Bon Appétit’s "Hot 10" list of the best new restaurants in the country began as a typical magazine feature when it made its debut in BA's September restaurants issue in 2009. The following year, the magazine threw a party to honor and celebrate the restaurants, inviting them to New York to cook for an audience of editors and other VIPs. Every year that followed, the event expanded to include a wider audience, mostly comprised of Condé Nast editors, sales and marketing clients and other friends of the brand. In 2015, the magazine decided to sell 100 tickets to the event. They sold out within minutes. “We realized that we might have something there,” says Bree McKenney, head of marketing for Condé Nast's lifestyle division. “So the following year we pivoted the event from being exclusively for insiders to consumer facing. We knew that the experiential strategy would be a great way for our audience to touch and feel and taste what they love about the brand.” Ticket sales have since grown tenfold for what is now a weekend-long event, featuring sit-down meals and cooking classes with the hosts featured in Bon Appétit's popular videos and passes to Saturday night's "Hot 10 Party" ranging from $199 to $499. Bon Appétit expects more than 3,000 people to attend four days of eating, drinking, cooking this October in what’s evolved into "BA’s Best Weekend Ever." Driving the brand At a time when any site can throw together a listicle and hope that it goes viral, legacy print... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-09-27 19:55:46 UTC ]
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Publishers running ads within Facebook Instant Articles no longer have to resort to HTML to turn those ads on or off. Product manager Hassam Tewfik announced in a Facebook Media blog post that the social network added a monetization tab to Facebook Audience Network, enabling publishers to toggle... Continue reading at AdWeek
[ AdWeek | 2017-11-07 00:00:00 UTC ]
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The pivot to video came upon the publishing world with a force still being grappled with, even as the video environment continues to evolve. During a panel discussion on the subject during Adweek's first Elevate summit today, Vox general manager Andrew Golis described the experience as "moving... Continue reading at AdWeek
[ AdWeek | 2017-11-02 00:00:00 UTC ]
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Newcomers to publishing produce a pair of high-quality coffee-table books for their customers. The post When Building Their Brands, Two Retailers Look to the Power of Print appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-10-30 00:00:00 UTC ]
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You might not be familiar with Nonplayer right now, but if Legendary does it right, then everybody might know the name "Dana Stevens" in the future. According to Deadline, Legendary has acquired the movie rights to the beautifully drawn comic book se... Continue reading at Engadget
[ Engadget | 2017-10-27 00:00:00 UTC ]
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A recent book goes behind the scenes of the Volkswagen scandal to examine what drove the automaker to cheat and whether its culture can change. Continue reading at Knowledge@Wharton
[ Knowledge@Wharton | 2017-10-24 00:00:00 UTC ]
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I’m a big fan of e-ink Kindles -- preferring them over real books. If you do a lot of reading, they’re great. However, some people prefer the versatility of an iPad, Android tablet or smartphone, and there's a clear benefit to those. You only need to carry around the one device. Today, Amazon... Continue reading at Betanews
[ Betanews | 2017-10-24 00:00:00 UTC ]
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Publishers are becoming increasingly concerned about Amazon’s policing of territorial rights, with fears heightened by last year’s launch of the Global Store, which enables customers in certain markets to obtain products through their local Amazon store but sourced from Amazon stores across the... Continue reading at The Bookseller
[ The Bookseller | 2017-10-20 00:00:00 UTC ]
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Hundreds of fans turned out to the midnight events held around the country to celebrate the publication of the first in Philip Pullman's The Book of Dust trilogy. Continue reading at The Bookseller
[ The Bookseller | 2017-10-20 00:00:00 UTC ]
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Fiona Murphy, currently publicity director at Penguin Random House Ireland, is joining Transworld/Doubleday Ireland from 1st January in the role of editorial director. Continue reading at The Bookseller
[ The Bookseller | 2017-10-17 00:00:00 UTC ]
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Susan Lewis has moved from Cornerstone to HarperCollins in a seven-figure, six-book deal. Continue reading at The Bookseller
[ The Bookseller | 2017-10-11 00:00:00 UTC ]
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Brand says it ‘missed mark’ after being accused of racism in campaign promoting body lotionDove has apologised after publishing an advert on its Facebook page which showed a black woman turning into a white woman. The brand was accused of racism over the online advertising campaign and it later... Continue reading at The Guardian
[ The Guardian | 2017-10-08 00:00:00 UTC ]
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If users could opt out of retargeting with a single click, it could have ripple effects throughout the ad and media industries. The post Turning off retargeting could hurt publishers and empower Google, Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-09-27 00:00:00 UTC ]
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Multimillion fines are just the start for Facebook and Google, as the world comes to realise how political big tech has becomeIn his wonderful book The Swerve: How the Renaissance Began, the literary historian Stephen Greenblatt traces the origins of the Renaissance back to the rediscovery of a... Continue reading at The Guardian
[ The Guardian | 2017-09-24 00:00:00 UTC ]
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Brendan Mathews, author of the 'The World of Tomorrow,' picks 10 novels, all over 400 pages, that will pull you in and keep you engrossed until the end. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-08 00:00:00 UTC ]
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Helen Mackenzie Smith is leaving the Bell Lomax Moreton Agency to become editorial director for children’s picture books and novelties at Simon & Schuster UK. Continue reading at The Bookseller
[ The Bookseller | 2017-09-07 00:00:00 UTC ]
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Charlotte Ledger, current commissioning editor at HarperImpulse, has been promoted to editorial director of the imprint. Continue reading at The Bookseller
[ The Bookseller | 2017-09-01 00:00:00 UTC ]
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An Indian writer who was refused a visa for a poetry project has had the decision overturned by the Home Office weeks after Tiny Owl illustrator Ehsan Abdollahi won his visa fight. Continue reading at The Bookseller
[ The Bookseller | 2017-08-31 00:00:00 UTC ]
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Non-fiction independent publisher Elliott & Thompson is to make its first foray into crime fiction with Killer Intent, the first in a new thriller series by debut author Tony Kent. Continue reading at The Bookseller
[ The Bookseller | 2017-08-25 00:00:00 UTC ]
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Foreign Policy taps a new editor-in-chief, Refinery29 names a senior fashion editor, and more… The post T Magazine, Trusted Media Brands Staff Up | People on the Move appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-08-24 00:00:00 UTC ]
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The International Publishers Association (IPA) has applauded Cambridge University Press' decision to reverse the censorship of hundreds of articles online from one of its journals, but has also urged Chinese authorities not to punish the press for rolling back on its decision. Continue reading at The Bookseller
[ The Bookseller | 2017-08-23 00:00:00 UTC ]
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