Tumblr Went Toe to Toe With Twitter During VMAs, Per Data Firm

Tumblr was nearly as busy as Twitter during MTV's Video Music Awards on Sunday when it came to the sheer number of content contributors, per Union Metrics, a company that offers analytics for both platforms. The San Francisco tech firm says 1.1 million Tumblr users posted content with VMA-related keywords yesterday, while 1.3 million folks on Twitter did the same. Those figures may surprise marketers who view Twitter as the dominant, social-media companion for TV watchers. (UPDATED: After this story published, Twitter disputed Union Metrics' numbers, claiming to have had 3 million users who tweeted about the VMAs on Sunday.) At any rate, the Tumblr stat is likely music to the ears of Yahoo CEO Marissa Mayer—who paid $1.1 billion for the social site to help her 19-year-old Internet company "get young." An emerging industry narrative involves teens and twenty-somethings migrating in droves from Facebook to Tumblr. Additionally, per comScore last week, Yahoo regained the No. 1 spot for Web-based traffic for the first time in 26 months without the inclusion of Tumblr's monthly visitors. At the same time, according to Union Metrics, Twitter had a bigger edge for general posting volume during the VMAs. The micro-blogging site totaled 3.9 million tweets about One Direction, Miley Cyrus, Robin Thicke, Justin Timberlake, etc., compared to 2.1 million posts on Tumblr. For what it's worth, the most-popular Tumblr post was titled "you broke my achy breaky heart," while featuring... Continue reading at 'AdWeek'

[ AdWeek | 2013-08-27 00:00:00 UTC ]
News tagged with: #social site #monthly visitors #miley cyrus #justin timberlake

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In ‘Becoming Duchess Goldblatt,’ a Twitter celebrity is ready for her close-up — but her creator remains a mystery

“Becoming Duchess Goldblatt” blends a fictional character’s signature wit with an author’s real grief. Continue reading at The Washington Post

[ The Washington Post | 2020-07-08 15:28:33 UTC ]
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Education technology firms merge to form Boca Raton-based company with 1,400 employees

New York-based Veritas Equity and Leeds Equity Partners consolidated multiple large education technology firms to form Anthology, based in Boca Raton. The company made it official this week after the private equity companies acquired Boca Ration-based Campus Management; Campus Labs in Buffalo,... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-07-07 18:29:21 UTC ]
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iModules owners merge KC company with two other edtech firms

A Kansas City-based edtech firm with nearly 125 employees is set to lose its brand as part of a three-way merger. iModules Software Inc., founded in 2002, recently completed a move from Leawood to a roomier headquarters in Kansas City. Now, it will create Anthology Inc. by joining with with... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-07-07 18:18:56 UTC ]
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Duchess Goldblatt Is a Riddle, Wrapped in a Mystery, Inside a Twitter Account

“Becoming Duchess Goldblatt” is a memoir by the writer behind a beloved fictional character whose fans include Lyle Lovett and Celeste Ng. Continue reading at The New York Times

[ The New York Times | 2020-07-01 14:20:37 UTC ]
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Investment Firm Bids to Nominate Directors to B&NE Board

Barnes & Noble Education said it was surprised to learn that Outerbridge Capital, which owns 13.5% of the company, plans to nominate four of its own candidates to run for B&NE's board of directors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-30 04:00:00 UTC ]
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South China Morning Post is the Latest Publisher to Swear Off Third-Party Data

South China Morning Post is the latest news publisher to build its own first-party data platform, which it’s calling Lighthouse. Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-06-29 16:45:21 UTC ]
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Boston private equity firm buys stock media company

This story first ran in DC Inno, a sister publication of the Boston Business Journal. Storyblocks, a digital content company in the Washington, D.C. area, has struck a deal to sell to private equity firm Great Hill Partners, more than a decade after the company’s launch as a stock video... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-06-25 22:32:04 UTC ]
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Arlington’s Storyblocks selling to Boston private equity firm

Arlington’s Storyblocks has struck a deal to sell to private equity firm Great Hill Partners, more than a decade after the digital content company’s launch as a stock video platform. The parties did not disclose a purchase price in their announcement Thursday, and a Storyblocks spokesperson... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-06-25 17:32:16 UTC ]
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The Wall Street Journal, Barron’s Group Emphasize First-Party Data to Advertisers

In an especially challenging year for print media advertising, The Wall Street Journal and Barron's Group executives spent their NewFronts presentation (virtually) touting their first-party data on consumers, especially the new paying readers who signed up during the pandemic. "There's a lot... Continue reading at AdWeek

[ AdWeek | 2020-06-24 18:42:54 UTC ]
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B2B Publishers Call to End Data Misuse in Online Ad Auctions

A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
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Palm Coast Data to Lay Off Staff, Outsource Services and Vacate HQ

Magazine fulfillment services provider Palm Coast Data will lay off up to 150 of its 400 employees, outsource some key operations to competitor CDS Global and leave its Northeast Florida headquarters for a smaller facility in the region by mid-August. The news comes shortly after the conclusion... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-16 15:17:21 UTC ]
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Asurion creates data-science scholarship at historically black university

One of Nashville’s largest privately owned companies is launching an initiative aimed at bringing more diversity into the tech industry.  Asurion has donated $200,000 to create a new data-science scholarship at historically black Fisk University in Nashville, according to a news release.  The... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-06-09 17:16:57 UTC ]
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Indie bookstore Tattered Cover thinks speaking out is “a slippery slope.” Twitter does not agree.

On Saturday, Denver’s beloved independent bookstore Tattered Cover released a statement “about recent events,” asserting their support for Black Lives Matter, but also defending their silence and explaining that to align the bookstore with any “public debate” is a “slippery slope.” Bookstore... Continue reading at Literrary Hub

[ Literrary Hub | 2020-06-08 13:56:08 UTC ]
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Adweek Acquired By PE Firm Shamrock Capital

Adweek has been sold from one private equity firm to another. The advertising industry publication, which marked its 40th anniversary last year, has been acquired by Los Angeles-based private equity firm Shamrock Capital Advisers, both parties announced Tuesday morning. The seller,... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-02 15:47:54 UTC ]
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Keys to Amazon’s success: Price wars and big data

Brian Dumaine looks at the tactics and innovations that have powered the company. Continue reading at The Washington Post

[ The Washington Post | 2020-05-29 12:00:00 UTC ]
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In an age of cancellations and quarantine, people are turning to Twitter for connections — and premium content

Each year around this time, digital publishers and tech platforms announce their content plans for the year ahead. These annual upfront and NewFronts pitches are a bid to partner with agencies and advertisers to reassemble audiences across the ever-changing video landscape. That process will... Continue reading at Digiday

[ Digiday | 2020-05-28 01:23:59 UTC ]
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Amazon Charts: Obama leapfrogs Wicks as Rooney holds firm

Michelle Obama's Becoming (Penguin) has leapt into the Amazon Charts' Most-Sold: Non-Fiction number one slot, defeating Joe Wicks' Wean in 15 (Bluebird) after three weeks at the top. Continue reading at The Bookseller

[ The Bookseller | 2020-05-27 09:17:00 UTC ]
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Team Whistle buys OTT marketing firm Tiny Horse for $30 million

Digital media company Team Whistle has acquired Tiny Horse, a marketing services firm focused on over-the-top streamers, TV networks, producers and advertisers. The companies didn’t disclose terms of the deal, however, sources told Variety the acquisition was mostly in the form of a stock swap... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-05-22 09:54:48 UTC ]
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It's time to face the data

April 2020 found the publishing industry entering a period of unexpected change as bookshops closed and the focus turned to digital sales. The COVID-19 lockdown has forced writers to re-evaluate the future in this difficult time. As a narrative psychologist and fiction writer, I am interested... Continue reading at The Bookseller

[ The Bookseller | 2020-05-05 04:49:45 UTC ]
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Bookstat chart: Gregory's Tidelands rises as top three hold firm

Claire McGowan's The Other Wife (Thomas & Mercer) has once again claimed the Bookstat lead spot, as the top three remain the same for a third week running. Continue reading at The Bookseller

[ The Bookseller | 2020-04-28 08:11:53 UTC ]
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