Bon Appétit’s "Hot 10" list of the best new restaurants in the country began as a typical magazine feature when it made its debut in BA's September restaurants issue in 2009. The following year, the magazine threw a party to honor and celebrate the restaurants, inviting them to New York to cook for an audience of editors and other VIPs. Every year that followed, the event expanded to include a wider audience, mostly comprised of Condé Nast editors, sales and marketing clients and other friends of the brand. In 2015, the magazine decided to sell 100 tickets to the event. They sold out within minutes. “We realized that we might have something there,” says Bree McKenney, head of marketing for Condé Nast's lifestyle division. “So the following year we pivoted the event from being exclusively for insiders to consumer facing. We knew that the experiential strategy would be a great way for our audience to touch and feel and taste what they love about the brand.” Ticket sales have since grown tenfold for what is now a weekend-long event, featuring sit-down meals and cooking classes with the hosts featured in Bon Appétit's popular videos and passes to Saturday night's "Hot 10 Party" ranging from $199 to $499. Bon Appétit expects more than 3,000 people to attend four days of eating, drinking, cooking this October in what’s evolved into "BA’s Best Weekend Ever." Driving the brand At a time when any site can throw together a listicle and hope that it goes viral, legacy print... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-09-27 19:55:46 UTC ]
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#100th anniversary
#selma blair
#associate professor
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Chinese academics commend decision to unblock access to sensitive articles, but Beijing expunges mention of the climbdown from internetChinese intellectuals and bloggers have celebrated Cambridge University’s decision to push back against Beijing’s draconian information controls – but Communist... Continue reading at The Guardian
[ The Guardian | 2017-08-22 00:00:00 UTC ]
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#mainland china
#block access
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Grindr hopes its new publishing arm can win over big brands that would otherwise steer clear of hookup apps. The post ‘The app isn’t always brand-safe’: Why Grindr is trying to become a publisher appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-08-16 00:00:00 UTC ]
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The 17-strong longlist for the 2017 Financial Times and McKinsey Business Book of the Year has been announced, with perspectives on modern phenomena such as driverless cars, Uber and the history of the iPhone, and studies on Facebook, Google, and Amazon making the cut. Continue reading at The Bookseller
[ The Bookseller | 2017-08-15 00:00:00 UTC ]
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After quietly rolling out a digital publication earlier this year, Grindr is making its push into digital media official today with the launch of lifestyle site Into, which it hopes will attract ad dollars from brands looking to advertise around LGBTQ content. Into launched in March as part of a... Continue reading at AdWeek
[ AdWeek | 2017-08-15 00:00:00 UTC ]
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#digital magazine
#lifestyle site
Watching Romanian youth leave for education elsewhere in Europe, Bucharest's Grupal Editorial Art is teaming up with Stuttgart's Klett Gruppe to raise educational standards at home. The post Partnerships: Germany’s Klett Teams with Romania’s Editorial Art in Educational Publishing appeared first... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-08-14 00:00:00 UTC ]
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#educational publishing
Audiobook and large print publisher W F Howes is boosting its editorial team to “bolster” its acquisitions programme. Continue reading at The Bookseller
[ The Bookseller | 2017-08-10 00:00:00 UTC ]
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Netflix acquires comic book publisher Millarworld. Barnes & Noble Education adds positions in Brazil, France, Mexico with Student Brands. The post Acquisitions: Netflix Buys Millarworld; Barnes & Noble Education Buys Student Brands appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-08-08 00:00:00 UTC ]
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Barnes & Noble Education has acquired Student Brands, a direct-to-student subscription-based writing skills service, for $58.5 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-07 00:00:00 UTC ]
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From the VOA: Amid tough economic times in South Africa, consumers are supporting a growing number of used book stores, avoiding new-book prices. The post In an Economic Crunch, South African Readers Turn to Used Book Stores appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-08-07 00:00:00 UTC ]
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Draft2Digital's ebook platform adds international library distribution. London's Quarto partners with two new distributors for Iberoamericana. The post Distribution Notes: Draft2Digital and OverDrive; Quarto, Editorial Gustavo Gili and IPG appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-08-04 00:00:00 UTC ]
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A "massive deficit" of brand building is dragging down the economy, according to Irwin Gotlieb, global chairman of GroupM.When the history books get written on the last 15 years, Irwin told me in a video interview for his induction into the Advertising Hall of Fame, "I think they will say that... Continue reading at Advertising Age
[ Advertising Age | 2017-07-31 00:00:00 UTC ]
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The Edinburgh-based and Scottish interest-focused publisher Birlinn, which issues around 160 titles a year, is looking to grow in its second quarter-century of trading. Continue reading at The Bookseller
[ The Bookseller | 2017-07-28 00:00:00 UTC ]
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The bi-monthly magazine hits the stands on August 8. The post Trusted Media Brands to Distribute Reminisce Across Newsstands appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-07-27 00:00:00 UTC ]
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Publishers are dusting off Facebook Shop, a tool first rolled out to brands, as they look to develop their affiliate commerce revenues. The post Why publishers are testing an old Facebook tool originally designed for brands appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-07-25 00:00:00 UTC ]
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Former energy chief Louise Boland is launching a new publisher focusing on contemporary literary fiction. Continue reading at The Bookseller
[ The Bookseller | 2017-07-20 00:00:00 UTC ]
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Authors Emily Clarkson, Sarah Vaughan and Chris Carter were among those who attended the first Simon & Schuster Author Summer Drinks Party. Continue reading at The Bookseller
[ The Bookseller | 2017-07-08 00:00:00 UTC ]
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#authors turn
When Paul Allor began writing Clue, a new comic book miniseries based on the popular board game from Hasbro, he had many versions of the game to look to for inspiration. Continue reading at Stuff
[ Stuff | 2017-07-02 00:00:00 UTC ]
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#comic book
Gina Luck is joining Bonnier Zaffre in the newly-appointed role of brand director, working with authors Lynda La Plante and Wilbur Smith. Continue reading at The Bookseller
[ The Bookseller | 2017-06-27 00:00:00 UTC ]
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We dug into the archives to find the first Kiwi review of Harry Potter, but the earliest seems to be from 1999. Continue reading at Stuff
[ Stuff | 2017-06-26 00:00:00 UTC ]
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Instagram last week introduced a clearer way for users to determine when posts by influencers or publishers are the result of commercial relationships with the businesses they are posting about. The Facebook-owned app said users will see demarcations that read "paid partnership with" on such... Continue reading at AdWeek
[ AdWeek | 2017-06-21 00:00:00 UTC ]
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