Tumblr Went Toe to Toe With Twitter During VMAs, Per Data Firm

Tumblr was nearly as busy as Twitter during MTV's Video Music Awards on Sunday when it came to the sheer number of content contributors, per Union Metrics, a company that offers analytics for both platforms. The San Francisco tech firm says 1.1 million Tumblr users posted content with VMA-related keywords yesterday, while 1.3 million folks on Twitter did the same. Those figures may surprise marketers who view Twitter as the dominant, social-media companion for TV watchers. (UPDATED: After this story published, Twitter disputed Union Metrics' numbers, claiming to have had 3 million users who tweeted about the VMAs on Sunday.) At any rate, the Tumblr stat is likely music to the ears of Yahoo CEO Marissa Mayer—who paid $1.1 billion for the social site to help her 19-year-old Internet company "get young." An emerging industry narrative involves teens and twenty-somethings migrating in droves from Facebook to Tumblr. Additionally, per comScore last week, Yahoo regained the No. 1 spot for Web-based traffic for the first time in 26 months without the inclusion of Tumblr's monthly visitors. At the same time, according to Union Metrics, Twitter had a bigger edge for general posting volume during the VMAs. The micro-blogging site totaled 3.9 million tweets about One Direction, Miley Cyrus, Robin Thicke, Justin Timberlake, etc., compared to 2.1 million posts on Tumblr. For what it's worth, the most-popular Tumblr post was titled "you broke my achy breaky heart," while featuring... Continue reading at 'AdWeek'

[ AdWeek | 2013-08-27 00:00:00 UTC ]
News tagged with: #social site #monthly visitors #miley cyrus #justin timberlake

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NetGalley data breach may have exposed user information

Digital advance-copy service NetGalley has revealed it suffered a data breach just before Christmas that may have exposed members' information. Continue reading at The Bookseller

[ The Bookseller | 2020-12-29 00:17:57 UTC ]
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Baltimore-based lending software company to be acquired by Netherlands firm for $280 million

Baltimore tech company eOriginal is set to be acquired by Netherlands-based Wolters Kluwer for about $280 million, the information and software firm announced in a news release Thursday. Continue reading at Baltimore Sun

[ Baltimore Sun | 2020-12-10 22:23:55 UTC ]
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Open Road Integrated Media’s Data and Tech Marketing System Can Double Sales

Publishing partners pay no out-of-pocket fees for the company’s “white-glove” service. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-30 05:00:00 UTC ]
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Does Twitter pitching work?

As this week’s FutureBook20 conference has shown, this is a year where change is at the top of the agenda for the publishing industry. And when it comes to changing the sort of books that get published and the sort of authors whose voices are heard, broadening the acquisition process is crucial. Continue reading at The Bookseller

[ The Bookseller | 2020-11-20 22:39:15 UTC ]
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Code Name Bananas keeps top spot as lockdown hits data

David Walliams and Tony Ross' Code Name Bananas (HarperCollins) has swung into a second week in the UK Official Top 50 number one spot.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-17 15:53:00 UTC ]
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Trump Team Holds News Conference Outside Drab Landscaping Firm, Next to Adult Book Store

Trump first said it was going to be at the Four Seasons and everyone assumed it was the hotel but he later clarified it was Four Seasons Total Landscaping. Continue reading at Slate

[ Slate | 2020-11-07 23:30:22 UTC ]
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‘We seized on podcasts’: How Slate used audio as the foundation of its first-party data strategy

At least 60% of Slate's podcast audience also visits its site, giving the news publisher a strong foundation for its new first-party data strategy. The post ‘We seized on podcasts’: How Slate used audio as the foundation of its first-party data strategy appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-11-06 05:01:12 UTC ]
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Michelle Obama's editor for bestselling 'Becoming' launches publishing firm

Molly Stern announced Thursday that she is starting Zando, an independent publishing company that will team up with influencers and brands to promote books. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-10-22 20:09:23 UTC ]
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Michelle Obama’s ‘Becoming’ Editor Starts Her Own Publishing Firm

Molly Stern, the former publisher of Crown, is starting Zando, an independent publishing company with an unusual marketing strategy. Continue reading at The New York Times

[ The New York Times | 2020-10-22 09:00:18 UTC ]
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The Hunter Biden story is a crucial moment: does Twitter care more than News Corp about fact-checking?

Tech firms, newly sensitive to fake news, stopped the story circulating. Now the global media giant has roared in outrageMedia organisations shouldn’t publish allegations unless they believe them to be true, after making appropriate checks. This is a normally uncontroversial principle of... Continue reading at The Guardian

[ The Guardian | 2020-10-21 16:30:01 UTC ]
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Amazon Charts: Hinch and Osman hold firm at the top

Mrs Hinch's This is Me (Michael Joseph) and Richard Osman's The Thursday Murder Club (Penguin) have once again claimed the Amazon Charts' Most-Sold top spots in Non-Fiction and Fiction respectively.  Continue reading at The Bookseller

[ The Bookseller | 2020-10-14 03:51:16 UTC ]
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Stephen Barnes, Partner in Law Firm With Cellino, Dies at 61

A jingle helped them transform a two-partner practice in Buffalo into a 50-lawyer personal injury behemoth in New York State and California. Mr. Barnes died in a plane crash. Continue reading at The New York Times

[ The New York Times | 2020-10-08 17:06:03 UTC ]
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Private Equity Firm Agrees to Buy LSC

The private equity firm Atlas Holdings, with the support of a creditor group, has agreed to acquire LSC Communications in a deal that is expected to close before the end of the year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-15 04:00:00 UTC ]
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News Corp troops turn their fire on Catherine Andrews for daring to use Twitter | Weekly Beast

‘Mrs Dan’ called a ‘mean girl’ for liking positive tweets about her husband. Plus, AM and PM escape the big cities“A ban from Mrs Dan” were the words on the front page of the Australian on Thursday, pointing to a column inside that took issue with Catherine Andrews, the wife of the Victorian... Continue reading at The Guardian

[ The Guardian | 2020-09-11 02:08:51 UTC ]
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Black Lumascape Compiles All Black-Owned Ad-Tech Firms in a Continuously Updating Chart

As the founder and CEO of digital media investment bank Luma Partners LLC, Terence Kawaja is a problem solver by nature. But earlier this summer, as Kawaja watched his news feed, he found himself hearing about problems that left him at a loss. He read about the killing of George Floyd and police... Continue reading at AdWeek

[ AdWeek | 2020-09-03 12:30:00 UTC ]
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‘No brainer’: Marie Claire launches sampling business to boost revenue and data practice

With retail on lockdown "Working in skincare, samples are the number-one way to get people into a product." The post ‘No brainer’: Marie Claire launches sampling business to boost revenue and data practice appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-08-03 04:01:29 UTC ]
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Pandemic Success Highlights Rockridge Press’s Data-Driven Strategy

The primary imprint of 10-year-old Callisto Media began to dip its toes into the children’s sector just two years ago—and is now seeing big results. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-24 04:00:00 UTC ]
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What the Clarke Award data tells us about diversity

This article has some relatively good news and then some particularly bad news. First the good news. Continue reading at The Bookseller

[ The Bookseller | 2020-07-19 12:23:27 UTC ]
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One of Tampa Bay's largest marketing firms is officially public

Digital Media Solutions, a Clearwater-based technology marketing firm and one of the largest marketing firms in Tampa Bay, is officially public. This marks the completion of its reverse merger valued at $757 million with Leo Holdings Corp. Leo changed its name Digital Media Solutions Inc.... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-07-17 16:47:40 UTC ]
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The Trump administration’s terrible record on coronavirus data

Recently, the Trump administration told hospitals to stop sharing data on COVID-19, the disease caused by the coronavirus, with the Centers for Disease Control and Prevention. Instead, hospitals were to share information with a private company contracted by the Department of Human and Health... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-07-17 11:55:45 UTC ]
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