are sending the marketing world into a speculative tizzy. There are a few early ramifications that have been starting to come to fruition that are having a material impact on the ability of brands,... Continue reading at AdWeek
[ AdWeek | 2018-04-27 00:00:00 UTC ]
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Martin Lewis is suing Facebook. The question is whether companies can be held responsible for the behaviour of their softwareMartin Lewis, the consumer advice and money-saving expert, is suing Facebook in a case that threatens the dominant business model of publishing on the internet. It raises... Continue reading at The Guardian
[ The Guardian | 2018-04-23 00:00:00 UTC ]
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Former FBI Director James Comey's memoir, out Tuesday, joins a long list of juicy tomes by Washington power players. Beyond settling scores, the best can offer real insight into the inner workings of government. Here are some classics of the genre. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2018-04-14 00:00:00 UTC ]
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Publishers including The Atlantic, New York magazine and Spirited Media give members access to their reporters. The post Why publishers’ membership programs often include access to editorial staffers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-13 00:00:00 UTC ]
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Yassmin Abdel-Magied, an Australian author and Muslim activist who was slated to speak at the PEN World Voices festival in New York this month, has been deported from the U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-12 00:00:00 UTC ]
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Hodder Children’s Books and Maximum Licensing are hoping to take the Oi! picture book series into stage promotions and licensing after acquiring new rights from the illustrator’s agent and the author. Continue reading at The Bookseller
[ The Bookseller | 2018-04-10 00:00:00 UTC ]
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Over half of U.S. and European publishers surveyed by Digiday said brand-safety concerns don't affect their ability to monetize quality journalism. The post Digiday Research: Brand-safety concerns haven’t made it harder to monetize content appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-06 00:00:00 UTC ]
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